Effective cannabis marketing goes beyond traditional advertising. Due to stringent regulations on platforms like Facebook and Google, businesses need to rely on creative, organic strategies, such as pot website strategies, to reach their audience while adhering to compliance rules. To stand out, businesses must adapt to innovative marketing approaches that not only attract their target audience but also drive sustainable growth. In this article, we’ll explore why cannabis marketing is more critical than ever in 2025 and the strategies you need to thrive in this evolving landscape.

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Online Reviews to Boost Your SEO Strategy

Online reviews have become an integral part of consumers’ decision-making process. For home service businesses, in particular, leveraging the power of online reviews is crucial for enhancing their online visibility, reputation, and ultimately, their search engine optimization (SEO) efforts. In this article, we will explore the importance of online reviews for home service companies, how they can positively impact local SEO, and the benefits they bring to businesses. We’ll also delve into the significance of Google My Business and provide valuable insights on how GoMarketing can help you leverage the potential of online reviews to boost your SEO strategy.

Importance of Online Reviews for Home Service SEO

Online reviews play a pivotal role in home service SEO, as search engines increasingly prioritize user-generated content when determining search result rankings. Here’s why online reviews are essential for your home service business:

» Enhanced Local SEO

Online reviews provide search engines with valuable signals of your business’s credibility and authority, which are critical factors for local SEO. Positive reviews act as a vote of confidence, leading search engines to consider your business as reliable and trustworthy. As a result, your website and Google My Business profile are more likely to rank higher in local search results.

» Increased Visibility and Click-through Rates

Reviews also impact click-through rates (CTRs) for home service businesses. Potential customers are more likely to click on listings with positive reviews, leading to increased website traffic and potential conversions. This higher CTR indicates to search engines that your business is relevant to users’ search queries, further boosting your SEO efforts.

» User-Generated Content and Freshness

Search engines value fresh, relevant content, and online reviews contribute to this by continuously generating user-generated content. Each review adds unique keywords, phrases, and long-tail queries, expanding the breadth of your website’s content. Regularly updated content signals search engines that your website is active, leading to improved SEO performance.

Also Read: Top 10 Digital Marketing and SEO Actions to Take for Home Services Companies

Benefits of Online Reviews for Businesses

The benefits of online reviews extend beyond SEO. Here are some key advantages that businesses in the home services industry can gain:

» Social Proof and Trust

Online reviews serve as social proof, influencing potential customers’ trust in your business. Positive reviews highlight your expertise, reliability, and customer satisfaction, fostering trust and encouraging new customers to choose your services over competitors.

» Reputation Management

Monitoring and responding to online reviews allow you to actively manage your business’s reputation. Addressing both positive and negative feedback demonstrates your commitment to customer satisfaction and showcases your responsiveness. This proactive approach builds a positive reputation and fosters customer loyalty.

» Customer Insights and Feedback

Online reviews offer valuable insights into customers’ experiences, preferences, and pain points. Analyzing customer feedback helps you identify areas for improvement and refine your service offerings. By actively responding to reviews, you can show customers that their opinions matter, fostering stronger relationships.

» Competitive Advantage

Having a strong online review presence gives you a competitive edge. When potential customers compare similar home service providers, positive reviews can be the deciding factor in their decision-making process. A stellar review profile sets you apart from competitors and positions your business as a trusted industry leader.

Responding to Positive Reviews

Responding to positive reviews is just as important as addressing negative ones. Here’s how you can effectively respond to positive reviews:

» Show Appreciation

Begin by expressing your gratitude and appreciation for the positive review. Thank the customer for taking the time to share their experience and choosing your services.

» Personalize Your Response

Tailor your response to the specific content of the review. Highlight specific details or aspects mentioned by the customer to show that you have read and acknowledged their feedback.

» Reinforce the Positive Experience

Reiterate the positive aspects highlighted in the review. Emphasize the customer’s satisfaction with your services and the value they received. This reinforces their positive experience and showcases your commitment to delivering exceptional service.

» Encourage Future Business

Take the opportunity to invite the customer to return for future services. Let them know that you look forward to serving them again and maintaining their satisfaction.

Responding to Negative Reviews

While positive reviews are invaluable, negative reviews can also present opportunities for growth and improvement. When facing a negative review, keep the following in mind:

» Stay Calm and Professional

Take a deep breath and approach the situation with a calm and professional demeanor. Responding in a defensive or confrontational manner will only escalate the situation.

» Address the Issue Promptly

Respond to negative reviews promptly to show that you value customer feedback. Acknowledge the customer’s concerns, apologize if necessary, and offer a resolution to rectify the situation. This demonstrates your commitment to customer satisfaction.

» Take the Conversation Offline

Whenever possible, provide contact information or encourage the reviewer to reach out privately to discuss the issue further. This allows you to address the problem in a more personal and private setting.

How to Get More Online Reviews

To generate more online reviews and strengthen your online presence, consider the following strategies:

1. Request Reviews: Reach out to satisfied customers and politely ask them to leave a review on relevant platforms. Personalize your request and make it easy for them by providing direct links or instructions.
2. Incentivize Reviews: Offer a small incentive, such as a discount or a free service, to customers who leave a review. However, ensure that your approach complies with the policies of the review platforms you use.
3. Streamline the Review Process: Make it as simple as possible for customers to leave a review. Include review links or buttons on your website, in email signatures, and on social media platforms. The easier it is for customers to leave a review, the more likely they are to do so.

Business Reviews on Social Media Platforms

To maximize your online review presence, it’s essential to utilize popular social media platforms where customers can leave reviews. Here are some key platforms to consider:

» Google Reviews

Google reviews are highly influential as they appear prominently in search results. Claim and optimize your Google My Business profile to encourage customers to leave reviews on your listing.

» Facebook Reviews

Facebook provides a platform for customers to review your business, recommend your services, and share their experiences. Encourage satisfied customers to leave reviews on your Facebook Page.

» Yelp Reviews

Yelp is a popular platform for customers to discover and review businesses. Claim your Yelp Business Page and actively engage with customers who leave reviews.

» Industry-Specific Platforms Reviews

Depending on your home service niche, there may be industry-specific platforms or directories where customers can leave reviews. Examples include Houzz for home improvement services or Angie’s List for contractors. Identify relevant platforms in your industry and optimize your presence there.

The Importance of Google My Business

When it comes to online reviews and local SEO, Google My Business (GMB) is an invaluable platform for home service businesses. Here’s why GMB should be a key focus for your online review strategy:

» Local Search Visibility

A well-optimized Google My Business profile increases your chances of appearing in local search results, especially on Google Maps. Positive online reviews on Google My Business act as social proof, attracting more clicks and driving traffic to your website.

» Customer Engagement

Google My Business allows customers to leave reviews, ask questions, and interact with your business directly. Engaging with customers on this platform demonstrates your commitment to customer service and boosts your online reputation.

» Business Information and Insights

Google My Business enables you to provide essential information about your home service business, such as contact details, business hours, and service areas. Keeping this information up to date ensures that potential customers can easily reach you and have accurate expectations. Additionally, Google My Business offers valuable insights into customer behavior, such as the number of views and actions taken on your profile, allowing you to analyze customer engagement and make informed marketing decisions.

