Effective cannabis marketing goes beyond traditional advertising. Due to stringent regulations on platforms like Facebook and Google, businesses need to rely on creative, organic strategies, such as pot website strategies, to reach their audience while adhering to compliance rules. To stand out, businesses must adapt to innovative marketing approaches that not only attract their target audience but also drive sustainable growth. In this article, we’ll explore why cannabis marketing is more critical than ever in 2025 and the strategies you need to thrive in this evolving landscape.

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The post Maximizing SEO with AI: Effective Strategies for Businesses in 2025 appeared first on GoMarketing.

In this guide, we’ll cover the essential steps you need to take to improve your site’s ranking and visibility. By following a structured approach, you’ll be better equipped to navigate the complexities of SEO and achieve success online.

Step #1
Conduct Thorough Keyword Research

Keyword research is important for any successful SEO strategy. It involves a detailed process of identifying and analyzing the search terms and phrases that potential visitors use when looking for information, products, or services related to your website.

Understanding these search terms allows you to craft your website content to match your audience’s needs and preferences, enhancing your chances of ranking higher in search engine results.

» Importance of Keyword Research

Effective keyword research helps you know what your audience is searching for and ensures that your website content is aligned with those queries. By identifying the appropriate keywords, you can attract relevant traffic to your site, improve engagement, and ultimately drive conversions.

» Tools for Keyword Research

Managing local SEO for multiple locations comes with its own set of difficulties, including maintaining consistency across listings, creating location-specific content, and handling reviews. These challenges can be mitigated with a well-structured approach and the right tools.

• Google Keyword Planner: This is a free Keyword Planner tool that helps you find new keywords, showing search volume, competition, and trends. It’s applicable for both Google Ads and organic search.
• Ahrefs: Offers detailed keyword research with difficulty scores, search volume, and click-through rates. Its extensive database and advanced filters help identify high-potential keywords and evaluate competition.
• SEMrush: Provides a comprehensive keyword research toolkit, including difficulty analysis, search volume trends, and competitive insights. It also reveals keywords your competitors are targeting, highlighting opportunities and gaps in your strategy.

» Choosing Relevant Keywords

• Search Volume and Competition: Target keywords with high search volume and manageable competition. High volume shows popularity, while low competition indicates easier ranking. Use tools to find keywords with substantial volume but low competition.
• Relevance to Your Niche: Choose keywords that align closely with your website’s content, products, or services. For example, a digital marketing blog might target terms like “SEO strategies” or “content marketing tips.”
• Long-Tail Keywords: Use longer, more specific phrases with lower competition and higher intent. For example, “best SEO tools for small businesses” is more targeted than “SEO tools.”
• User Intent: Identify the intent behind keywords—informational (seeking knowledge), navigational (specific site), or transactional (purchase intent). Craft your website content to complement the intent of your targeted keywords.

» Can I Rank a Website Without SEO?

While it’s technically possible to rank a website without traditional SEO practices, it’s doubtful that you’ll achieve high rankings or significant traffic without them. SEO helps search engines comprehend your site and ensures that your content is relatable to users’ search queries. Without SEO, your website may struggle to appear in search results, limiting your visibility and potential audience.

Step #2
Optimize Your Website’s On-Page SEO

On-page SEO involves optimizing various elements on your site to enhance search engine ranking and user experience. By focusing on these key areas, you can help search engines determine and index your content more effectively.

» Title Tags and Meta Descriptions

Both title tags and meta descriptions are vital for both search engines and users. Create unique, compelling titles that incorporate relevant keywords to make your pages more discoverable. The meta description should provide a short but brief summary of the page’s content and include primary keywords, as they appear in search results and can influence click-through rates.

» Headers and Subheaders (H1, H2, H3)

Headers classify your content and make it easier for search engines and audiences to recognize the structure of your page. Use H1 tags for your title, and H2 and H3 tags for subheadings and sub-subheadings. Include relevant keywords into these headers to highlight the key topics of your content and improve keyword relevance.

» URL Structure

A clean and descriptive URL structure helps search engines and users explore your site more effectively. Use short, meaningful URLs that include relevant keywords and avoid unnecessary parameters or complex structures.

For example, a URL like www.example.com/digital-marketing-tips is more user-friendly and SEO-friendly than www.example.com/page123.

» Internal Linking

Internal links bridge different web pages on your site, helping users find related content and improving overall navigation. They also help distribute page authority throughout your site. Link to other relevant pages within your web content using descriptive anchor text, which can boost the visibility of other pages and improve your site’s overall SEO.

» Image Alt Text

Alt text (alternative text) provides an interpretation of the images on your website, which helps search engines determine the content of the photos. Use descriptive and keyword-rich alt text for each image to improve visibility in image search results and enhance accessibility for users.

As an example, instead of “image1.jpg,” use “digital-marketing-strategy-infographic.”

Step #3
Create High-Quality, Engaging Content

When it comes to SEO, your content is highly vital. Crafting high-quality, engaging content is essential for attracting visitors, retaining their interest, and improving your search engine rankings.

Here’s how to ensure your content stands out:

» Content Quality

High-quality content is valuable, relevant, and well-crafted. Aim to provide in-depth information that addresses your audience’s questions and needs. This means creating content that is not only informative but also insightful and actionable. Avoid thin or superficial content and instead focus on delivering comprehensive answers, useful tips, and unique perspectives that differentiate your content from the competition.

» Types of Content

Diversify your content offerings to engage different segments of your audience. Consider incorporating various formats such as:

• Blog Posts: Regularly updated blog posts can drive traffic, build authority, and address trending topics or common questions in your industry.
• Articles: In-depth articles provide detailed analysis and expert insights, which can position you as a thought leader and attract a more targeted audience.
• Infographics: Visual representations of data or concepts can simplify complex information and increase shareability.
• Videos: Engaging videos can capture attention quickly and provide dynamic, visual explanations or demonstrations of your products or services.
• Case Studies: Real-life success stories and examples can showcase your knowledge and the effectiveness of your solutions.

Step #4
Build a Strong Backlink Profile

Backlinks, or inbound links, are crucial for enhancing your website’s authority. These links from other reputable sites signal to search engines that your website content is informative and trustworthy. Here’s how to effectively build a robust backlink profile:

Also Read: How High-Quality Backlinks Play a Role in SEO Success

» Acquiring Backlinks

To establish a strong backlink profile, focus on strategies that involve earning high-quality links from authoritative sources:

• Guest Blogging: Write and contribute articles to reputable blogs and websites in your industry. In return, you can incorporate a link back to your site within the content, which can drive traffic and enhance your site’s credibility.
• Influencer Outreach: Partner with influencers or industry leaders who can link to your website. Their endorsement can not only provide valuable backlinks but also increase your site’s visibility and credibility.
• Content Promotion: Create valuable, shareable content that naturally attracts links. Infographics, comprehensive guides, and original research can attract attention from other sites wanting to reference or share your content.
• Broken Link Building: Find broken links on other websites and suggest your own content as a replacement. This approach can help you earn backlinks while assisting site owners in fixing their broken links.

» Avoid Black-Hat Tactics

To ensure your backlink-building efforts are effective and sustainable, avoid unethical practices that can lead to penalties:

• Buying Links: Purchasing backlinks from low-quality or dubious sources can lead to search engine penalties. Focus on earning links through genuine and legitimate methods.
• Link Farms are networks of sites designed solely to create backlinks. Links from such sources are typically low-quality and can harm your site’s reputation and ranking.
• Spammy Techniques: Avoid tactics like excessive link exchanges or using automated tools to generate backlinks. These methods can be flagged by search engines and may negatively impact your SEO.

