Prores

It's almost 10 years since Austin Reza shot a film for Bentley's luxury cars: on an iPhone 5S. At the time, it was still in stylish black and white and with high contrasts - no doubt also to prevent artefacts from becoming too obvious. Back in 2011, Park Chan-wook and Park Chan-kyong from South Korea even shot the fantasy horror "Night Fishing" on an iPhone 4 in colour and won a Golden Bear for the best short film. Apple itself, on the other hand, has generally shot its advertising films on cameras such as the Arri Alexa.