» Google Knowledge Panel

A well-optimized GMB profile can lead to your business being featured in the Google Knowledge Panel, a prominent display that appears alongside search results. The Knowledge Panel showcases key information about your business, including reviews, contact details, website link, and even photos. This increased visibility enhances your online presence and further boosts your credibility in the eyes of potential customers.

Summing Up

In the dynamic world of online marketing, leveraging the power of online reviews is a game-changer for home service businesses. At GoMarketing, we understand the significance of online reviews in boosting your SEO and helping your business stand out from the competition. Our home services digital marketing expert team is well-versed in creating effective digital marketing strategies that harness the potential of online reviews to drive more leads and conversions for your business. Don’t miss out on the tremendous benefits of online reviews. Contact us today at (805) 413-7893 to embark on a journey towards enhanced visibility, a stellar reputation, and long-term success in the home services industry. Let’s make your business shine!

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Introduction:

Digital marketing and SEO are vital in helping home services companies increase their online visibility, attract qualified leads, and grow their businesses. With the ever-increasing competition in the digital landscape, it’s essential for these companies to implement effective strategies to stand out from the crowd.

This blog post will delve into the top ten digital marketing and SEO actions home services companies should take to boost their online presence and drive more conversions.

1. Develop a Strong Website:

A well-designed and user-friendly website is the foundation of your online presence. Ensure your website is visually appealing, easy to navigate, and mobile-friendly. Optimize your website’s structure and content using relevant keywords related to your home services. Create dedicated landing pages for each service you offer to improve your search engine rankings and provide a seamless user experience.

2. Optimize for Local Search:

Home services companies primarily serve customers in specific geographic areas. Therefore, optimizing your website for local search is crucial. Start by creating a Google My Business listing and providing accurate and up-to-date information about your business, including your address, phone number, and operating hours. Consistently update your business information on local directories and online review platforms. Incorporate location-specific keywords throughout your website to improve your local search rankings.

3. Build a Strong Content Strategy:

Developing a content strategy is essential for showcasing your expertise and attracting potential customers. Create informative and engaging blog posts, articles, and how-to guides that address common questions and problems your target audience may have. Incorporate relevant keywords naturally into your content to improve your search engine rankings. Additionally, consider diversifying your content with videos, infographics, and case studies to appeal to different learning preferences.

Also Read: What Googles New Algorithm Means For Your Websites Content

4. Leverage Social Media:

Social media platforms provide excellent opportunities for home services companies to engage with their target audience and promote their services. Identify the platforms that resonate most with your target markets, such as Facebook, Instagram, or Twitter, and create compelling profiles. Share valuable content, including tips, before-and-after photos, and customer testimonials. Actively respond to comments and messages to build relationships and establish trust with your audience.

Also Read: 10 ways your HVAC or any company can become a social media star

5. Run Targeted PPC Campaigns:

Pay-per-click (PPC) advertising, such as Google Ads, allows you to reach potential customers actively searching for home services. Conduct keyword research to identify high-intent keywords related to your offerings. Create targeted ad campaigns that lead users to relevant landing pages on your website. Monitor and optimize your campaigns regularly to maximize your return on investment (ROI) and ensure your ads appear to the right audience.

6. Focus On Customer Reviews:

Positive reviews can significantly impact your online reputation and influence potential customers’ decisions. Encourage satisfied customers to leave reviews on platforms such as Google My Business, Yelp, and Facebook. Respond promptly to positive and negative reviews to show that you value feedback and are committed to customer satisfaction. Display customer testimonials prominently on your website to build trust and credibility.

Also Read: The Power Of Online Reviews For Home Service SEO

7. Use Email Marketing:

Email marketing is an effective tool for staying in touch with past and current customers and nurturing leads. Build an email list by offering valuable content, exclusive discounts, or free consultations. Segment your email list based on customer preferences and purchase history to deliver targeted and personalized messages. Send regular newsletters, updates about new services, and special promotions to keep your audience engaged and encourage repeat business.

8. Create a Referral Program:

Word-of-mouth referrals are powerful for home services companies. Encourage your satisfied customers to refer friends, family, and colleagues to your services by implementing a referral program. Offer incentives such as discounts, cash rewards, or exclusive benefits for successful referrals. Make it easy for customers to share referral links or provide referral cards they can distribute.

9. Utilize Video Marketing:

Video marketing has become increasingly popular and can help home services companies showcase their expertise and build trust with potential customers. Create videos demonstrating your services, highlighting customer testimonials, or providing helpful DIY tips. Share these videos on your website, social media platforms, and video-sharing websites like YouTube. Optimize your videos with relevant keywords and compelling titles and descriptions.

10. Monitor and Analyze Data:

To continuously improve your digital marketing efforts, monitoring and analyzing data regularly is essential. Utilize analytics tools like Google Analytics to track website traffic, user behavior, and conversion rates. Identify trends, identify areas for improvement, and make data-driven decisions. Adjust your strategies based on the insights gained from your data analysis to optimize your digital marketing and SEO efforts.

Conclusion: Implementing these top ten digital marketing and SEO actions can significantly enhance home services companies’ online presence and success. By developing a strong website, optimizing for local search, creating valuable content, leveraging social media, running targeted PPC campaigns, focusing on customer reviews, using email marketing, creating a referral program, utilizing video marketing, and monitoring data, these companies can attract more qualified leads, build customer loyalty, and achieve long-term growth in the competitive digital landscape.

Ready to start using AI to boost your business? Get in touch with GoMarketing at 805-413-7893 or fill out our online form, and learn how we leverage artificial intelligence marketing to achieve your business goals.

The post Top 10 Digital Marketing and SEO Actions to Take for Home Services Companies appeared first on GoMarketing.

Congratulations on conquering the often overwhelming process of registering an electrical company and getting the necessary credentials.

However, you can only stay in business by keeping customers knocking at your business doors. Wondering how? Worry no more. In this post, experts at GoMarketing, a leading digital marketing agency, will take you through practical electrician digital marketing strategies. Ideas that drive loyal customers to your business make your business stand out from the pack and grow it to new levels. Let us dive in.

Top 7 Electrician Marketing Strategies:

• 1. Start with Building Your Brand
• 2. Build an Amazing Website
• 3. Master SEO for Electrical Contractors
• 4. Improve Your Local SEO
• 5. Leverage Paid Ads
• 6. Invest in Social Media Marketing for Electricians
• 7. Blogging for Electrical Contractors

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1. Start with Building Your Brand

The brand is the personality of your business. It encompasses awareness, credibility, customer satisfaction, and reputation.

Having a strong brand makes selling way easier. Think about Apple and Coke.

But how do you create a brand? Start with defining your ideal customer. You will want to determine how your electrician services improve their lives and which services matter to your customers most. You will also need to define their demographics, including occupation, income, age, education, and residential and work locations.

The last step to knowing your customer is identifying their buying strategy. Do they first perform thorough research, or do they prefer to email or call your company? Are there seasons that influence a customer’s buying decision?

Another step towards creating a strong brand for electrical contractors is defining a unique selling proposition(USP). What difference does your business bring to electrical services or your service area? It could be a difference in prices, quality, response time, and the ability to cater to electrical emergencies.

There are plenty of things to cover in brand building, but you want to focus on that specific aspect that gives you an edge over the competition.

2. Build an Amazing Website

Recent data shows that approximately 88% of customers pre-search services and products online before buying. In light of this, we cannot underscore enough the need to revamp your digital marketing strategy for your electrical services.