Step #5
Ensure Your Website is Mobile-Friendly

With mobile device usage continuing to rise, having a mobile-friendly website is important for providing a consistent user experience and improving your search engine rankings. Here’s how to ensure your site meets mobile optimization standards:

» Mobile Optimization

Test how well your site operates on mobile devices by using tools such as Google’s Mobile-Friendly Test. This tool evaluates whether your site is easy to use on mobile devices, checking for issues like text readability, touch element spacing, and viewport configuration. Address any identified problems to enhance usability and ensure your site meets mobile standards.

» Responsive Design

Create a responsive website design to make sure your site modifies to different screen sizes and devices. A responsive design adjusts the layout, images, and content to fit different screen widths, providing an optimal viewing experience on smartphones, tablets, and desktops. Critical practices for responsive design include:

• Fluid Grid Layouts: Use flexible grid-based layouts that scale seamlessly across different devices.
• Flexible Images: Ensure images resize appropriately without causing layout issues on smaller screens.
• Media Queries: Employ CSS media queries to apply different techniques based on device characteristics, such as screen size and orientation.

Step #6
Improve Website Loading Speed

Your website loading speed is a vital factor that impacts both SEO and user experience. A slow-loading site can lead to an increase in bounce rates, lower user engagement, and diminished search engine rankings. Here’s how to ensure your website loads quickly and efficiently:

» Testing Speed

Begin by evaluating your website’s loading speed using performance analysis tools.

• Google PageSpeed Insights: This tool provides detailed insights into your site’s performance on both mobile and desktop devices. It highlights areas for improvement and offers recommendations to enhance speed.
• GTmetrix: GTmetrix evaluates your site’s performance and generates a comprehensive report with recommendations. It assesses various aspects of loading speed and provides a visual breakdown of performance metrics.

» Improving Speed

Implement several strategies to enhance your site’s loading time:

• Optimize Images: Large image files can significantly slow down your site. Compress and resize images to lessen their file size without sacrificing quality. Use formats like WebP or JPEG 2000 for better compression.
• Leverage Browser Caching: Configure browser caching to store static files (like images, CSS, and JavaScript) locally on users’ devices. This decreases the need for repeated downloads on subsequent visits, speeding up page load times.
• Minimize Server Response Times: Optimize your server’s performance by choosing a trusted hosting provider and using techniques like content delivery networks (CDNs) to distribute your content closer to users. Regularly track server response times and address any issues that may cause delays.
• Minify and Combine Files: Reduce the size of your CSS, JavaScript, and HTML files by deleting unnecessary characters and merging multiple files into a single file. This minimizes the number of HTTP requests and speeds up loading times.
• Enable Compression: Using Gzip or Brotli compression to reduce the size of your files as they are sent from the server to the browser can significantly cut down on load times, especially for text-based files.

Step #7
Set Up Google Analytics and Search Console

Tracking and analyzing your website’s performance is crucial for maintaining and improving SEO success. Setting up and effectively utilizing Google Analytics and Google Search Console will provide details on how your website is performing and help you make data-driven decisions.

» Setup

• Google Analytics: Create a Google Analytics account and integrate it with your website by adding the provided tracking code to your site’s pages. This tool tracks user interactions, including page views, session duration, and conversion rates, allowing you to understand how visitors engage with your content.
• Google Search Console: Sign up for Google Search Console and verify ownership of your website. This tool helps monitor and manage your site’s presence in Google search results. Once verified, you can submit sitemaps, track indexing status, and receive alerts about possible issues affecting your site’s performance.

» Key Metrics

• Traffic Sources: Identify where your visitors come from—organic search, direct traffic, social media, or referrals. This helps you identify which pages are most effective and where to concentrate your marketing efforts.
• Bounce Rate: Monitor the visit percentage of users who leave after viewing only one page. A high bounce rate may suggest issues with content relevance, user experience, or page speed, guiding necessary improvements.
• Keyword Performance: Track how well your targeted keywords are driving traffic and ranking. Google Search Console shows which queries bring visitors to your site, helping refine your SEO strategy.
• User Behavior: Use Google Analytics to analyze which pages are most visited, how long users stay, and their navigation paths. This information helps identify popular content and areas for improvement.

Step #8
Implement a Strong Social Media Strategy

Social media is important for increasing traffic to your website and enhancing your SEO efforts. To leverage it effectively, develop a comprehensive strategy that includes consistent posting, active engagement with followers, and seamless integration with your website.

Use social media to showcase your content and attract visitors, thereby boosting your SEO by increasing traffic and visibility.

Step #9
Ensure Technical SEO is Up to Date

Technical SEO focuses on optimizing your site’s backend to enhance its crawlability and indexability. Key aspects to address include:

• XML Sitemaps: Ensure your sitemaps are updated and submitted to search engines for better indexing.
• Robots.txt Files: Configure these files to guide search engine crawlers on which pages to access or avoid.
• Site Hierarchy: Maintain a clear, logical site structure to facilitate easy navigation and indexing.

Use tools like Screaming Frog and Sitebulb to identify and fix technical SEO issues, ensuring your site is fully optimized for search engines.

Step #10
Monitor and Adjust Your SEO Strategy Regularly

Your website SEO strategy requires regular monitoring and adjustments to sustain and improve your rankings. Utilize tools like Google Analytics and SEMrush to track your website’s performance and pinpoint areas for improvement. Based on the data, make informed adjustments to your strategy, adapting to performance trends and evolving search engine algorithms to keep your site optimized and competitive.

Is it Hard to Rank a New Website?

Ranking a new website can be challenging due to several factors, including competition, the age of the domain, and the depth of existing content. New sites often need more authority and backlinks of established competitors, making it harder to rank initially. However, with a strategic approach to SEO, including thorough keyword research, quality content creation, and effective backlink building, you can gradually improve your site’s ranking.

Also Read: Boost Your Business with Local SEO Strategies to Attract More Customers

How Can I Rank My Website Fast?

While there’s no guaranteed way to achieve rapid results, you can speed up the process by focusing on several key areas:

• On-Page Optimization: Ensure your site is well-optimized with relevant keywords, quality content, and a user-friendly design.
• High-Quality Backlinks: Build backlinks from reputable sources to boost your site’s authority and visibility.
• Content Marketing: Create and promote high-quality content to attract visitors and encourage sharing.
• Technical SEO: Address any technical issues and optimize your site’s performance.
• Local SEO: If applicable, focus on local SEO strategies to improve visibility in your area.

The Takeaway

Ranking a newly launched website requires a comprehensive approach to SEO. By following these ten steps, from conducting keyword research to monitoring and adjusting your strategy, you’ll be well on your way to achieving better search engine rankings and driving more traffic to your site. For a successful SEO campaign, it’s essential to implement SEO best practices and continuously refine your approach.

Don’t wait to improve your website’s ranking! Contact GoMarketing for a free proposal and see how we can help your website rank higher and excel. Call us at 805-413-7893 or email info@GOMarketing.com. We’re here to support your journey to SEO success!

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Backlinks Play a Role in SEO Success

Achieving online visibility and success in digital marketing depends greatly on effective search engine optimization (SEO). Among the various elements of SEO, high-quality backlinks stand out. These backlinks are vital for any marketer or website owner aiming to climb the search engine results pages (SERPs).

This guide explores high-quality backlinks, their role in SEO success, link building strategies, monitoring your backlink profile, and common mistakes to avoid. Understanding these aspects is essential for improving organic visibility and traffic.

What is a High-Quality Backlink?

A high-quality backlink is a hyperlink from one website to another that holds significant value for search engines. These backlinks act as endorsements, signaling that the linked-to website is trustworthy and credible. When a high-quality site links to your content, it’s like a vote of confidence, indicating that your information is valuable and reliable.

