Why Digital Marketing is Critical for Home Services in 2025

Customers increasingly rely on the internet to find reliable home service providers, having a strong digital presence is no longer optional. Modern customers expect convenience and transparency when selecting a service provider, making it vital to stand out in crowded search results.

A home services marketing agency specializes in tailoring strategies to reach your target audience effectively. By understanding your unique market needs, they can help you navigate the rapidly changing digital landscape and establish a competitive edge.

SEO: The Cornerstone of Digital Marketing for Home Services

Search Engine Optimization (SEO) remains the foundation of successful digital marketing strategies. With most customers beginning their search for home services online, ranking high on search engines is essential.

Local SEO plays a crucial role here, ensuring that your business appears in search results for users in your area. Working with recommended SEO services or the best SEO providers can help optimize your website, improve local search rankings, and attract high-quality leads.

For example, including targeted keywords like “plumbing services near me” or “HVAC repair in [city]” in your content can increase your chances of being found by potential clients. It’s clear why SEO is important for home service businesses: it brings visibility, credibility, and measurable results.

Social Media Marketing: Building Trust and Engagement

In 2025, social media continues to play a pivotal role in digital marketing. Platforms like Instagram, Facebook, and TikTok provide unique opportunities to engage with your audience directly.
By leveraging social media marketing services, home service businesses can showcase their expertise through content such as before-and-after photos, customer testimonials, and maintenance tips. These platforms also allow for real-time communication, helping build trust and lasting relationships with your audience.

The Role of SEO and Marketing Companies in Enhancing ROI

For home service businesses aiming to maximize their marketing ROI, working with a professional marketing SEO company is a game-changer. These companies integrate SEO with broader digital marketing services, ensuring your website and campaigns work seamlessly together.

A great seo and marketing company focuses on delivering results through a combination of keyword optimization, content marketing, and data analytics. This holistic approach not only boosts your search rankings but also improves customer retention and engagement.

Emerging Trends in Digital Marketing for Home Services

1. AI-Driven Personalization

Have you noticed how Netflix always seems to know what you want to watch next? That’s AI-driven personalization in action. Now imagine applying that same concept to your home service business.

AI tools can help you:

• Send personalized email offers, like a discount on HVAC maintenance right before summer hits.
• Create customized landing pages for customers based on their location or the services they’ve searched for.
• Use chatbots to answer FAQs, schedule appointments, and even recommend services—all tailored to what each customer needs.

The goal? Make every interaction feel like it’s just for them, which builds trust and keeps your customers coming back.

2. Voice Search Optimization

“Hey Google, who’s the best plumber near me?” With smart speakers and voice assistants becoming household staples, voice search is changing the way people look for services.

Here’s how you can optimize for voice search:

• Think conversational: Use keywords that mimic how people speak, like “best landscaping service in [city].”
• Keep your business info up to date on platforms like Google My Business.
• Answer common questions on your website, like “How often should I clean my gutters?”

Voice search is all about making it easy for people to find you when they’re on the go or multitasking.

Also Read: Top 10 Digital Marketing and SEO Actions to Take for Home Services Companies

3. Video Marketing: Short, Sweet, and Powerful

If a picture is worth a thousand words, a video is worth a million. Short, engaging videos are taking over as one of the best ways to market your services.

Here are some ideas:

• Show off your work with before-and-after shots. A stunning patio transformation or a sparkling clean roof speaks volumes.
• Share quick maintenance tips or DIY tricks to position yourself as the expert.
• Use customer testimonials to build credibility and trust.

Platforms like YouTube, Instagram Reels, and TikTok make it easy to get your videos in front of the right audience.

4. Data-Driven Insights

Ever wish you had a crystal ball to figure out what’s working and what’s not? Data-driven marketing is the next best thing.

Analytics tools let you:

• Track which marketing efforts are bringing in the most leads.
• Understand your audience’s behavior—like which pages they visit or what services they’re most interested in.
• Make smarter decisions about where to spend your marketing budget.

By using data to guide your strategy, you can stop guessing and start growing.