Embark on your marketing journey by building an attractive and easy-to-navigate website. It is a great platform to showcase your services, communicate your USP to potential customers, and interact with customers. Besides, it serves as your 24/7 salesperson, whether you are in the office, sleeping, or exploring the white, sandy beaches of Clearwater, FL. On that note, the following are key elements of a fantastic electrician website that generates crazy traffic and converts more leads to buying customers:

• Fast-loading:

Your website should load within two seconds; otherwise, you lose 48% of your potential customers. Compress your files, optimize images, use browser caching, and reduce redirects to enhance your site performance.

• Mobile-friendly:

Over 80% of US internet users have shopped online with their mobile devices, and 35% of US consumers shop with their mobile devices only. As such, optimize your website for mobile devices to tap into this market potential and rank favorably on Google.

• Easily navigable:

Use breadcrumbs, fixed header, working search button, well-defined categories, and a simple navigation menu to make your website as user-friendly as possible.

• Contains the right information:

Add some personal touch to your website by including trust-building details such as a comprehensive list of your services, service areas, customer testimonials, your contact information, your team’s information, licenses, insurance, and certifications.

• Secure:

Activate SSL certificate to secure your website, earn prospects’ trust, and be in the good books of search engines.

3. Master SEO for Electrical Contractors

Most consumers enter a few phrases(keywords) describing what they are looking for online, scroll through the results, and click through websites with the services or information they need. 71% of these searchers do not go past the first search result page, and 68% of them click through a website in the top 5 results. However, these results do not feature here by chance. Enter search engine optimization(SEO).

SEO is the process of optimizing your website to improve its ranking for keywords related to your business (electrical services in this case). By doing so, you reach people who need your services, drive new leads to your business, and increase the customer base for your electrical services.

But note that SEO is an ongoing process and may take time to generate meaningful results. Among the fundamental elements of SEO for electrical contractor marketing include:

• Keyword Research

  Identify phrases and keywords potential customers use when searching for your services. These are the terms your website will rank for and will significantly influence your website’s visibility. Use keyword tools like Google Keyword Planner to expand your keyword list.

• On-page Optimization

  Optimize your site’s on-page elements, including URL, meta descriptions, headings, alt tags, content, and images. And optimize your webpages with the keywords you discovered in your research.

• Link Building

  The quantity and quality of your backlinks play a critical role in Google ranking. Create unique content that attracts links from other industry sites and blogs. And build relationships with other bloggers, news editors, and influencers critical to your link-building strategy.

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4. Improve Your Local SEO

There has been a steady increase in local searches, and the trend is expected to continue. Surprisingly, many consumers do not include the phrase “near me” to search for local services because they expect search engines to localize the results. Here are the essentials of optimizing your website for local searches:

• Optimize Your Google My Business(GMB) page

  GMP allows you to showcase important details about your business, add photos of your business, and respond to reviews. To create a dominant local presence, you must optimize your GMB profile. Here is how:

  
  • Enter accurate and up-to-date NAP information (name, address, and phone)
  • Ask for reviews and respond to them.
  • Share business updates via Google Posts.
  • Pick the correct primary and secondary business categories.
  • Optimize your GMB descriptions with the relevant keywords
  • Answer searcher’s questions in the GMB’s Q&A section.

• Claim Your Local Directory Listings

  It is essential to claim your local directory listings on multiple platforms to ensure your business shows up when potential customers search for local services like yours. You can leverage the local directories, including Angie’s List, Facebook, HomeAdvisor, Yelp, Nextdoor, BBB, Thumbtack, and Porch. Remember to keep your NAP details consistent in every single platform; otherwise, you lose customers to consistent competitors.

5. Leverage Paid Ads(PPC) for Electrician

Commonly referred to as pay-per-click(PPC), paid search marketing is a strategy that matches your online adverts with the individuals actively looking for your services. Here, you pay for visits to your website rather than ranking organically with SEO.

With PPC, you get the opportunity to rank your ads almost immediately after setting up the campaign, unlike SEO results, which may take months. You can choose the exact keywords you want your ads to rank for. Still, you enjoy complete control over your campaign budget, increasing or decreasing it accordingly. Keep in mind the following tips to get the most out of PPC advertising for electrical contractors:

• Define your ideal target audience
• Use high-intent keywords
• Use small, focused Ad groups.
• Write compelling copies that resonate with your audience.
• Use negative keywords to eliminate non-profitable clicks.
• Create robust landing pages
• Include actionable call-to-actions(CTAs)

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6. Invest in Social Media Marketing for Electricians

Social media marketing is precious to your electrical company since social media influences 71% of buying decisions. Social media allows you to engage with your prospects personally, build a responsive community, show off your business culture, and target specific prospects with highly-focused ads.

You will want to get started with a Facebook page, then harness other channels like LinkedIn, Instagram, and Twitter as you get comfortable with connecting with your audience via social media. These platforms come with analytics that gives you an insight into your engagement levels and ad performance.

Leverage the following social media post ideas for electricians to increase engagement on your social pages:

• Before and after images of completed projects
• Giveaways and contests
• Company announcements
• Customer testimonials
• Industry updates
• Showcase your team

7. Blogging for Electrical Contractors

Blogging is a great way to expand your website content, showcase your industry expertise, grow your authority, and move your website up search engine ranks.

The secret to effective blogging is writing about relevant content that closely resonates with your prospects. Content that answers your target customer’s questions. And content that offers valuable information to your readers. Providing the information your prospects could be looking for makes it easy to convert them to paying customers. And by answering electrician FAQs, Google may highlight your website in the topmost position of organic search results (position zero) in the form of featured snippets.

You will need to optimize your blog posts with relevant keywords to increase their visibility and improve your search engines’ rankings. But avoid keyword stuffing at all costs. Whereas this strategy may bring in quicker results, it has detrimental long-term effects in the form of Google penalties that will incredibly dip your ranking. Keyword stuffing also disgusts readers.

Get Help with Electrician Marketing

At GoMarketing, we understand that trying to implement the above strategies by yourself can be quite overwhelming. We can unload the marketing burden off your shoulders, so you focus your time and energy on other important aspects of your business and life.

Our online marketing services for electricians for 2023 and beyond are geared toward driving incredible traffic to your website, converting more leads into paying and loyal customers, and increasing your revenues. Call us today at 805-413-7893 or contact us online for a free consultation with our marketing experts.

Also Read:

• The Ultimate electricians guide to google local services ads
• Electrician reputation management
• Electrician social media marketing
• Electrician Pay per click advertising
• Electrician SEO

The post Build Your 2023 Electrician Marketing Strategies with GoMarketing appeared first on GoMarketing.

Is your company website getting spiffed up with redesign? Isn’t that exciting! Before it launches, make sure it is eye-catching and has the SEO in place. Yes, search engine optimization is essential with your website redesign as it was with the original website.

It doesn’t matter that you have your foothold in the industry already with an established audience and available product or service. When it comes to redesigned websites, SEO is still a vital element. This statement creates some questions, like:

• How is SEO affected by a website redesign?
• Why does a redesigned website need SEO?
• How do I utilize SEO in my website redesign?

We have answers to those questions and more; keep reading!

How is SEO affected by a website redesign?