Unlike low-quality backlinks, which may come from spammy or irrelevant sites, high-quality backlinks originate from reputable and authoritative domains. These could be well-established websites, respected blogs, academic institutions, or news outlets. The credibility of the linking site is important because search engines use these endorsements to assess the quality and relevance of your content.

Also Read: Why Link Building is important

Understanding Backlinks in SEO

Link Building: Backlinks, commonly known as the internet’s currency, are vital in SEO for linking various parts of the web. These links from one website to another build a website’s credibility and authority. A link from a reputable site signals to search engines like Google that your content is valuable and trustworthy, increasing the likelihood of your site ranking higher in search engine results pages (SERPs). Each high-quality backlink acts as an endorsement of your content, indicating that other websites find your information valuable.

The more high-quality backlinks your site has, the greater its perceived authority and relevance, boosting your website’s overall ranking potential. Backlinks also influence a website’s PageRank, an algorithmic factor developed by Google, which assesses the quality and quantity of backlinks to determine a webpage’s significance and influence. High-quality backlinks from authoritative sites contribute significantly to a higher PageRank, directly impacting your site’s position in SERPs.

Importance of High-Quality Backlinks in SEO Success

High-quality backlinks are crucial for SEO success. These links, coming from reputable websites, boost a site’s authority and credibility, helping it rank higher in search results. It’s not just about the number of backlinks; their quality matters more. A single high-quality backlink from a trusted site can have a greater impact on search rankings than numerous low-quality links. Plus, these backlinks drive organic traffic to your site, expanding its reach and increasing brand awareness.

When reputable sites link to your content, it indicates to search engines that your site is trustworthy. This endorsement from established sources is essential for climbing search result rankings. Search engines prioritize content from reliable sources, making high-quality backlinks a key factor in SEO success. They pass on more SEO benefits compared to links from less reputable sites, helping your site gain visibility and credibility. High-quality backlinks bring in organic traffic, attracting users genuinely interested in your content. When users encounter your links on authoritative sites, they are more likely to click through, boosting your site’s traffic. This organic traffic not only improves your site’s performance but also strengthens your brand’s online presence. In essence, building high-quality backlinks is an investment in long-term SEO success, fostering sustained growth in search engine rankings and organic traffic.

Building High-Quality Backlinks

Building high-quality backlinks is crucial for SEO success. Content marketing for backlinks and guest blogging for links are two effective strategies for acquiring these valuable links. With content marketing, it involves creating engaging content that attracts backlinks naturally by offering valuable insights and information to the target audience. By consistently producing high-quality content, websites can establish themselves as authoritative sources within their niche and attract backlinks from other reputable sites.

Guest blogging is also another effective method for building backlinks. This strategy involves contributing informative articles to relevant websites within the same industry or niche. By providing valuable content to these sites, website owners can earn backlinks to their own site, increasing their visibility and authority. However, it’s essential to make sure that the guest posts are relevant and provide genuine value to the audience of the hosting site to maximize the effectiveness of this strategy.

Creating high-quality backlinks necessitates a strategic approach, blending content marketing with guest blogging. By generating valuable content and fostering relationships with reputable websites, site owners can naturally attract backlinks that boost their authority and visibility in search engine results. These backlinks are essential for SEO success, aiding websites in climbing search engine rankings and driving organic traffic to their sites.

How to Monitor Your Backlink Profile

A key aspect of sustaining a healthy and effective SEO strategy is monitoring your backlink profile. Here’s how you can effectively monitor your backlinks:

• » Utilize Tools: Take advantage of tools such as Moz or Semrush to monitor and evaluate your backlinks. These SEO tools offer valuable insights into the quality and quantity of your backlinks, helping you to identify any spammy or low-quality links that could harm your SEO efforts.
• » Regular Auditing: Conduct regular audits of your backlink profile to ensure its cleanliness and effectiveness. By reviewing your backlinks periodically, you can identify any potentially harmful links and take necessary actions to mitigate their impact on your website’s SEO performance.
• » Disavow Toxic Links: If you come across any toxic or harmful links during your audit, use Google’s Disavow Tool to disavow them. This process notifies Google that you don’t want these links included in your website’s ranking assessment, aiding in the maintenance of a clean link profile.
• » Maintain Credibility: Monitoring your backlink profile helps you uphold your website’s credibility in the eyes of search engines. By proactively managing your backlinks and removing any harmful links, you demonstrate to search engines that your website is trustworthy and deserve a higher ranking.

By integrating these practices into your SEO strategy, you can maintain a healthy backlink profile that positively impacts your website’s overall success.

Common Backlink Mistakes to Avoid

Backlinks are vital for SEO, helping websites gain visibility and higher search rankings. Yet, avoiding common backlink mistakes is essential to protect your site’s reputation and SEO performance.

• » Black Hat Tactics: Engaging in black hat practices like buying or exchanging links can lead to penalties from search engines. These tactics may offer short-term gains but can severely damage your website’s reputation and long-term visibility.
• » Comment Spamming: Spamming comment sections with irrelevant links is another common mistake. Not only does this practice annoy users, but it also fails to generate quality backlinks and may even harm your site’s reputation.
• » Quantity Over Quality: Prioritizing quantity over quality when building backlinks is a grave error. While it may seem enticing to accumulate numerous links quickly, it’s essential to focus on obtaining high-quality links from reputable sources.

Avoiding these backlink mistakes is crucial for protecting your site’s reputation and maintaining SEO success. By prioritizing ethical practices and quality links, you’ll build a strong backlink profile that boosts visibility and credibility with users and search engines alike.

Bottom Line

High-quality backlinks are essential for SEO success. They boost visibility, credibility, and rankings. By using ethical strategies to build diverse, authoritative links, website owners can drive organic traffic and establish themselves as industry leaders. Quality matters most in the ever-changing world of digital marketing.

If you are looking for SEO success and need a digital marketing company to help your business? GoMarketing can help you. Give us a call at 805-413-7893. Our team specializes in digital marketing and SEO strategies to enhance your online presence and drive organic traffic.

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Here, we give you actionable tips to help grow your online presence and drive more clients to your business, without a sweat. Let’s dive in.

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1. Local SEO for Plumbers: Be “the Plumber Near Me”

1.1   Local Content Optimization for Plumbers

In the digital era, people rely on search engines like Google to find the information they need, whether it is how to fix leaking pipes or find the local plumber in their area. If you want to rank for geo-targeted searches on google, the website must be optimized for “near me” searches along with high traffic keywords.

The objective of digital marketing is to generate online leads in your service area. If you offer plumbing services in Los Angeles, in that case, your website must be optimized for geo-targeted keywords like:

• “Plumber near me”
• “Plumber Los Angeles”
• “Emergency Plumber”
• “Los Angeles Plumbing phone number”
• “Drain Cleaning in Los Angeles”

1.2   Optimize Your Google My Business Page

Yellow Pages books are quickly fading into a past as local searches migrate online. But there remains a similarity between paper directories and local online searches: customers cannot find you if your business is not listed. And Google regularly updates its algorithms to accommodate online search trends and continually offer the best user experience. It is, therefore, common to see top-ranking businesses featuring in the Google maps.

The top three businesses on Google Maps make up the coveted local pack. Ranking your business here doesn’t have to be a struggle provided you do the right thing. First, ensure your website content is relevant to your area of operation, even if you serve multiple places. Secondly, keep your NAP(Name, Address, Phone Number) information consistent across your webpages and other websites. NAP is critical to local organic search results as Google takes the data into account to provide the most relevant results for geo-targeted searches.