5. Email Marketing: Still Going Strong

Email marketing might seem old school, but it’s still one of the most effective ways to stay connected with your customers. The trick? Make it personal and useful.

Here’s how to make your emails stand out:

• Automate follow-up emails after a job is done, thanking customers and offering discounts on future services.
• Send seasonal reminders, like gutter cleaning before the rainy season or AC tune-ups before summer.
• Create segmented lists based on customer needs, so you’re always sending the right message to the right people.

A well-timed email can be just the nudge someone needs to book your services.

6. Social Media Trends: Engage, Don’t Just Post

Social media is about more than just pretty pictures—it’s your chance to connect with customers in a real, relatable way.

Here’s what’s trending in 2025:

• Stories and Reels: Share quick videos of your team at work or answer common questions in bite-sized clips.
• Shoppable Posts: Platforms like Instagram and Facebook let customers book services directly through your posts.
• Community Engagement: Join local Facebook groups or platforms like Nextdoor to connect with people in your service area.

The secret to social media success? Be authentic and show the human side of your business.

7. Interactive Content: Get Them Involved

People love feeling like part of the process. That’s where interactive content comes in.

Here’s how you can use it:

• Create a quiz, like “Do You Need a Roof Repair?” to engage potential customers.
• Add a cost calculator to your site so users can estimate the price of a service.
• Run polls or surveys to get feedback and keep your audience engaged.

Interactive content isn’t just fun—it’s a great way to qualify leads and keep people coming back to your site.

8. Advanced Retargeting Campaigns

Ever browsed a website, then started seeing ads for it everywhere? That’s retargeting, and it’s becoming smarter in 2025.

Here’s how it works:

• Show ads for specific services a customer viewed but didn’t book.
• Use dynamic ads that highlight promotions or seasonal services.
• Stay consistent across platforms like Google, Facebook, and Instagram.

Retargeting keeps your business top of mind, so when customers are ready to book, you’re their first choice.

Also Read: Why Digital Marketing Trends Are Essential for Your Business

Choosing the Right Digital Marketing Company for 2025

Navigating these trends requires expertise and strategic planning. This is where a home services marketing agency becomes invaluable. They specialize in understanding your business goals and translating them into actionable strategies.

When selecting an agency, look for one that offers:

• Proven expertise in SEO and social media marketing.
• Transparent reporting and measurable results.
• A comprehensive understanding of the home services industry.

Working with the best SEO providers ensures you’re not just keeping up but excelling in the digital age.

Why Choose GoMarketing for Your Home Service Business?

At GoMarketing, we specialize in helping home service businesses thrive in the digital age. With over a decade of experience in SEO, social media marketing, and comprehensive digital strategies, we understand the unique challenges and opportunities your business faces. Here’s why GoMarketing is the right partner for your success:

• Expertise in Home Services Marketing: Our team has in-depth knowledge of the home services industry, allowing us to create targeted campaigns that deliver real results.
• Customized Digital Strategies: We don’t believe in one-size-fits-all solutions. Instead, we tailor our services to meet your specific business goals and audience needs.
• Full-Service Digital Marketing: From recommended SEO services to social media marketing services, we provide all the tools you need to build a strong online presence.
• Proven Track Record: Our clients have seen measurable growth in traffic, leads, and revenue through our best search engine optimization service and marketing expertise.
• Transparent Communication: We prioritize keeping you informed with regular updates, reports, and actionable insights.

Conclusion

The digital marketing for home service businesses in 2025 is filled with opportunities to connect with customers and grow your business. From leveraging recommended SEO services to utilizing social media marketing services, the right strategies can transform your online presence.

Ready to take your home service business to the next level? Contact GoMarketing today at 805-413-7893 or email us at info@GOMarketing.com for a free proposal. Let us help you embrace the future of digital marketing and unlock your business’s full potential!

The post Transform Your Home Services with 2025 Digital Marketing Trends appeared first on GoMarketing.

In this guide, we’ll cover the essential steps you need to take to improve your site’s ranking and visibility. By following a structured approach, you’ll be better equipped to navigate the complexities of SEO and achieve success online.