There are two ways that a website redesign can be affected by SEO: Traffic and Sales. When SEO practice is omitted from a website redesign, the website loses traffic and lost traffic means loss of sales. Keeping SEO with a redesigned website could increase traffic, and that increases sales.

SEO optimizes a website to help humans and search engines find you through Bing, Google, Yahoo, or any search engine. No matter how spiffy and well-designed your website is, it won’t be found without Search Engine Optimization.

For a redesigned website, SEO is essential.

The SEO you’ve worked hard to research and maintain will have gone to waste if your website redesign doesn’t utilize its SEO. When SEO is damaged, rankings fall, and your website redesign will have zero value with the search engines and users. Then the traffic to your website drops with online sales falling off. Here are the stats to prove how SEO affects search results:

• The first page results of all searches keep 75% of the user’s attention.
• The top three search results are clicked on by 75% of all users.
• The first search result gets 33% of all user’s clicks.

Yes, there are other ways to bring traffic and paying customers to your website, but they all require an investment. For example, paid advertising will need a monthly ad budget, and email or social media will require investing.

When a redesigned website includes search engine optimization, it improves SEO. Improved SEO increases search results, and website rankings are improved. Sometimes, a website will begin to appear more in search results, giving it more visibility that reaches more potential customers and increases the target audience. All of that increase translates to more traffic, lead, and sales.

Also Read: How to Write SEO-Friendly Blog Content

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Why does a redesigned website need SEO?

We’ve established why your website redesign needs to incorporate SEO for an increase in website traffic, leads, and sales, right? If your old website didn’t use SEO, your redesigned website needs SEO for four significant reasons:

• 1. A redesigned website with SEO has an ROI.
• 2. SEO built-in to your redesign.
• 3. Preserve your current search engine optimizations
• 4. Establish a successful launch

1. A redesigned website with SEO has an ROI.

The expense of a website averages $1000 to $100,000 today. With that kind of expenditure, your website needs to perform and provide a healthy ROI. With SEO incorporated into your website redesign, it will bring you a healthy investment return.

When information page tiles and fast page speeds are optimized, your website becomes easy to find for search engines and users. By investing in optimizations that incorporate off-page SEO, you get the best ROI results. For the ROI to be long-term from SEO efforts, SEO must be in your marketing strategy in the future.

With the same ongoing marketing strategy that includes ongoing optimization, rankings will remain on top, and your company’s presence will expand in other search results, making your business more visible to other markets besides your targeted market.

2. SEO built-in to your redesign.

A new, redesigned website is equivalent to getting a new start for your company. It gives you the chance to design an optimized website at the front end and the backend with SEO. You can optimize the breadcrumb navigating, internal links, navigation, and page speed.

With a website redesign, you’re getting to build a website that search engines can find and users will love. SEO doesn’t mean your redesigned website will be boring either. Choose the right agency to work with your redesigned website will reflect their expertise and specialization, giving you a website that is attractive and SEO-friendly.

3. Preserve your current search engine optimizations

If your company has SEO in use now, you can’t afford to have SEO present in your website redesign. When SEO is left out and forgotten, there aren’t any redirects to the new site, and that, my friends, will cost you money. You’ll lose traffic to your website, and that loses leads and sales. SEO must be incorporated into your redesigned website, and any web design agency of value will know that to be accurate and relay this information to you.

Before you choose a web design company to partner with, get their view and understanding of search engine optimization and the impact it will have on your redesigned website’s design and performance. As well-known as SEO’s benefits are in the web design agency sector, it is amazing how many do not include SEO.

What does that mean to you and your business? All the effort and hard work you have put into your rankings will be gone when your redesigned website launches.

4. Establish a successful launch

For most companies, the purpose of having their website redesigned it to bring in more business and grow the business. When SEO isn’t utilized in a redesigned website launch, the website traffic, lead generation, and online sales will be reduced. The redesigned and updated website should make it easier for users to find you and visit, buy from you, or contact your company.

By incorporating SEO in your website redesign, you’re gearing your website for great success. A website design agency that is genuinely interested in helping their clients grow wouldn’t think of using SEO with any website redesign. SEO should be an automatic inclusion.

How do I utilize SEO in my website redesign?

Here is our SEO checklist for redesigning a website, provided to you at no charge:

• 1. Establish the architecture of the sitemap and information
• 2. Compile on-page optimization
• 3. Every 301 redirect should be mapped.
• 4. Create backups
• 5. Submit XML sitemap

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Establish the architecture of the sitemap and information

Before a prototype is created, compile your current content and site pages first, then use that content in combination with the new content to build the information and sitemap information. Consider reducing your website’s navigation for updating the information architecture. For example, creating this information for an e-commerce site for products listed:

• /products/women/blouses
• /products/women/shirts
• /products/women/sweaters

Using this architecture will help organize the site’s content better and create an improved browsing experience. The user that is shopping for women’s shirts will find them more accessible and faster.

Now, with your information architecture established, your sitemap can be outlined. The purpose of the sitemap is to guide search engines and users to navigate and understand your redesigned website. Usually, core pages are featured links, like your product categories or services, but remember, over 100 links is too much. A custom 404 page could be featured as well, depending on the design of your website.

Compile on-page optimization

Next, an audit of the existing content should be done by the design team, SEO team, and a web development company in NYC. If SEO has been used, this content will need to be optimized for search engine optimization, including the use of specific keywords targeted or links of trusted industry websites included.

This information should be compiled in an easy-to-access document. Google Sheets are an excellent tool for this step. As you are compiling and auditing the current content, keep watching for more optimization opportunities.

With your optimizations and revised architecture information, determining page location in your redesigned website comes naturally. For instance, an in-depth guide can be placed in the /guides/ section of your redesigned website versus in the blog/.

Add alt text to images where you don’t have any currently as part of your website redesign, something you should feel confident in trusting the agency you choose to partner with handling.

Every 301 redirect should be mapped.

With redesigned websites, redirects are critical for SEO because they tell search engines to locate the content. An example would be a website with a new domain name, should have redirects advising search engines to the new location.

A 301 redirect will keep the updated architecture on the map for your website’s information, even without a new domain name. Move the page “/winter-landscaping-services” to “/services/winter-landscaping-services/” and use a redirect.

Using a Google Sheet document to map your planned redirects will ease the intense and overwhelming feeling redirects can create. This is especially so for a large site because it can minimize the possibility of mistakes and ensure the current URLs for redirecting is used.

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Create backups

Backups are an essential component of any website redesign and SEO if the need to restore your previous website ever comes about, like forgetting to redirect a particular page. It would be best if you also considered setting up a temporary server for hosting your website on a computer or laptop back up of your current site on a computer or laptop. With a backup in place, moving forward with the launch of your redesigned website is good to go!

Submit XML sitemap

After launching your website, let the search engines know by submitting your website URL to Google via an XML sitemap. An XML sitemap offers an easy and fast solution because it provides instructions for search engines to crawl your entire website. You can also make manual submissions with Google Search Console.

Next, keep monitoring your organic traffic and rankings, and don’t be surprised to see a drop in rank or traffic, especially with a new domain. Watch for 404s errors in crawls. The agency you partner with should include this monitoring in their package.

Also Read: How To Choose The Right Digital Marketing Agency For Your Business

About GoMarketing

For more than seven years, GoMarketing has made continued endeavors in understanding all aspects of internet marketing landscapes. With the daily changes, we understand its impact on our clients and prospects and do our best to communicate that understanding with them.