It would be best if you optimized your Google My Business profile with local keywords. And ensure you input the correct NAP information and all the plumbing services you offer in a particular area. Also, optimize your website for mobile, so you don’t lose potential customers to competitors with faster-loading websites.

2. Target Your Customers with Paid Search Campaigns

Paid search campaigns can incredibly complement your SEO efforts by targeting people looking for your plumbing services and generating traffic and sales faster. Leverage the following tips to crack paid search campaigns for plumbing services.

2.1   Focus on Emergency Plumbing Keywords

Often, plumbing issues occur unexpectedly or even during the wee hours of the night. A homeowner facing such a situation doesn’t have the patience to book plumbing services and wait for days before help comes their way. They need immediate assistance.

Tap into this urgency and see your revenue grow dramatically by adding plumbing keywords to your ad campaigns like:

• emergency plumbing + your operation area
• 24/7 plumbing services near me
• plumbing after hours

Your ad copies should emphasize you are the best emergency plumber in the target area, so customers know your services are exactly what they are looking for. Ensure these prospects can see your emergency phone number on your website for a quick connection to your services.

2.2   Run a Call-only Campaign

Another trick to cater to emergency plumbing situations and quicken lead generation is by eliminating website visits from the conversion process. Call-only campaigns can help with that. Here, your number shows in your ad’s headline so potential customers can call you directly from your ads…instead of customers having to visit your website.

Call-only ads are the perfect tools to target customers who do not have the time to compare several options, they need a fast solution for their plumbing issue. And do not forget to optimize these ads with emergency keywords, as discussed earlier.

2.3   Relevancy with Ad Group & Keyword

Generic paid ads will not get you meaningful results. But a clear demonstration of relevancy is sure to instill trust in potential leads and elevate your lead generation. Show that you understand your target specific problem, and you can offer them a unique solution. But how?

Create an ad group for each service you offer, adding only keywords relevant to the specific service. Then create matching ads for the ad group. For example, if you offer commercial plumbing, create a commercial plumbing ad group targeting “commercial plumbing” keywords. Then craft specific ads just for commercial plumbing.

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3. Manage Online Client Reviews

It is no secret that most customers rely on online reviews to decide on the plumber they can fully trust with their property, family, and plumbing needs. A good reputation is an excellent marketing tool as it instills hope and trust in your prospects.

Even if you are just getting started, managing your reviews should not be daunting and costly. It begins with a simple request for a review from a customer whose project you have just completed. The best thing is to write each of them a personalized email requesting feedback. For positive feedback, send the customer an email with a link to your Google My Business page, where they can leave their reviews. It is not just about ratings. Encourage your customers to write what they liked about your plumbing services and why they would recommend friends and relatives to you.

It is important to address negative feedback diplomatically. Seek to know why a particular customer was unsatisfied. And remedy the situation as quickly as you can.

4. Write a Blog and Resources Related to Plumbing

A critical part of distinguishing yourself as an industry leader and earning customer trust is publishing helpful and relevant blogs on your website. Offer your visitors practical tips related to plumbing. For example, you can teach them ways to prevent drain blockage.

Blog consistently to build your authority in the industry, complement your SEO efforts, and rank favorably on search engines. Leverage long-form content to provide as much information as possible and generate links from industry-related websites. Useful content can also help increase the time visitors spend on your website (lower bounce rate), signaling to Google that your site is helpful to the readers.

Ideas for Plumbing Blogs:

• Why Does My Sewer Keep Backing Up?
• Tips on How to Thaw Frozen Pipes
• Plumbing Tools The Homeowner Would Use
• Why Does My Toilet Keep Clogging?
• How to Find a Water Leak Inside a Wall
• How to Use a Plumbing Snake
• Benefits Of High-Pressure Drain Cleaning

Even as you make your blog posts reader-friendly, you will want to optimize them with relevant keywords, especially the long-tail phrases. Do not forget to share helpful information through email newsletters, but keep the subscriptions optional. Stick to an email newsletter schedule to keep your brand always in the mind of your subscribers.

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5. Invest in Social Media Marketing

Leverage social media to elevate your online presence and engage with your target audience on a more personal level. Post high-quality, relevant, and engaging posts, including videos and images, on your social accounts, to increase awareness and build a loyal social community. And respond to feedback on your timeline and in private messages to establish trust and authority.

Target specific audiences with social ads to engage high-intent social users and drive qualified leads to your website. Post regularly to keep your brand on your audience radar. You can use social media management platforms like Sprout Social and HootSuite to streamline your social media tasks.

Conclusion

There you have them, practical digital marketing tips for plumbers to improve your online presence, drive traffic to your website, establish authority, and grow your revenues. Implement them one by one, testing and improving their effectiveness to make your plumbing business stand out from the crowd.

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Importance of Healthcare Digital Marketing

Healthcare has undergone a metamorphosis in recent years. It has become a big business that requires a brand identity, so the hospital or practice stays at the forefront of people’s minds. People now switch healthcare providers frequently because of relocation, dissatisfaction (especially with wait times, high costs, and healthcare insurance changes. There is no guarantee that a hospital or clinic can maintain its patient volume without successful marketing strategies.

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Healthcare Marketing Tips

It is better to focus on a marketing strategy immediately instead of waiting until your patient load starts to fall. Successful healthcare marketing is an investment for everyone involved. You can hire outside marketing help or tailor your in-house team. There is no time like the present to grow your patient volume with healthcare marketing ideas.

1. Focus on Branding

Many private practices and hospitals will argue that they are not a ‘brand’ business like Nike or Apple. However, they could not be more wrong. Healthcare is very much a ‘brand’ business (at least the successful ones are). You do not want to just be your typical medical practice or hospital. There has to be something that makes you stand out from the rest and that is solid brand identity. Have a meeting with your staff to discuss what your hospital or clinic is all about. What message are you trying to convey to patients and their families? Do you offer a spa-like medical center? Do you focus on a particular type of care or niche? Once you have an idea of your identity, then you can start to develop your brand.

Here are a few tips on creating a brand for your medical practice or hospital.

• Unique Value Proposition (UVP): Give your patient’s a reason to choose your services over your competition by identifying your UVP. What gives you an edge and sets you apart? Analyze your positive attributes within your practice or hospital so you can focus on them and promote each one to your patients.
• Define Target Market: Are you appealing to families? Women’s health? Children? The elderly? You’ll want to create a branding strategy that targets your demographic and their unique healthcare needs.
• Visual Branding: Yes, a logo and tagline matter! They should convey a feeling when your patient sees them. Your patients should automatically recognize your logo when they come into the hospital or office. Use your logo on your website, brochures, business cards, advertisements, and more.
• Solidify Your Online Presence: You’ll need to create a consistent tone of voice to portray your medical practice or hospital. To develop a tone, leverage social media platforms and truly interact with your patients. Share helpful advice, interesting articles, and tips. You want to show that your practice or hospital is an industry leader. You’ll weave text and visuals online and on our website.
• Monitor Your Patient’s Experience: Repeatedly ask your patients to fill out a form showing how they feel about the level of care and service they received. You need to listen to how your patients feel.

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2. Mobile-Friendly Responsive Websites

Yes, website design is extremely important, but so is website response. People have a notoriously short attention span. They do not want to wait around for a website to load, or they will navigate away and find another site that brings faster satisfaction. Not only does the website need to load quickly, but it also needs to be available not only on a computer but also smartphone compatible. Most studies have shown that the typical user will spend only five seconds waiting for a website to load, and if it does not load properly in that time frame, then they will navigate away from the site. Your website speeds will give you an advantage if they are faster than your competitor’s within your localized healthcare neighborhood or when categorized within your medical services niche.