Step #1
Conduct Thorough Keyword Research

Keyword research is important for any successful SEO strategy. It involves a detailed process of identifying and analyzing the search terms and phrases that potential visitors use when looking for information, products, or services related to your website.

Understanding these search terms allows you to craft your website content to match your audience’s needs and preferences, enhancing your chances of ranking higher in search engine results.

» Importance of Keyword Research

Effective keyword research helps you know what your audience is searching for and ensures that your website content is aligned with those queries. By identifying the appropriate keywords, you can attract relevant traffic to your site, improve engagement, and ultimately drive conversions.

» Tools for Keyword Research

Managing local SEO for multiple locations comes with its own set of difficulties, including maintaining consistency across listings, creating location-specific content, and handling reviews. These challenges can be mitigated with a well-structured approach and the right tools.

• Google Keyword Planner: This is a free Keyword Planner tool that helps you find new keywords, showing search volume, competition, and trends. It’s applicable for both Google Ads and organic search.
• Ahrefs: Offers detailed keyword research with difficulty scores, search volume, and click-through rates. Its extensive database and advanced filters help identify high-potential keywords and evaluate competition.
• SEMrush: Provides a comprehensive keyword research toolkit, including difficulty analysis, search volume trends, and competitive insights. It also reveals keywords your competitors are targeting, highlighting opportunities and gaps in your strategy.

» Choosing Relevant Keywords

• Search Volume and Competition: Target keywords with high search volume and manageable competition. High volume shows popularity, while low competition indicates easier ranking. Use tools to find keywords with substantial volume but low competition.
• Relevance to Your Niche: Choose keywords that align closely with your website’s content, products, or services. For example, a digital marketing blog might target terms like “SEO strategies” or “content marketing tips.”
• Long-Tail Keywords: Use longer, more specific phrases with lower competition and higher intent. For example, “best SEO tools for small businesses” is more targeted than “SEO tools.”
• User Intent: Identify the intent behind keywords—informational (seeking knowledge), navigational (specific site), or transactional (purchase intent). Craft your website content to complement the intent of your targeted keywords.

» Can I Rank a Website Without SEO?

While it’s technically possible to rank a website without traditional SEO practices, it’s doubtful that you’ll achieve high rankings or significant traffic without them. SEO helps search engines comprehend your site and ensures that your content is relatable to users’ search queries. Without SEO, your website may struggle to appear in search results, limiting your visibility and potential audience.

Step #2
Optimize Your Website’s On-Page SEO

On-page SEO involves optimizing various elements on your site to enhance search engine ranking and user experience. By focusing on these key areas, you can help search engines determine and index your content more effectively.

» Title Tags and Meta Descriptions

Both title tags and meta descriptions are vital for both search engines and users. Create unique, compelling titles that incorporate relevant keywords to make your pages more discoverable. The meta description should provide a short but brief summary of the page’s content and include primary keywords, as they appear in search results and can influence click-through rates.

» Headers and Subheaders (H1, H2, H3)

Headers classify your content and make it easier for search engines and audiences to recognize the structure of your page. Use H1 tags for your title, and H2 and H3 tags for subheadings and sub-subheadings. Include relevant keywords into these headers to highlight the key topics of your content and improve keyword relevance.

» URL Structure

A clean and descriptive URL structure helps search engines and users explore your site more effectively. Use short, meaningful URLs that include relevant keywords and avoid unnecessary parameters or complex structures.

For example, a URL like www.example.com/digital-marketing-tips is more user-friendly and SEO-friendly than www.example.com/page123.

» Internal Linking

Internal links bridge different web pages on your site, helping users find related content and improving overall navigation. They also help distribute page authority throughout your site. Link to other relevant pages within your web content using descriptive anchor text, which can boost the visibility of other pages and improve your site’s overall SEO.

» Image Alt Text

Alt text (alternative text) provides an interpretation of the images on your website, which helps search engines determine the content of the photos. Use descriptive and keyword-rich alt text for each image to improve visibility in image search results and enhance accessibility for users.

As an example, instead of “image1.jpg,” use “digital-marketing-strategy-infographic.”