We believe the informed client is the best, and we do that by sharing what we learn with them. Education for understanding for us and our clients is a big part of GoMarketing. Reach us via 805-413-7893 or message us online to learn more about our services or schedule a free consultation with our SEO experts.

The post The How and Why Your Website Redesign Needs SEO appeared first on GoMarketing.

It is scary times right now all around the world. The Coronavirus has locked us all up in our homes, and we’re scrounging for necessities like toilet paper when we do get out. Is life ever going to be “normal” again? Yes, it will, but it is going to get worse first. Slowly businesses will be reopening, and more people will be returning to work.

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1. Use Social Media to Connect With Your Customers During This Critical Time

The impact of this Coronavirus outbreak is something to be dealt with by everyone. It doesn’t matter if you’ve tested positive or not. We’ve all be locked in our homes, and we’ve all had to take extreme cautions.

We’ve had to quit gathering with family and friends and haven’t been out to eat at our favorite restaurants or go to the movies or shopping in months. We aren’t going to work, and we have to homeschool our kids. What we may have thought to be a significant life change has now been downgraded to minor inconveniences, but it’s all been jarring and unsettling, nonetheless.

Now is a time when expressing empathy to those around us virtually. Now is the time to offer to help out and be sensitive. Now is not the time to be pushy or salesy, but it is an opportunity for making your brand stand out as that caring, concerned business. There are more of us on social media right now because we can’t go to work or unlock the doors to our businesses. We have the means to stay connected through this pandemic and a business owner. You can make the most of this captured audience.

Contribute to food banks in your immediate area on behalf of your company. Volunteer to do the grocery shopping for the elderly. Use social media to promote your good deeds and build your brand. GoMarketing has several ideas that we’ll be glad to share with you and help you get implemented. And promote your good deeds to help build your brand.

2. Make Sure Your Business Is Easily Found Online

With less time in our cars or walking, we’re spending more time indoors and on the internet. Until they ‘release’ us and we all feel comfortable getting out and about again, that internet time is going to increase. Until then, shopping online, we shall do!

If everyone is online shopping, then that is where you need to be! If you’ve haven’t been in the virtual world, now is the time. You need to find what search engine optimization strategies are getting businesses to the top ranking on Google and make it happen for your website. Find out what you need to get found easier on search engine results pages. Get out of your protective shell and see what’s happening around you, then join in. GoMarketing is keeping a watchful eye on internet trends. Let us help you find the trend that fits your business through our Online Branding Services!

3. The Smart Advertising Move Right Now: Pay-Per-Click (PPC)

With more of us on the computer, the timing is right for PPC marketing. If you’ve tried it before and had poor results, try it again. If you have never tried, now is the time to gain in the competitive online race and take advantage of the drop in cost-per-click rates. Get more exposure and save money doing it – how great is that? With the team at GoMarketing on your side, we’ll help you make a PPC campaign that sends your numbers soaring upward.

4. Take This Opportunity To Make a Special Offer During These Unique Circumstances

SEO increases organic traffic and pushes you up past the competition. People have nothing but time on our hands, and we’re surfing the internet more, but they’re still going to choose from the top 5 businesses on a Google search. GoMarketing can get your website to the top, but you need to put some effort into it and create an optimization strategy. The daily content is required with your optimization strategy in play, because if you aren’t on top of it daily, your competitors will be, and you’ll be on the losing end of this scenario.

Yes, budgets are tight right now, but stopping your SEO campaign would be a critical mistake. Your business will suffer from lost leads and lost revenue. Your competitors may be putting a temporary hold on their SEO campaign, so take advantage of that weakness and push with all you have to muster.

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5. Local SEO and Online Reviews Are Substantial Right Now and Later

As we mentioned earlier, the coronavirus outbreak will fade, and life will return to a normal state. All good things come to those that wait and prepare, which is what you should be doing right now – preparing. Keep in mind that SEO is a long-term strategy, and what you do today with your SEO campaign will affect the organic search traffic that lands on your website even two months later. Your revenue will suffer if you pause your SEO campaign now because, in two months, your website will be down at the bottom of any Google search. Let GoMarketing help you stay at the top of page one now and still be there two months later.

6. Keep Your Customers Informed and Spin How You Present Your Company To Fit The Time

Customers should easily find your website in your geo region, and GoMarketing can help you make that happen. Right now, everyone is looking for convenience aid. If your business can be that convenience, they’ll remember you later when the world is going to open up again, and they’ll be more likely to give you’re a positive review now. With our help, we can build up your online reputation and help you manage it later, keeping you in contact with your target audience during this chaotic, yet quiet time. Your product or service needs to be presented in a way that people see it as helpful, and we can help you make that happen.

7. Now Is The Time To Work Those Digital To-Do Lists

One good thing we’ve all had to happen is the free time we have now. Not having that commute to and from the office has added 2 to 3 hours to our day. The impromptu meetings aren’t happening now, either. Now we have the time to check those cracks where things fell and address them.

Get your website updated. GoMarketing can help you revamp your site, give it a new look, making sure it has a clear call-to-action, and perform a CRO audit to make sure the CTA is on-spot with today’s trends. We’ll audit your SEO, too, and make sure your optimization strategies are maximized to give you the most edge possible.

During This Coronavirus Pandemic, All Sizes Of Businesses Are Finding A Way To Market

While the streets have gotten quiet and the world seems to be at a standstill, small and large businesses are trying to stay afloat. A local art teacher wanted to stay connected with kids while they’re being homeschooled and separated from friends and teachers. Using Facebook Live, she started offering free art activities. Now there are 100s of kids and their parents tuning in to see today’s activity. When this pandemic is over, she has an excellent chance to see a lot of new students signing up for her art classes.

Business owners, executives, even musical and stage artists are reading books online for kids to enjoy and listen. These are one way of connecting that will be long remembered after things return to normal. If you’re afraid that everyone will forget what they’ve learned, a photographer has found a way to help remember with pictures. She takes pictures of families on their front porch in the stay-at-home garb—a real reminder of real times.

Big companies are suffering too, and they are looking for any way they can keep their doors open now, and when life returns. Smart advertising and digital marketing that is promoting what they are doing to keep the virus at bay with positive can-do messages. Like KFC, for instance.

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KFC
KFC has loaded onto Instagram a social distancing campaign that promotes their chicken too. Reminding everyone that you order online for pick up or delivery, stressing the fact that they are practicing touchless service and using the latest in handwashing and sanitation policies.

Starbucks
Starbucks’ COVID-19 strategy for their marketing during this time was to use compassion and empathy and offered first responders and healthcare workers a free beverage. They went to Instagram with their thanks and this announcement, which is sure to get them more business after life returns from people that may not have frequented them before.

ALDI, Walmart, and other like stores
ALDI, Walmart, and other like stores have established certain hours each day for senior citizens and vulnerable customers to do their shopping. Kroger has taken their marketing ploy in another direction, by advertising how they are taking care of their employees by extending their guidelines for emergency leave and issuing bonuses for both full time and part-time employees. They didn’t forget about their customers, though. They have eliminated their curbside pickup fee of $5.00, so you don’t have to get out of your car during this uncertain time.