Nowadays, everyone uses their smartphone to access local listings, so the website has to adjust its size and specs to also tailor to the smartphone user. In 2020, Google even started to index healthcare websites by mobile-first. Nowadays, the search engines put mobile-friendly websites first on the search results, so if you want your hospital or healthcare practice’s website to score the first page on a Google search, it must be mobile-friendly.

3. Online Presence and Website Design

Patients are getting hard to impress. Nowadays, you need to build on an online presence for your hospital or practice. The patient needs to visit an impressive website loaded with all of the information, such as FAQs that they are seeking. In addition, a strong social media presence on Facebook and Instagram also helps solidify the patient experience and your brand’s identity.

Nowadays, the majority of people start their search for a doctor or hospital online. They look at local listings which take them to the various websites. When the would-be patient lands on the website, they spend about 5 to 10 seconds evaluating whether to click away from the site or continue exploring, so they have to be impressed to remain. One of the most important marketing tips is website design. The website not only needs to look good and also provide a good patient experience. It should offer easy navigation, important information, and a way to quickly contact the clinic or hospital. With GoMarketing’s Healthcare website design services, you can overhaul your site’s look, feel, user experience, and user interface to encourage more conversions.

4. Social Media Role

Social media has changed the way businesses and It has also become a primary means for hospital and healthcare providers. A well-reputed, nationwide Healthcare Digital Marketing Agency, GoMarketing offers a wide range of social media marketing strategies to healthcare and medical providers like you. Our Healthcare Social media Marketing services include:

• 1. Keep Your Followers Updated
• 2. Highlight Organization’s Achievements
• 3. Leverage User-Generated Content
• 4. Maintain Your Brand Voice
• 5. Pick the Right Network

Social media marketing allows healthcare and medical practitioners to target their desired demographics, such as age group, areas, and much more. Just choose the correct forum where your audience is present, and you are all set to march.

5. Search Engine Optimization

Search engine optimization (SEO) is an impressive and powerful tool to add to your marketing strategy. As mentioned in the mobile-friendly section of this article, you want your website to rank first on a Google search. Yes, making sure your website loads quickly and is mobile-friendly will help push your site to the top of the list during a Google search, but there is another key factor that you should not ignore. Healthcare SEO uses keywords on your website to grab Google’s attention and rank your website. You want to make sure your hospital or medical practice ranks well in any healthcare search, especially localized search results.

SEO is about a lot more than simply adding keywords to your website. It is also about using those keywords to create true readability. Google knows if a website reads well or is a mixed-up jumble of words that do not flow correctly.

Your website should not only include information on your practice/hospital, staff bios, location, and services but also offer important information to the breeder, such as blogs that focus on healthcare tips, an FAQ page, and other practical medical tips that a reader might find useful. Your website should truly build authority in the medical industry through the use of SEO, web design, speed, user/mobile-friendliness, and information.

Using long-term content that is relevant and helpful will also increase the number of time visitors spend on your website, which lowers the website’s bounce rate. Bounce rate is how quickly a visitor lands on your webpage and navigates away. Websites with a high bounce rate will rank poorly on Google because the search engine will view the site as not being helpful enough.

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Go Marketing is a Healthcare digital marketing agency that specializes in online marketing tips for healthcare organizations and hospitals. Contact us or call us at 805-413-7893 today to learn more.

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Whereas there are numerous ways to showcase your products to encourage purchase, picking the right options for Black Friday sales can be quite tricky. Thankfully, in this post, GoMarketing experts have compiled simple and actionable Black Friday campaign ideas that will distinguish you from the pack of competitors aggressively vying for customers’ attention. Sounds interesting? Let us dive in.

Following 9 Black Friday Marketing Ideas [+Examples]

• Run Daily or Hourly Flash Sales
• Create a Discount Wheel
• Publish Black Friday Gift Guides
• Create a Customer Referral Program
• Offer Mystery Boxes or Product Bundles
• Capitalize on Gift Card offers
• Cross-Sell with a Discount
• Give Your Loyal Fans a Royal Treat
• Social Media Contests and Giveaways

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Run Daily or Hourly Flash Sales

Harness the potential for flash sales to increase the rate of impulse purchases, encouraging consumers to buy your products on the spot.

Flash sales can improve your transactions by at least 40% when done right. More so, you enjoy better results when you incorporate email marketing in this campaign. Flash sale emails sent late afternoon tend to generate better results than lunch-time or midday flash sales.

The campaign can run for three to six hours, but hourly flash sales implemented by stores like HauteLook are sure to create more urgency, especially if you want to clear unpopular items in your stock.

Understandably, you want to sell virtually everything on Black Friday, but be careful to limit your product offerings and time wisely to maintain this strategy’s profitability.

Create a Discount Wheel

Add some element of gamification and mystery to your Black Friday Sales with a discount wheel. Here, you set up a spinning wheel on your site, which customers can “spin” to win various temporary discounts/coupons. It is a surefire way to bring some sense of fun and increase engagement, improving the likelihood of customers buying your products, especially when they feel they have won a reward available for a short time. Check out how UbiSoft practices this concept.

Publish Black Friday Gift Guides

Gift guides are a timely solution to your target customers, helping them pick the right gifts for their friends and family seamlessly. Most importantly, gift guides are a creative way to present your products to your targets without coming off as being salesy. They also direct buyers to purchase the gifts in your store, becoming an excellent tool for navigating your product pages. Check out how Amazon capitalizes on this trend on their website.

Strive to make your gift guides stand out from the pack to generate those Black Friday sales you desire. Make them specific to a certain group of people, for example, fashionistas, kids, women, men, foodies, etc. And ensure the titles grab the visitors’ attention. But do not overwhelm buyers with too many options. A good rule of thumb is to feature a maximum of 30 products in your gifts.

Create a Customer Referral Program

Referrals rank among the most trusted marketing forms because customers often rely on other people’s opinions when deciding on a purchase. A referral program is a cost-effective method for short-term and long-term gains. You can leverage the program to drive more sales on Black Friday and still use the new customers to drive more customers to your business.

PlushBeds referral program offers customers a $50 Amazon gift for every referred customer that purchases a mattress from the retailer using a referral link.

Learn what interests your customers the most to create an irresistible referral program while maintaining your profitability. And instill a sense of urgency by indicating the reward’s expiration.

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Offer Mystery Boxes or Product Bundles

Incorporate some suspense and fun in your Black Friday Campaign with mystery boxes. A mystery box is a bundle of gifts whose combined retail value is higher than the offer price. The best part is that the customer does not know the package’s constituents-it could be a premium gadget like iPad Pro or some other useful items. All in all, the customer gets value for their money. Still, the gambling nature associated with mystery boxes can entice customers to buy several boxes.

For customers looking for offers on several items but not ready to risk gambling on a mystery box, you can entice them with bundle products-a set of pre-bundled items sold at a discount. For instance, you can bundle certain groceries such as cornstarch, rice, green grams, and cooking oil and sell the whole bundle at a 25% discount off the total price. This McDonald’s Happy Meal is an excellent example of a bundle product.

Capitalize on Gift Card offers

Businesses often concentrate too much on product promotion that they forget that customers love buying gift cards too. Promoting your gift cards on Black Friday is a clever way of planning for your company’s future. One way is selling your gift cards at a reduced price. For instance, you can sell a $60 gift card at $50. Note that the card’s value remains at $60, only that customers can access them more affordably on the sales day. Down the road, the card recipients will buy your products and possibly become loyal customers.

Another way to promote gift cards is by offering a bonus on each card purchase. An ideal example of this is Taco Bells, which offered customers a free $5 eGift card for every $15 eGift card purchase.