Step #3
Create High-Quality, Engaging Content

When it comes to SEO, your content is highly vital. Crafting high-quality, engaging content is essential for attracting visitors, retaining their interest, and improving your search engine rankings.

Here’s how to ensure your content stands out:

» Content Quality

High-quality content is valuable, relevant, and well-crafted. Aim to provide in-depth information that addresses your audience’s questions and needs. This means creating content that is not only informative but also insightful and actionable. Avoid thin or superficial content and instead focus on delivering comprehensive answers, useful tips, and unique perspectives that differentiate your content from the competition.

» Types of Content

Diversify your content offerings to engage different segments of your audience. Consider incorporating various formats such as:

• Blog Posts: Regularly updated blog posts can drive traffic, build authority, and address trending topics or common questions in your industry.
• Articles: In-depth articles provide detailed analysis and expert insights, which can position you as a thought leader and attract a more targeted audience.
• Infographics: Visual representations of data or concepts can simplify complex information and increase shareability.
• Videos: Engaging videos can capture attention quickly and provide dynamic, visual explanations or demonstrations of your products or services.
• Case Studies: Real-life success stories and examples can showcase your knowledge and the effectiveness of your solutions.

Step #4
Build a Strong Backlink Profile

Backlinks, or inbound links, are crucial for enhancing your website’s authority. These links from other reputable sites signal to search engines that your website content is informative and trustworthy. Here’s how to effectively build a robust backlink profile:

Also Read: How High-Quality Backlinks Play a Role in SEO Success

» Acquiring Backlinks

To establish a strong backlink profile, focus on strategies that involve earning high-quality links from authoritative sources:

• Guest Blogging: Write and contribute articles to reputable blogs and websites in your industry. In return, you can incorporate a link back to your site within the content, which can drive traffic and enhance your site’s credibility.
• Influencer Outreach: Partner with influencers or industry leaders who can link to your website. Their endorsement can not only provide valuable backlinks but also increase your site’s visibility and credibility.
• Content Promotion: Create valuable, shareable content that naturally attracts links. Infographics, comprehensive guides, and original research can attract attention from other sites wanting to reference or share your content.
• Broken Link Building: Find broken links on other websites and suggest your own content as a replacement. This approach can help you earn backlinks while assisting site owners in fixing their broken links.

» Avoid Black-Hat Tactics

To ensure your backlink-building efforts are effective and sustainable, avoid unethical practices that can lead to penalties:

• Buying Links: Purchasing backlinks from low-quality or dubious sources can lead to search engine penalties. Focus on earning links through genuine and legitimate methods.
• Link Farms are networks of sites designed solely to create backlinks. Links from such sources are typically low-quality and can harm your site’s reputation and ranking.
• Spammy Techniques: Avoid tactics like excessive link exchanges or using automated tools to generate backlinks. These methods can be flagged by search engines and may negatively impact your SEO.

Step #5
Ensure Your Website is Mobile-Friendly

With mobile device usage continuing to rise, having a mobile-friendly website is important for providing a consistent user experience and improving your search engine rankings. Here’s how to ensure your site meets mobile optimization standards:

» Mobile Optimization

Test how well your site operates on mobile devices by using tools such as Google’s Mobile-Friendly Test. This tool evaluates whether your site is easy to use on mobile devices, checking for issues like text readability, touch element spacing, and viewport configuration. Address any identified problems to enhance usability and ensure your site meets mobile standards.

» Responsive Design

Create a responsive website design to make sure your site modifies to different screen sizes and devices. A responsive design adjusts the layout, images, and content to fit different screen widths, providing an optimal viewing experience on smartphones, tablets, and desktops. Critical practices for responsive design include:

• Fluid Grid Layouts: Use flexible grid-based layouts that scale seamlessly across different devices.
• Flexible Images: Ensure images resize appropriately without causing layout issues on smaller screens.
• Media Queries: Employ CSS media queries to apply different techniques based on device characteristics, such as screen size and orientation.

Step #6
Improve Website Loading Speed

Your website loading speed is a vital factor that impacts both SEO and user experience. A slow-loading site can lead to an increase in bounce rates, lower user engagement, and diminished search engine rankings. Here’s how to ensure your website loads quickly and efficiently:

» Testing Speed

Begin by evaluating your website’s loading speed using performance analysis tools.