Wrapping Up

No doubt about it, the world is going through some challenging times, but that doesn’t mean your business can’t flourish and grow. Take a different and new approach. Don’t pull back on your marketing efforts. In these critical times, you need to be compassionate and empathetic, let your customer base know you’re in this with them to help them. Let GoMarketing work with you in finding the insight that will make this time a time for growth and memories. Don’t hesitate to contact our team of professionals at GoMarketing to answer any and all questions concerning your digital marketing strategy during and after Coronavirus: 805-413-7893!

The post 7 Digital Marketing Strategies During and After Coronavirus appeared first on GoMarketing.

You can stay open to conduct the following business:

• Delivery: You can take phone orders and deliver food to your customers. You can fulfill orders from Uber Eats, Door Dash and others as well.
• Pickup/Carryout: You can allow patrons to come into your restaurant, and pickup their phone orders.
• Drive -Through: If you are lucky to have a drive-through for your restaurant, that can stay open.

Adjust Staffing:

• You will be able to keep some of your staff on payroll to handle the above options for conducting your restaurant business. Some owners have laid off most of their staff but kept thirty percent or so to conduct business.
• Your situation will dictate how many people stay on staff. Or how many you switch to part-time.

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Driving Customers to Your Restaurants:

You can be all set to offer Deliver and Takeout, but if nobody knows you are open, what good is it? Do these things:

Marketing:

• Website: Update your Website home page to reflect that you are OPEN! Don’t make people guess. When they come to your site, it needs to be obvious you are aware of the COVID-19 situation and that you are still open!

Examples:
“YES! We are OPEN for Delivery and Takeout!”
“CALL NOW! to Place Your Takeout or Delivery Order!”
“Call 222-555-1234 to order Pickup or Delivery! Or fill out this form:

• More on Website: Consider adding a home page banner that explains what your restaurant is doing to comply with the COVID-19 restrictions and health measures you are taking. Brent’s Deli, on its website, added a message of precautionary steps they are taking in concerns about the spread of Coronavirus. We can provide you with a sample upon request.

NOTE: You will notice this Americans with Disabilities Act (ADA) Compliance icon on both the Brent’s Deli website and on this GoMarketing website to the far left.

This Icon opens an Accessibility Program so that those with hearing and vision issues can access your restaurant website and order online or call you. It is very important for ALL Restaurants to be ADA Compliant in 2020 and beyond.

Learn more about ADA Compliance

Advertising:

• Run very targeted Google Adwords and Facebook ads to let everyone know that customers can still get your great food and you are open to help them.
• Advertising can get you on the first page of Google and infront of people looking for an open restaurant.

Signs:

• Get a sign that say’s “We’re OPEN!” and put it in front of your restaurant.
• Paint a message on your storefront if appropriate.
• Have an employee hold a sign up on the main street to attract passersby to park their cars and order.

Need Help with the Website and online Advertising? We can do it all for you, and for less than you might think. Please call us at 805-413-7893 today! At GoMarketing, our team of professionals help you manage and implement successful small business marketing strategies that increase your revenue, so you can just focus on running and growing your business. Let us get this started for you! We are still open and ready to help.

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About GoMarketing

Based out of Thousand Oaks, California, GoMarketing uses the following mission statement to deliver digital marketing results to their clients: “Understand. Engage. Succeed. Grow.” Acting as digital marketing professionals within a wide range of industry sectors, the GoMarketing team specializes in many Services, including; SEO, content strategy, website design and development, and more. GoMarketing provides a full suite of marketing solutions that generate online leads and sales for businesses throughout the country. For more information about their custom marketing plans, contact GoMarketing directly at 805.413.7893 or visit GoMarketing.

About Richard Uzelac, CEO of GoMarketing

Founder of GoMarketing and RealtyTech Inc., Richard Uzelac is an Emmy award-winning graphics producer, former Director of Realtor.com, and sits on several boards of directors. Richard Uzelac’s GoMarketing works with Corporations and Small Businesses to generate exposure, sales and improve online reputation. Mr. Richard Uzelac is also available as a Technology Speaker, Seminar Provider and Business Consultant. For more information, contact Richard Uzelac at 805.413.7893.

The post Survival Guide for Restaurants During Corona Virus Closures! appeared first on GoMarketing.

Are you a small or medium-sized business looking for new, cost-effective marketing initiatives to add to your current strategies and campaigns? Believe it or not, you don’t always have to increase your marketing expenses to expand your reach or exposure. Sometimes you just have to think outside the box. For over 15 years, GoMarketing has remained committed to online growth and reputation for businesses across all industry sectors–from home services digital marketing to healthcare and real estate. As a full-service digital marketing and advertising agency, we offer campaigns and initiatives that any small business can benefit from, including:

• SEO
• Local Marketing
• Social Media
• Link Building
• Content Marketing
• Pay-Per-Click
• Facebook Ads
• Press Releases + Earned Media
• Video Marketing
• Web Design + Development
• E-Commerce
• Software + Apps

If you’re a small business, learn SEO and new approaches you can take to maintain and even increase your brand awareness onscreen and off screen!

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Gear Up With Guerilla Marketing

Guerilla marketing is a form of advertising and brand exposure that seeks to surprise your target audience(s). Instead of requiring a big budget, the success of a guerilla marketing campaign will depend on the amount of creativity, imagination and originality that goes into it. The more creative the ideas your marketing team can generate, the more your business will stand apart from other local competitors and even bigger corporate entities. Here are some guerilla marketing ideas you can try for yourself:

• Create eye-catching art with chalk outside your brick-and-mortar store.
• Hit the pavement and ask potential customers to use your product by means of an undercover agent or someone standing outside your store.
• Organize a flash mob to generate crowd attention and promote awareness of your brand.

Expand Your Offerings (And Sources Of Income)

During a lull or slower season for your small business, promoting the same old services isn’t going to cut it. This is not a matter of the medium (i.e. your website or social media); it’s a matter of the focus of your content. If this is the case for your local brand, you should consider diversifying your offerings and sources of income.

Get Social

According to the Pew Research Center Report of Social Media Usage, over two-thirds of American adults use social media now in 2019, which is ten times more than just ten years ago.
Depending on your industry and niche, your business should post and interact on the social media platforms your target audience(s) uses the most, including but not limited to:

• Facebook
• Twitter
• Instagram
• Pinterest
• Reddit
• LinkedIn
• Google Plus
• Snapchat.

Instead of creating an account on every single social media platform, we recommend choosing 1 – 3 to master and build your digital brand.

Bonus Tip: Social media platforms are also a great tool for researching trends when trying to appeal to new and existing target customers!

Consider Content Marketing

These days, people not only look for information on the internet but also products and services As a result, potential customers AND Google prioritize valuable content from businesses online. There are many ways to go about content marketing to increase your brand’s domain authority and exposure such as: blogs, videos, podcasts, infographics, and/or articles for third-party platforms. This last approach leverages your business as an expert while you benefit from the free web traffic.

Keep in mind that you don’t have to create all content in-house. Consider hiring freelance writers, graphic designers, local agencies, and/or personal assistants. You can also repurpose old content and give it a new spin to keep your business relevant.

Free Contests + Giveaways

It’s no secret that everyone loves free stuff. Be generous with your audience by setting up contests and giveaways that offer discounts or fun items. This opportunity helps your business in three ways: gaining goodwill, building brand awareness, and connecting with potential customers. Keep in mind that free giveaways don’t have to be costly. They can even incorporate valuable content as the reward (i.e. online ebooks, white papers, checklists, and etc.).