Cross-Sell with a Discount

Cross-selling is an excellent way to take full advantage of making more sales to a current customer who is already on your website. It involves selling combos of 2-4 products that complement each other at a particular discount on the total. Complementary products are often displayed on a pop-up screen that allows customers to reject or accept the offers.

Take, for example, a customer buying a $49 striped dress from an online store. Products that can go well with the dress can be a $48 embroidered bag and $89 heels. Cross-selling comes in when the store offers to sell the 3-product combo at $166 rather than the total retail price of $186, giving the customer a $20 discount.

To crack cross-selling, ensure the copy message delivers true value to the customer. Secondly, create a sense of scarcity or urgency by stating that the offer is only valid for a certain duration or you have very few stock items.

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Give Your Loyal Fans a Royal Treat

If you have a loyalty program, email blast your loyal fans about exclusive offers you have in store for them ahead of the Black Friday marketing influx. This can help generate a buzz around your business when your competitors are still figuring what to do on the sales day.

Treat your loyal customers to some perks uniquely tailored to them. An excellent example of this is the Target Circle loyalty program. It gained over 20m members in the first two weeks after launch, becoming the country’s fastest-growing loyalty program. Besides earning 1% cashback on each purchase, Target Circle members received early access to 2019 Black Friday exclusive deals. The program saw Target customers spend 2-5% more on each visit.

Social Media Contests and Giveaways

Take customer engagement to the next level by hosting competitions and giveaways on your social media pages throughout Black Friday. A customer only needs to share, comment, or like a particular post on your page to participate. The effort on the user’s end may be minimal, but the prize is fantastic to you and them. They get a chance to win a gift, and you generate more traffic and possibly sales from increased post visibility. Derive some inspiration from these brands to create engaging and fun-filled social media posts that will boost your Black Friday goals.

Need Help with Your Creative Black Friday Ideas?

There you have them, creative ways to intensify your Black Friday Campaigns. Execute as many as you can, but wisely to sustain their profitability.

If you need a hand implementing these strategies, GoMarketing can help you build Black Friday campaigns that drive and exceed your desired results. Message us online today or call us at 805-413-7893 to initiate a conversation around your marketing needs.

The post 9 Creative Black Friday Marketing Strategies That Works appeared first on GoMarketing.

It is scary times right now all around the world. The Coronavirus has locked us all up in our homes, and we’re scrounging for necessities like toilet paper when we do get out. Is life ever going to be “normal” again? Yes, it will, but it is going to get worse first. Slowly businesses will be reopening, and more people will be returning to work.

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1. Use Social Media to Connect With Your Customers During This Critical Time

The impact of this Coronavirus outbreak is something to be dealt with by everyone. It doesn’t matter if you’ve tested positive or not. We’ve all be locked in our homes, and we’ve all had to take extreme cautions.

We’ve had to quit gathering with family and friends and haven’t been out to eat at our favorite restaurants or go to the movies or shopping in months. We aren’t going to work, and we have to homeschool our kids. What we may have thought to be a significant life change has now been downgraded to minor inconveniences, but it’s all been jarring and unsettling, nonetheless.

Now is a time when expressing empathy to those around us virtually. Now is the time to offer to help out and be sensitive. Now is not the time to be pushy or salesy, but it is an opportunity for making your brand stand out as that caring, concerned business. There are more of us on social media right now because we can’t go to work or unlock the doors to our businesses. We have the means to stay connected through this pandemic and a business owner. You can make the most of this captured audience.

Contribute to food banks in your immediate area on behalf of your company. Volunteer to do the grocery shopping for the elderly. Use social media to promote your good deeds and build your brand. GoMarketing has several ideas that we’ll be glad to share with you and help you get implemented. And promote your good deeds to help build your brand.

2. Make Sure Your Business Is Easily Found Online

With less time in our cars or walking, we’re spending more time indoors and on the internet. Until they ‘release’ us and we all feel comfortable getting out and about again, that internet time is going to increase. Until then, shopping online, we shall do!

If everyone is online shopping, then that is where you need to be! If you’ve haven’t been in the virtual world, now is the time. You need to find what search engine optimization strategies are getting businesses to the top ranking on Google and make it happen for your website. Find out what you need to get found easier on search engine results pages. Get out of your protective shell and see what’s happening around you, then join in. GoMarketing is keeping a watchful eye on internet trends. Let us help you find the trend that fits your business through our Online Branding Services!

3. The Smart Advertising Move Right Now: Pay-Per-Click (PPC)

With more of us on the computer, the timing is right for PPC marketing. If you’ve tried it before and had poor results, try it again. If you have never tried, now is the time to gain in the competitive online race and take advantage of the drop in cost-per-click rates. Get more exposure and save money doing it – how great is that? With the team at GoMarketing on your side, we’ll help you make a PPC campaign that sends your numbers soaring upward.

4. Take This Opportunity To Make a Special Offer During These Unique Circumstances

SEO increases organic traffic and pushes you up past the competition. People have nothing but time on our hands, and we’re surfing the internet more, but they’re still going to choose from the top 5 businesses on a Google search. GoMarketing can get your website to the top, but you need to put some effort into it and create an optimization strategy. The daily content is required with your optimization strategy in play, because if you aren’t on top of it daily, your competitors will be, and you’ll be on the losing end of this scenario.

Yes, budgets are tight right now, but stopping your SEO campaign would be a critical mistake. Your business will suffer from lost leads and lost revenue. Your competitors may be putting a temporary hold on their SEO campaign, so take advantage of that weakness and push with all you have to muster.

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5. Local SEO and Online Reviews Are Substantial Right Now and Later

As we mentioned earlier, the coronavirus outbreak will fade, and life will return to a normal state. All good things come to those that wait and prepare, which is what you should be doing right now – preparing. Keep in mind that SEO is a long-term strategy, and what you do today with your SEO campaign will affect the organic search traffic that lands on your website even two months later. Your revenue will suffer if you pause your SEO campaign now because, in two months, your website will be down at the bottom of any Google search. Let GoMarketing help you stay at the top of page one now and still be there two months later.

6. Keep Your Customers Informed and Spin How You Present Your Company To Fit The Time

Customers should easily find your website in your geo region, and GoMarketing can help you make that happen. Right now, everyone is looking for convenience aid. If your business can be that convenience, they’ll remember you later when the world is going to open up again, and they’ll be more likely to give you’re a positive review now. With our help, we can build up your online reputation and help you manage it later, keeping you in contact with your target audience during this chaotic, yet quiet time. Your product or service needs to be presented in a way that people see it as helpful, and we can help you make that happen.

7. Now Is The Time To Work Those Digital To-Do Lists

One good thing we’ve all had to happen is the free time we have now. Not having that commute to and from the office has added 2 to 3 hours to our day. The impromptu meetings aren’t happening now, either. Now we have the time to check those cracks where things fell and address them.

Get your website updated. GoMarketing can help you revamp your site, give it a new look, making sure it has a clear call-to-action, and perform a CRO audit to make sure the CTA is on-spot with today’s trends. We’ll audit your SEO, too, and make sure your optimization strategies are maximized to give you the most edge possible.

During This Coronavirus Pandemic, All Sizes Of Businesses Are Finding A Way To Market

While the streets have gotten quiet and the world seems to be at a standstill, small and large businesses are trying to stay afloat. A local art teacher wanted to stay connected with kids while they’re being homeschooled and separated from friends and teachers. Using Facebook Live, she started offering free art activities. Now there are 100s of kids and their parents tuning in to see today’s activity. When this pandemic is over, she has an excellent chance to see a lot of new students signing up for her art classes.

Business owners, executives, even musical and stage artists are reading books online for kids to enjoy and listen. These are one way of connecting that will be long remembered after things return to normal. If you’re afraid that everyone will forget what they’ve learned, a photographer has found a way to help remember with pictures. She takes pictures of families on their front porch in the stay-at-home garb—a real reminder of real times.