• Google PageSpeed Insights: This tool provides detailed insights into your site’s performance on both mobile and desktop devices. It highlights areas for improvement and offers recommendations to enhance speed.
• GTmetrix: GTmetrix evaluates your site’s performance and generates a comprehensive report with recommendations. It assesses various aspects of loading speed and provides a visual breakdown of performance metrics.

» Improving Speed

Implement several strategies to enhance your site’s loading time:

• Optimize Images: Large image files can significantly slow down your site. Compress and resize images to lessen their file size without sacrificing quality. Use formats like WebP or JPEG 2000 for better compression.
• Leverage Browser Caching: Configure browser caching to store static files (like images, CSS, and JavaScript) locally on users’ devices. This decreases the need for repeated downloads on subsequent visits, speeding up page load times.
• Minimize Server Response Times: Optimize your server’s performance by choosing a trusted hosting provider and using techniques like content delivery networks (CDNs) to distribute your content closer to users. Regularly track server response times and address any issues that may cause delays.
• Minify and Combine Files: Reduce the size of your CSS, JavaScript, and HTML files by deleting unnecessary characters and merging multiple files into a single file. This minimizes the number of HTTP requests and speeds up loading times.
• Enable Compression: Using Gzip or Brotli compression to reduce the size of your files as they are sent from the server to the browser can significantly cut down on load times, especially for text-based files.

Step #7
Set Up Google Analytics and Search Console

Tracking and analyzing your website’s performance is crucial for maintaining and improving SEO success. Setting up and effectively utilizing Google Analytics and Google Search Console will provide details on how your website is performing and help you make data-driven decisions.

» Setup

• Google Analytics: Create a Google Analytics account and integrate it with your website by adding the provided tracking code to your site’s pages. This tool tracks user interactions, including page views, session duration, and conversion rates, allowing you to understand how visitors engage with your content.
• Google Search Console: Sign up for Google Search Console and verify ownership of your website. This tool helps monitor and manage your site’s presence in Google search results. Once verified, you can submit sitemaps, track indexing status, and receive alerts about possible issues affecting your site’s performance.

» Key Metrics

• Traffic Sources: Identify where your visitors come from—organic search, direct traffic, social media, or referrals. This helps you identify which pages are most effective and where to concentrate your marketing efforts.
• Bounce Rate: Monitor the visit percentage of users who leave after viewing only one page. A high bounce rate may suggest issues with content relevance, user experience, or page speed, guiding necessary improvements.
• Keyword Performance: Track how well your targeted keywords are driving traffic and ranking. Google Search Console shows which queries bring visitors to your site, helping refine your SEO strategy.
• User Behavior: Use Google Analytics to analyze which pages are most visited, how long users stay, and their navigation paths. This information helps identify popular content and areas for improvement.

Step #8
Implement a Strong Social Media Strategy

Social media is important for increasing traffic to your website and enhancing your SEO efforts. To leverage it effectively, develop a comprehensive strategy that includes consistent posting, active engagement with followers, and seamless integration with your website.

Use social media to showcase your content and attract visitors, thereby boosting your SEO by increasing traffic and visibility.

Step #9
Ensure Technical SEO is Up to Date

Technical SEO focuses on optimizing your site’s backend to enhance its crawlability and indexability. Key aspects to address include:

• XML Sitemaps: Ensure your sitemaps are updated and submitted to search engines for better indexing.
• Robots.txt Files: Configure these files to guide search engine crawlers on which pages to access or avoid.
• Site Hierarchy: Maintain a clear, logical site structure to facilitate easy navigation and indexing.

Use tools like Screaming Frog and Sitebulb to identify and fix technical SEO issues, ensuring your site is fully optimized for search engines.

Step #10
Monitor and Adjust Your SEO Strategy Regularly

Your website SEO strategy requires regular monitoring and adjustments to sustain and improve your rankings. Utilize tools like Google Analytics and SEMrush to track your website’s performance and pinpoint areas for improvement. Based on the data, make informed adjustments to your strategy, adapting to performance trends and evolving search engine algorithms to keep your site optimized and competitive.