For physical gifts to give away, people tend to enjoy to small items such as balloons, smartphone wipes, key chains, fridge magnets, pens and notepads. Remember: you want to choose items that are easy to put your logo and branding on.

Partner Up With Local Businesses

If you’re a local business with a smaller marketing budget, it just makes sense to partner with other nearby businesses such as manufacturers, suppliers, vendors, and more. This is not only a win-win for both businesses by increasing exposure for each brand, it also adds proven credibility when another business recommends you. Some examples of savvy partnership ideas include:

• Exchange customer lists with a local business and offering commission for every sale they make on your behalf. Just make sure that you have verified permission from your customers to share their contact information!
• With direct mail, offer to share postage costs and include your flyer with the other businesses’ mail. If the other business has a physical retail space, ask to put your business cards in their customer waiting area–if applicable.
• Don’t be afraid to seek out partners within your existing customer base. You can jumpstart a referral rewards program where you reward your customers for referring friends, families, and acquaintances.

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Enhance Your Reputation With Earned Media

Ending up in the local news is another opportunity for free exposure and third-party validation. Here are some ideas for appealing to local news outlets and reporters looking for timely and relevant happenings that people want to read or hear about.

• Give back to the community in some way, and send out a press release a couple weeks before the event or donation to generate awareness. For example, some innovative hairdressers have offered free haircuts to the homeless in their locale.
• Sponsor an event by donating your products or services as giveaways or prizes–your business can even offer to host a contest or charitable event at your brick-and-mortar location.
• Nominate yourself for a business contest or award–even if you don’t win, you will gain exposure just for being a valid contender!

Smart + Savvy Email Campaigns

Emailing your customer base is a great way to stay in touch, send reminders, promote sales, and offer special coupons and savings. Be sure to leave a clipboard and pen out on your front desk to collect contact information at your physical location, and always remember to ask for emails on any online forms. Even though social media has become widespread for networking and sharing information, email still remains the most effective way to reach people online and maintain your customer base digitally.

Sending out the occasional newsletter or sale announcement keeps you fresh in people’s minds, making your products ever accessible. When customers receive a coupon delivered straight to their inbox, they’re likely to click through to the site and/or print the coupon for their next store visit. Plus, it doesn’t cost your business any physical resources or capital to send that email in the first place.

Bonus Tip: Create a unique, eye-catching email signature complete with a call-to-action (CTA) or click-through button to grab people’s attention. Your signature will show up on any email you send, even if you’re just sending an update, like announcing holiday hours or a reminder in regards to a new policy. Even if you’re not directly selling something in your email, that signature is a way to build brand visibility!

SEO For Success

As you probably know from your own experiences with Google, you’re more likely to click on (and buy from) the first few links on that first search engine results page (SERP). That’s why it’s important for your business to make it to the top search results and maintain a strong SEO strategy to keep that spot.

SEO stands for search engine optimization, and it is essential for any modern business’ successful digital marketing strategy. Good SEO tactics help increase your overall web traffic and visibility, which will translate to better lead generation and more sales. The first step in any SEO strategy involves researching the high-ranking keywords that your audience is searching for on platforms like Google, Yahoo, and Bing, and then incorporating them effectively into your web content and website (but avoid keyword stuffing). This approach allows search engine algorithms to prioritize your business’ URLs and content, slowly building your domain authority over time.

Whether your in-house marketing and/or executive team handles SEO strategy or you outsource it to an agency or consultant, it is a worthy long-term investment for your business that costs less than traditional advertising.

Boost Your Business With Google AdWords

Google is a great resource for small business owners. For any local business, we always recommend claiming your Google My Business Listing, so you can show up on the maps generated for searches made in your immediate area. In addition to gaining a verified listing with the largest search platform in the world, your business will also have access to Google Adwords via your business’ Google account. One of the biggest advantages of utilizing Google Adwords is that it allows businesses to set their own budget and pay as they go.

You’ve probably already seen Google Adwords in action–you just might not have realized it! Google advertisements include search result ads that rank #1 on a SERP, video and display ads (which typically appear in your sidebar and YouTube videos), and in-app ads (for mobile device users). If you use AdWords correctly, your business can increase visibility and awareness on desktops, laptops, and smartphones without overdoing it–or over-paying.

Additionally, Google AdWords offers its account users a library of resources that can help business owners and executives with choosing the best keywords visual layouts when just starting out. Once you’ve learned how to make the most effective ads for your business, Google AdWords will walk you through actually creating one and launching an official campaign!

Video Marketing

Second place to Google, YouTube is the next largest search platform in the U.S., making it a great way to reach new customers while maintaining your current audience and fan base. From how-to and product videos to behind-the-scenes footage, YouTube is a great tool for producing content that engages your audience.

Although a YouTube profile and account for any individual or business is free, you will want to create quality video content that is high-res and appealing to users ready to watch. As its own search platform, YouTube better promotes content that makes it easy for its algorithm to categorize, so your SEO strategy should incorporate YouTube’s guidelines for overall success with the fastest branch of digital marketing.

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Customer Review Management

Word-of-mouth advertising and social proof are alive and well in the Digital Age with online reviews and platforms dedicated to them such as Yelp. This corner of any business’ online presence is often neglected, but ensuring that your business has plenty of favorable reviews and ratings for others to see is a key tactic for any strong online presence.

That’s why we recommend that all small and local businesses claim their profile, add their location, upload pictures, and most importantly, respond to all reviews—both positive and negative. Remaining active on review sites will show any current and potential customers that you care deeply about customer service and that your business is proactive even when it makes mistakes.

Bonus Tip: Also, don’t be afraid to ask your customers to leave your reviews on Yelp or Facebook!

Trustworthy Is Key

These days, more people are using the internet to solve problems and find solutions. That’s why it’s important for your business to have the answers and share them via your website, online forums, or social media platforms. Not only does this build your own digital presence, it positions you as an expert that people can trust and turn to when they need it.

As part of your market research, try to figure out where exactly on the Web your customers like to ask questions and solve problems, which can be a Facebook group, Reddit, Quora, or an industry-specific online forum/community. A great way to subtly promote your business and increase your overall exposure and reach is to remain active on these platforms by answering specific questions and/or facilitating discussions.

Remember: Don’t spam online communities with heavy-handed business promotions. Providing valuable content is the way to establish and maintain trust among your digital audience(s). This way, they’ll remember to come to you with the next industry-specific question or dilemma they face!

Do you have any additional questions about how to better market or advertise your local business on a budget? Talk to our savvy marketing managers today about cost-effective digital marketing solutions that can help grow your business! Call GoMarketing at 805.413.7893.

The post The Guide To Marketing Your Small Business On A Budget appeared first on GoMarketing.

As your Southern California digital marketing and advertising experts, the GoMarketing team has worked with small and medium-sized businesses all over Ventura and Los Angeles County. One of the challenges many local businesses face today is remaining relevant via digital content and online presence. A couple of the most common questions our marketing managers receive from our clients include:

• In what ways can I truly make the most of my business’ slower season?
• How do I keep growing my business during lulls and slower markets?