Big companies are suffering too, and they are looking for any way they can keep their doors open now, and when life returns. Smart advertising and digital marketing that is promoting what they are doing to keep the virus at bay with positive can-do messages. Like KFC, for instance.

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KFC
KFC has loaded onto Instagram a social distancing campaign that promotes their chicken too. Reminding everyone that you order online for pick up or delivery, stressing the fact that they are practicing touchless service and using the latest in handwashing and sanitation policies.

Starbucks
Starbucks’ COVID-19 strategy for their marketing during this time was to use compassion and empathy and offered first responders and healthcare workers a free beverage. They went to Instagram with their thanks and this announcement, which is sure to get them more business after life returns from people that may not have frequented them before.

ALDI, Walmart, and other like stores
ALDI, Walmart, and other like stores have established certain hours each day for senior citizens and vulnerable customers to do their shopping. Kroger has taken their marketing ploy in another direction, by advertising how they are taking care of their employees by extending their guidelines for emergency leave and issuing bonuses for both full time and part-time employees. They didn’t forget about their customers, though. They have eliminated their curbside pickup fee of $5.00, so you don’t have to get out of your car during this uncertain time.

Wrapping Up

No doubt about it, the world is going through some challenging times, but that doesn’t mean your business can’t flourish and grow. Take a different and new approach. Don’t pull back on your marketing efforts. In these critical times, you need to be compassionate and empathetic, let your customer base know you’re in this with them to help them. Let GoMarketing work with you in finding the insight that will make this time a time for growth and memories. Don’t hesitate to contact our team of professionals at GoMarketing to answer any and all questions concerning your digital marketing strategy during and after Coronavirus: 805-413-7893!

The post 7 Digital Marketing Strategies During and After Coronavirus appeared first on GoMarketing.

You can stay open to conduct the following business:

• Delivery: You can take phone orders and deliver food to your customers. You can fulfill orders from Uber Eats, Door Dash and others as well.
• Pickup/Carryout: You can allow patrons to come into your restaurant, and pickup their phone orders.
• Drive -Through: If you are lucky to have a drive-through for your restaurant, that can stay open.

Adjust Staffing:

• You will be able to keep some of your staff on payroll to handle the above options for conducting your restaurant business. Some owners have laid off most of their staff but kept thirty percent or so to conduct business.
• Your situation will dictate how many people stay on staff. Or how many you switch to part-time.

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Driving Customers to Your Restaurants:

You can be all set to offer Deliver and Takeout, but if nobody knows you are open, what good is it? Do these things:

Marketing:

• Website: Update your Website home page to reflect that you are OPEN! Don’t make people guess. When they come to your site, it needs to be obvious you are aware of the COVID-19 situation and that you are still open!

Examples:
“YES! We are OPEN for Delivery and Takeout!”
“CALL NOW! to Place Your Takeout or Delivery Order!”
“Call 222-555-1234 to order Pickup or Delivery! Or fill out this form:

• More on Website: Consider adding a home page banner that explains what your restaurant is doing to comply with the COVID-19 restrictions and health measures you are taking. Brent’s Deli, on its website, added a message of precautionary steps they are taking in concerns about the spread of Coronavirus. We can provide you with a sample upon request.

NOTE: You will notice this Americans with Disabilities Act (ADA) Compliance icon on both the Brent’s Deli website and on this GoMarketing website to the far left.

This Icon opens an Accessibility Program so that those with hearing and vision issues can access your restaurant website and order online or call you. It is very important for ALL Restaurants to be ADA Compliant in 2020 and beyond.

Learn more about ADA Compliance

Advertising:

• Run very targeted Google Adwords and Facebook ads to let everyone know that customers can still get your great food and you are open to help them.
• Advertising can get you on the first page of Google and infront of people looking for an open restaurant.

Signs:

• Get a sign that say’s “We’re OPEN!” and put it in front of your restaurant.
• Paint a message on your storefront if appropriate.
• Have an employee hold a sign up on the main street to attract passersby to park their cars and order.

Need Help with the Website and online Advertising? We can do it all for you, and for less than you might think. Please call us at 805-413-7893 today! At GoMarketing, our team of professionals help you manage and implement successful small business marketing strategies that increase your revenue, so you can just focus on running and growing your business. Let us get this started for you! We are still open and ready to help.

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About GoMarketing

Based out of Thousand Oaks, California, GoMarketing uses the following mission statement to deliver digital marketing results to their clients: “Understand. Engage. Succeed. Grow.” Acting as digital marketing professionals within a wide range of industry sectors, the GoMarketing team specializes in many Services, including; SEO, content strategy, website design and development, and more. GoMarketing provides a full suite of marketing solutions that generate online leads and sales for businesses throughout the country. For more information about their custom marketing plans, contact GoMarketing directly at 805.413.7893 or visit GoMarketing.

About Richard Uzelac, CEO of GoMarketing

Founder of GoMarketing and RealtyTech Inc., Richard Uzelac is an Emmy award-winning graphics producer, former Director of Realtor.com, and sits on several boards of directors. Richard Uzelac’s GoMarketing works with Corporations and Small Businesses to generate exposure, sales and improve online reputation. Mr. Richard Uzelac is also available as a Technology Speaker, Seminar Provider and Business Consultant. For more information, contact Richard Uzelac at 805.413.7893.

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Are you a small or medium-sized business looking for new, cost-effective marketing initiatives to add to your current strategies and campaigns? Believe it or not, you don’t always have to increase your marketing expenses to expand your reach or exposure. Sometimes you just have to think outside the box. For over 15 years, GoMarketing has remained committed to online growth and reputation for businesses across all industry sectors–from home services digital marketing to healthcare and real estate. As a full-service digital marketing and advertising agency, we offer campaigns and initiatives that any small business can benefit from, including:

• SEO
• Local Marketing
• Social Media
• Link Building
• Content Marketing
• Pay-Per-Click
• Facebook Ads
• Press Releases + Earned Media
• Video Marketing
• Web Design + Development
• E-Commerce
• Software + Apps

If you’re a small business, learn SEO and new approaches you can take to maintain and even increase your brand awareness onscreen and off screen!

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Gear Up With Guerilla Marketing

Guerilla marketing is a form of advertising and brand exposure that seeks to surprise your target audience(s). Instead of requiring a big budget, the success of a guerilla marketing campaign will depend on the amount of creativity, imagination and originality that goes into it. The more creative the ideas your marketing team can generate, the more your business will stand apart from other local competitors and even bigger corporate entities. Here are some guerilla marketing ideas you can try for yourself:

• Create eye-catching art with chalk outside your brick-and-mortar store.
• Hit the pavement and ask potential customers to use your product by means of an undercover agent or someone standing outside your store.
• Organize a flash mob to generate crowd attention and promote awareness of your brand.

Expand Your Offerings (And Sources Of Income)

During a lull or slower season for your small business, promoting the same old services isn’t going to cut it. This is not a matter of the medium (i.e. your website or social media); it’s a matter of the focus of your content. If this is the case for your local brand, you should consider diversifying your offerings and sources of income.

Get Social

According to the Pew Research Center Report of Social Media Usage, over two-thirds of American adults use social media now in 2019, which is ten times more than just ten years ago.
Depending on your industry and niche, your business should post and interact on the social media platforms your target audience(s) uses the most, including but not limited to:

• Facebook
• Twitter
• Instagram
• Pinterest
• Reddit
• LinkedIn
• Google Plus
• Snapchat.

Instead of creating an account on every single social media platform, we recommend choosing 1 – 3 to master and build your digital brand.