Is it Hard to Rank a New Website?

Ranking a new website can be challenging due to several factors, including competition, the age of the domain, and the depth of existing content. New sites often need more authority and backlinks of established competitors, making it harder to rank initially. However, with a strategic approach to SEO, including thorough keyword research, quality content creation, and effective backlink building, you can gradually improve your site’s ranking.

Also Read: Boost Your Business with Local SEO Strategies to Attract More Customers

How Can I Rank My Website Fast?

While there’s no guaranteed way to achieve rapid results, you can speed up the process by focusing on several key areas:

• On-Page Optimization: Ensure your site is well-optimized with relevant keywords, quality content, and a user-friendly design.
• High-Quality Backlinks: Build backlinks from reputable sources to boost your site’s authority and visibility.
• Content Marketing: Create and promote high-quality content to attract visitors and encourage sharing.
• Technical SEO: Address any technical issues and optimize your site’s performance.
• Local SEO: If applicable, focus on local SEO strategies to improve visibility in your area.

The Takeaway

Ranking a newly launched website requires a comprehensive approach to SEO. By following these ten steps, from conducting keyword research to monitoring and adjusting your strategy, you’ll be well on your way to achieving better search engine rankings and driving more traffic to your site. For a successful SEO campaign, it’s essential to implement SEO best practices and continuously refine your approach.

Don’t wait to improve your website’s ranking! Contact GoMarketing for a free proposal and see how we can help your website rank higher and excel. Call us at 805-413-7893 or email info@GOMarketing.com. We’re here to support your journey to SEO success!

The post 10 Steps You Should Take to Rank a Newly Launched Website appeared first on GoMarketing.

Local SEO (Search Engine Optimization) is the practice of optimizing your online visibility to attract more business from relevant local searches. For businesses with multiple locations, a well-developed local SEO strategy is crucial. It helps ensure each location is visible to potential customers in its specific area, enhancing overall visibility and driving targeted traffic.

This article will explore proven methods for managing local SEO across multiple locations. By implementing these proven strategies, you can boost your local search engine optimization, attract more local customers, and improve your overall online presence.

Local SEO is essential for businesses with various locations because it helps each branch stand out in local search results. Optimizing local SEO ensures that each location appears in relevant search queries, improving your chances of attracting local customers and increasing foot traffic.

Challenges

Managing local SEO for multiple locations comes with its own set of difficulties, including maintaining consistency across listings, creating location-specific content, and handling reviews. These challenges can be mitigated with a well-structured approach and the right tools.

2. Optimizing Your Google My Business (GMB) Listings

Creating and Claiming Listings

To start, claim and create a Google My Business (GMB) listing for each location. Here’s a step-by-step guide:

• High-Quality Content – Valuable content attracts and engages visitors. It should address user queries and stay current with trends. Regularly update content and use relevant keywords naturally to improve search relevance.
• Effective Keyword Usage – Keywords connect your content with what users are searching for. You can use SEO tools like Google Keyword Planner to find and strategically place high-value keywords.
• Quality Backlinks- Backlinks from reputable sites enhance your site’s authority and ranking. Build relationships with industry sites for guest posts and link-building opportunities.

Boosting Organic Traffic:

• Sign in to Google My Business.
• Click “Manage now” and type in your business name.
• Select “Add your business” if it doesn’t already exist.
• Follow the prompts to enter the business information for each location.
• Verify your listing via the verification method provided by Google (e.g., mail, phone).

Consistent NAP Information

Consistency is key. Ensure that the Name, Address, and Phone number (NAP) for each location are accurate and consistent across all online platforms. This consistency helps Google understand your business’s location and improves local search rankings.

Category Selection

Choose the most relevant categories for each location based on the services or products offered. Accurate category selection helps Google categorize your business correctly and match it with relevant search queries.

Managing Reviews

Respond to reviews for each location promptly and professionally. Engaging with customers through reviews helps build trust and can improve your local SEO performance. Encourage pleased customers to leave positive reviews and address any negative feedback constructively.