More often than not, smaller businesses will want to pause their digital marketing services when cutting their expenses during a slower season. However, this short-term solution can do more harm than good for your SEO and overall online presence in the long run.

Rather than neglecting your digital marketing efforts, we have some savvy suggestions for your business, so you can keep growing amidst lulls and slower traffic. Read on to learn how to bolster your business all year round!

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Marketing For More Business Tomorrow

When your local business hits a wall during slower months and seasons, it may seem like SEO and web traffic aren’t reaping the returns you hoped it would. However, online exposure is critical for smaller brands such as yourself. When business plateaus, it’s time to double your efforts onscreen and off screen. Here’s how you can continue to boost your brand throughout the year–straight from the digital marketing experts at GoMarketing!

Expand Your Offerings (And Sources Of Income)

During a lull or slower season for your small business, promoting the same old services isn’t going to cut it. This is not a matter of the medium (i.e. your website or social media); it’s a matter of the focus of your content. If this is the case for your local brand, you should consider diversifying your offerings and sources of income.

Remember:

Cutting expenses too drastically during slower months may inhibit your business’ growth and ability to prepare for your busier and busiest seasons. Instead of simply reducing expenses, try thinking of new ideas to earn more income.

Allow your small business to expand even during the off-season with some new offering and earning opportunities such as these:

• Construction companies can add insulation to homes during the winter season.
• Accountants can help other businesses with their payroll or bookkeeping during their busier seasons.
• Retailers can sell beach-themed products or merch in preparation for summer.
• HVAC companies can offer preventative maintenance and preparation during the autumn and spring for months with more extreme temperatures.
• Property management companies can offer additional resources or merch at slower moving periods for rental markets such as autumn and winter.

Keep in mind that your business ought to test out newer services and offerings, so you can streamline the additional labor and resources these earning opportunities can require. While you should definitely generate new ideas for promoting your business and increasing your income during lulls, avoid overextending you and your staff when it comes to new products and services and untapped markets.

Work Smarter, Not Harder

When your small business encounters a lull, it is also a slower season for your local competitors. Reaching potential leads and customers while your competition is quiet can give your business an advantage that pays off during peak season. Even during slower months, don’t be afraid to start a conversation with your target audience on digital platforms. Consider the following campaigns that will sustain interest in your brand all year round:

• Exclusive pricing for social media followers and/or email contacts
• Sneak peeks at products, services, and/or promotions before your busy season
• Loyalty and rewards programs that will boost your cash flow for the rest of the year

Research Trends

After your peak season(s) is a great time and opportunity for your team to conduct market research that will prepare you for the upcoming year. These days, social media is an invaluable tool for remaining relevant when it comes to new trends and cultural shifts. From new devices and gadgets to the latest and greatest in entertainment, online channels are a resource for your business to stay aware and fresh.

Depending on the social media platforms your business is signed up with, here is a small guide for accessing more information about content, products, and services that are in high-demand through these public forums!

Twitter

Upon logging into Twitter, you’ll see a sidebar to the left labeled “Trends for You,” which is a curated channel for trending products and what people are talking about the most. For further research, simply type in different subjects related to your particular industry or niche such as “property management” or “A/C maintenance”, and you’ll be able to see what others are saying about these topics on Twitter.

Facebook

Undoubtedly the most popular social media platform, Facebook also includes a trending section accessible from the right sidebar of your dashboard. Due to this platform’s prevalence and focus on connecting people (rather than ideas), your business will be able to find popular pages or groups that will help your business better reach and appeal to target markets.

Pinterest

Relevant as ever, many people use their Pinterest profiles as a visual inspiration board to save products, services, and ideas that they love for themselves and friends. To use this channel as a research tool, just type in something that describes your brand offering to see what people are “pinning” and saving to their own profiled to get an idea about what is popular in your niche.

When in doubt, don’t be afraid to ask your audience about what type of content they want to see or what product/services are their most favorite. You can do this in the form of surveys or polls on Facebook or Instagram!

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Keep Your Home Services Businesses Operating All Year

Even in Southern California, business tends to slow down for home service enterprises during the colder months of autumn and winter. Give your small business a competitive edge by tapping into service offerings that accommodate wintertime demands. You might be surprised by how many cold(er) season services naturally coincide with your main offering(s).

If you’re a local home service company looking to stay relevant throughout autumn and winter, try the following ideas to increase exposure–and profits!

• Holiday Light Installation
• Building Interior Rehabilitation
• Home Energy Audits
• Adding Extra Insulation
• Additional Services That Help Reduce Utility Bills

Get Strategic About Your Digital Marketing

Rather than canceling or pausing your digital marketing efforts during a business slump, try spending more time on your strategy so that it is optimized for converting your ideal customer. This will increase the probability and occurrence of new and returning customers spending more on additional services, retaining them for future solutions, and generating positive reviews and referrals. In addition to implementing a rewards or loyalty program, consider highlighting products/services that are natural upsells.

Make Time For Trade Shows + Conferences

Let’s face it: during a slower month or season, you and your staff will have a bit more time on your hands. Consider further investing this free time into your business in the form of trade shows, which are wonderful opportunities for networking and referrals. Keep in mind that fellow exhibitors can serve as valuable inspiration for ideas and/or solutions that can help cut costs or make your business run more efficiently, leading to long-term cash flow improvements that reduce seasonal impact and fluctuations in the long run.

Set-Up Events And/Or Teach Seminars

Whether your business is product or service-based, your staff has valuable knowledge and first-hand experience that can help potential customers and position your brand as an industry expert. Engage your audience during slower months by providing answers to their burning questions via local classes or seminars. Keep in mind that setting up a teaching event can not only attract more exposure and work, it can also be an opportunity for revenue and profit.

If you’re a small business with a particular industry niche, consider the following ideas for increasing knowledge and brand awareness:

• Speaking at a local community college
• Holding classes for industry newcomers
• Creating events that educate consumers
• Facilitating classes for DIY (Do-It-Yourself) projects
• Hosting events for fellow industry professionals
• Throwing open houses or mixers for consumers, brokers or agents

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Join A Professional Group + Association

The benefits of reciprocity and fellowship that association memberships and partnerships offer can be invaluable in helping you gain new customers and spread brand awareness–not to mention enhancing your business’ reputation. Consider joining up with your city’s Chamber of Commerce and/or attending meetings or conferences held by national/regional industry groups for further networking opportunities!

Additional Off-Season Ideas

Need some smaller scale seasonal marketing ideas on-the-go? Here are some quick ideas for your business to try when it encounters a slow period or lull!

• Off-Season Specials
• Flash Sales
• One-Day Sales
• Limited Time Offers
• Upsells
• Rewards
• Loyalty Packages
• Early Bird Specials + Discounts
• Special Contests + Giveaways
• Referral + Rewards Programs
• Discount Coupons
• Gift Card Rewards
• Grow Online Reviews + Testimonials
• Special Events For Loyal Customers
• Sneak Previews
• Expand Geo-Target Markets
• Consumer To Corporate
• Partner Up With Local Businesses
• Low Or No-Cost Marketing
• Email Newsletters + Marketing

Do you have any additional questions about how to market your small business during slow months and seasons? Contact GoMarketing today with any inquiries or to learn more about our digital marketing and advertising solutions! Call us at 805.413.7893.

The post How To Market Your Small Business During Slower Seasons appeared first on GoMarketing.