Bonus Tip: Social media platforms are also a great tool for researching trends when trying to appeal to new and existing target customers!

Consider Content Marketing

These days, people not only look for information on the internet but also products and services As a result, potential customers AND Google prioritize valuable content from businesses online. There are many ways to go about content marketing to increase your brand’s domain authority and exposure such as: blogs, videos, podcasts, infographics, and/or articles for third-party platforms. This last approach leverages your business as an expert while you benefit from the free web traffic.

Keep in mind that you don’t have to create all content in-house. Consider hiring freelance writers, graphic designers, local agencies, and/or personal assistants. You can also repurpose old content and give it a new spin to keep your business relevant.

Free Contests + Giveaways

It’s no secret that everyone loves free stuff. Be generous with your audience by setting up contests and giveaways that offer discounts or fun items. This opportunity helps your business in three ways: gaining goodwill, building brand awareness, and connecting with potential customers. Keep in mind that free giveaways don’t have to be costly. They can even incorporate valuable content as the reward (i.e. online ebooks, white papers, checklists, and etc.).

For physical gifts to give away, people tend to enjoy to small items such as balloons, smartphone wipes, key chains, fridge magnets, pens and notepads. Remember: you want to choose items that are easy to put your logo and branding on.

Partner Up With Local Businesses

If you’re a local business with a smaller marketing budget, it just makes sense to partner with other nearby businesses such as manufacturers, suppliers, vendors, and more. This is not only a win-win for both businesses by increasing exposure for each brand, it also adds proven credibility when another business recommends you. Some examples of savvy partnership ideas include:

• Exchange customer lists with a local business and offering commission for every sale they make on your behalf. Just make sure that you have verified permission from your customers to share their contact information!
• With direct mail, offer to share postage costs and include your flyer with the other businesses’ mail. If the other business has a physical retail space, ask to put your business cards in their customer waiting area–if applicable.
• Don’t be afraid to seek out partners within your existing customer base. You can jumpstart a referral rewards program where you reward your customers for referring friends, families, and acquaintances.

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Enhance Your Reputation With Earned Media

Ending up in the local news is another opportunity for free exposure and third-party validation. Here are some ideas for appealing to local news outlets and reporters looking for timely and relevant happenings that people want to read or hear about.

• Give back to the community in some way, and send out a press release a couple weeks before the event or donation to generate awareness. For example, some innovative hairdressers have offered free haircuts to the homeless in their locale.
• Sponsor an event by donating your products or services as giveaways or prizes–your business can even offer to host a contest or charitable event at your brick-and-mortar location.
• Nominate yourself for a business contest or award–even if you don’t win, you will gain exposure just for being a valid contender!

Smart + Savvy Email Campaigns

Emailing your customer base is a great way to stay in touch, send reminders, promote sales, and offer special coupons and savings. Be sure to leave a clipboard and pen out on your front desk to collect contact information at your physical location, and always remember to ask for emails on any online forms. Even though social media has become widespread for networking and sharing information, email still remains the most effective way to reach people online and maintain your customer base digitally.

Sending out the occasional newsletter or sale announcement keeps you fresh in people’s minds, making your products ever accessible. When customers receive a coupon delivered straight to their inbox, they’re likely to click through to the site and/or print the coupon for their next store visit. Plus, it doesn’t cost your business any physical resources or capital to send that email in the first place.

Bonus Tip: Create a unique, eye-catching email signature complete with a call-to-action (CTA) or click-through button to grab people’s attention. Your signature will show up on any email you send, even if you’re just sending an update, like announcing holiday hours or a reminder in regards to a new policy. Even if you’re not directly selling something in your email, that signature is a way to build brand visibility!

SEO For Success

As you probably know from your own experiences with Google, you’re more likely to click on (and buy from) the first few links on that first search engine results page (SERP). That’s why it’s important for your business to make it to the top search results and maintain a strong SEO strategy to keep that spot.

SEO stands for search engine optimization, and it is essential for any modern business’ successful digital marketing strategy. Good SEO tactics help increase your overall web traffic and visibility, which will translate to better lead generation and more sales. The first step in any SEO strategy involves researching the high-ranking keywords that your audience is searching for on platforms like Google, Yahoo, and Bing, and then incorporating them effectively into your web content and website (but avoid keyword stuffing). This approach allows search engine algorithms to prioritize your business’ URLs and content, slowly building your domain authority over time.

Whether your in-house marketing and/or executive team handles SEO strategy or you outsource it to an agency or consultant, it is a worthy long-term investment for your business that costs less than traditional advertising.

Boost Your Business With Google AdWords

Google is a great resource for small business owners. For any local business, we always recommend claiming your Google My Business Listing, so you can show up on the maps generated for searches made in your immediate area. In addition to gaining a verified listing with the largest search platform in the world, your business will also have access to Google Adwords via your business’ Google account. One of the biggest advantages of utilizing Google Adwords is that it allows businesses to set their own budget and pay as they go.

You’ve probably already seen Google Adwords in action–you just might not have realized it! Google advertisements include search result ads that rank #1 on a SERP, video and display ads (which typically appear in your sidebar and YouTube videos), and in-app ads (for mobile device users). If you use AdWords correctly, your business can increase visibility and awareness on desktops, laptops, and smartphones without overdoing it–or over-paying.

Additionally, Google AdWords offers its account users a library of resources that can help business owners and executives with choosing the best keywords visual layouts when just starting out. Once you’ve learned how to make the most effective ads for your business, Google AdWords will walk you through actually creating one and launching an official campaign!

Video Marketing

Second place to Google, YouTube is the next largest search platform in the U.S., making it a great way to reach new customers while maintaining your current audience and fan base. From how-to and product videos to behind-the-scenes footage, YouTube is a great tool for producing content that engages your audience.

Although a YouTube profile and account for any individual or business is free, you will want to create quality video content that is high-res and appealing to users ready to watch. As its own search platform, YouTube better promotes content that makes it easy for its algorithm to categorize, so your SEO strategy should incorporate YouTube’s guidelines for overall success with the fastest branch of digital marketing.

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Customer Review Management

Word-of-mouth advertising and social proof are alive and well in the Digital Age with online reviews and platforms dedicated to them such as Yelp. This corner of any business’ online presence is often neglected, but ensuring that your business has plenty of favorable reviews and ratings for others to see is a key tactic for any strong online presence.

That’s why we recommend that all small and local businesses claim their profile, add their location, upload pictures, and most importantly, respond to all reviews—both positive and negative. Remaining active on review sites will show any current and potential customers that you care deeply about customer service and that your business is proactive even when it makes mistakes.

Bonus Tip: Also, don’t be afraid to ask your customers to leave your reviews on Yelp or Facebook!

Trustworthy Is Key

These days, more people are using the internet to solve problems and find solutions. That’s why it’s important for your business to have the answers and share them via your website, online forums, or social media platforms. Not only does this build your own digital presence, it positions you as an expert that people can trust and turn to when they need it.

As part of your market research, try to figure out where exactly on the Web your customers like to ask questions and solve problems, which can be a Facebook group, Reddit, Quora, or an industry-specific online forum/community. A great way to subtly promote your business and increase your overall exposure and reach is to remain active on these platforms by answering specific questions and/or facilitating discussions.

Remember: Don’t spam online communities with heavy-handed business promotions. Providing valuable content is the way to establish and maintain trust among your digital audience(s). This way, they’ll remember to come to you with the next industry-specific question or dilemma they face!

Do you have any additional questions about how to better market or advertise your local business on a budget? Talk to our savvy marketing managers today about cost-effective digital marketing solutions that can help grow your business! Call GoMarketing at 805.413.7893.

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