3. Local Keyword Research and Targeting

Keyword Research Tools

Utilize keyword research tools like Moz, Google Keyword Planner, SEMrush, or Ahrefs to find local keywords relevant to each location. Focus on phrases that include location-specific terms, such as “plumber in [city]” or “coffee shop near [neighborhood].”

Creating Location-Specific Content

Incorporate these local keywords into your content strategy. Create location-specific pages on your website, write blog posts about local events or news, and use local keywords in your page titles, subtopic headings, and meta descriptions.

On-Page Optimization

Optimize each page for local SEO by including local keywords in page titles, meta descriptions, headers, and throughout the content. This helps search engines determine the visibility of your pages to local searches.

4. Building Local Citations and Listings

What Are Local Citations?

Local citations are online references that include your business’s Name, Address, and Phone number (NAP). They help search engines confirm your business’s existence and credibility. Consistent citations can improve local search rankings.

Citation Building Strategies

Build citations on local business directories, industry-specific sites, and relevant online platforms. Ensure that your NAP information is consistent across all citations to avoid confusion and potential penalties from search engines.

Monitoring and Updating Citations

Use tools like Moz Local or Yext to monitor and update your citations. Regularly check for accuracy and update any changes to your business information to maintain consistency and improve local SEO.

5. Localized Content Strategy

Creating Location-Specific Pages

Create tailored pages for each location on your website. Optimize these pages with local keywords, unique content about each location, and relevant images to enhance local relevance and improve search visibility.

Blogging and Local News

Leverage your blog to post about local events, news, and stories. This not only helps with local SEO but also engages your audience and establishes your business as a local authority.

Local Events and Promotions

Promote local events and special offers on your website and social media channels. Highlighting community involvement and exclusive deals can drive local traffic and improve your local SEO.

6. Managing Location-Based Schema Markup

What is Schema Markup?

Schema markup is a type of code added to your site to help search engines understand the context of your content. For local SEO, it can enhance the visibility of your business information in search results.

Implementing Schema Markup

Add location-specific schema markup to your website using tools like Google’s Structured Data Markup Helper. Ensure each location’s page includes the appropriate local business schema to improve local search visibility.

Testing and Validation

Utilize Google’s Structured Data Testing Tool to test and validate your schema markup. This helps ensure that search engines correctly interpret your business information.

7. Leveraging Local Link Building

Importance of Local Backlinks

Local backlinks from reputable local businesses, organizations, and media can enhance your local SEO. They signal to search engines that your business is an integral part of the local community.

Strategies for Earning Local Backlinks

Engage with local businesses, sponsor community events, and contribute to local publications to earn valuable backlinks. Building relationships with local social media influencers and organizations can also lead to quality backlinks.

Monitoring Backlinks

Track your backlink profile using tools like Ahrefs or SEMrush. Regularly review and analyze your backlinks to ensure they are high-quality and relevant to your local SEO efforts.

8. Using Social Media for Local SEO

Local Social Media Strategies

Utilizing Social media strategies can also help promote your local locations through platforms like Facebook, Instagram, and Twitter. Share location-specific content and engage with your local audience to enhance your local SEO.

Engagement and Interaction

Interact with your local followers by responding to comments, messages, and reviews. Engaging with your audience helps create a strong local presence and improves your local SEO.

Local Social Media Ads

Utilize targeted ads to reach your target audience and potential customers in specific locations. Local social media ads can boost visibility and drive traffic to your physical locations or website.

9. Tracking and Analyzing Local SEO Performance

Key Metrics to Track

Monitor key performance indicators (KPIs) such as local search rankings, website traffic, click-through rates, and conversions. Tracking these metrics helps you identify the effectiveness of your local SEO efforts.

Tools for Analysis

Use tools like Google Analytics, Google Search Console, and local SEO tracking tools to analyze your performance. These tools provide insights into how well your local SEO strategy is working and where improvements are needed.

Adjusting Strategies

Based on performance data, adjust your local SEO strategies to address any issues or capitalize on opportunities. Regularly updating and refining your approach ensures continued success in managing local SEO for multiple locations.

Conclusion

In summary, optimizing local SEO for multiple locations involves a combination of accurate GMB listings, local keyword targeting, citation building, localized content, schema markup, local backlinks, social media engagement, and performance tracking. Implementing these strategies can significantly enhance your local search visibility and drive more traffic to your locations.

Don’t wait to improve your local SEO! Get in touch with GoMarketing for a free proposal and discover how we can help you excel with your business. Call 805-413-7893 or email us at info@GOMarketing.com. We’re here to help you achieve local SEO success!

The post Boost Your Local SEO: Proven Methods for Managing Multiple Locations appeared first on GoMarketing.

Are you looking to tap into the latest Facebook advertising trends next year? Or wondering where to get expert insight into how to get your Facebook advertising strategy on the right track? In this post, experts at GoMarketing, a leading digital marketing agency, offer a compilation of top 2022 Facebook advertising trends to help you make informed decisions when preparing your marketing plan next year. Let us dive in.

Facebook Advertising Trends in 2022

• » COVID-19 Has Impacted Facebook Ads
• » The Market Will Determine a Boom or Bust in eCommerce
• » AI, Automation, and AR Ads will be a Thing in 2022
• » Mobile-First and Mobile Studio are a Game Changer
• » Video Will Continue to Rule Facebook Ad Space
• » Knowing Customer Lifecycle is Central to Facebook Ad Success
• » Chatbot Potential

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COVID-19 Has Impacted Facebook Ads

The economic impact of the COVID-19 pandemic is undisputable. The live entertainment, retail, travel, event, and hospitality industries are the most affected. But e-commerce businesses are facing an interruption in the supply chain too. Accordingly, several brands have paused on Facebook advertising.

Following the stay-at-home orders and people having more time on their hands, Facebook’s amount of time has gone up by over 30%. It is among the new ways to kill boredom, stay connected with friends and family, and get information. Resultantly, we have seen a significant rise in ad inventory and a dip in competition among advertisers.

The cost of getting an ad in front of people dipped dramatically, meaning more opportunities for businesses that have maintained operations in these challenging times. From delivery, telemedicine, insurance, e-commerce to digitally powered finance. With that in mind, let us examine ways businesses can leverage Facebook advertising to their advantage in 2022 when we expect COVID-19 to carry through its tribulations.

• Re-evaluate your advertising strategy: Determine how the pandemic has affected your ad demographics and what makes the most sense for your business following the COVID-19 impact.
• Stay updated with new Facebook advertising policies: For compliance and quick ad approval, check if the products you market, your target group, and methodology are subject to Facebook’s new advertising policies.
• Familiarize yourself with the changes to store traffic ads: Facebook has launched new features you can use for store traffic ads to keep your business and customers safe. You can now add Call Now, Message Now, Order Now, and Get Directions call-to-action buttons. Users who see your ads may see a short COVID-19-related message.

The Market Will Determine a Boom or Bust in eCommerce

Despite the economic uncertainties brought about by the pandemic, consumerism is by no means stopping. However, a great deal of consumers has shifted to online shopping. This has seen e-commerce sales climb by 18% to approximately $700 billion, 14.5% of total retail sales in the US in 2020. Unsurprisingly, brick-and-mortar retail sales dipped by 14%.

The pandemic incredibly influences the e-commerce booms and busts we are currently witnessing. Some businesses are enjoying tremendous growth, while others are seeing a dramatic drop in demand.

If your business is in operation during these challenging times, it is best to follow consumer behavior trends to maintain positive cash flow. And with more and more spending their time and money on Facebook, be quick to implement the following advertising strategies to harness this huge lead potential in 2022:

• Aggressively advertise products currently in high demand: To adjust to these unprecedented times, you might consider scaling down advertisements for travel, luggage, and commuter goods, while elevating ads for beauty & self-care, food & cooking, and home improvement products.
• Lower your Facebook ad costs amid the pandemic by targeting a more specific audience, eliminating audience overlap, and testing different creative.
• Your product + working from home: With more individuals being required to work from home, how can your products make them feel more relaxed and comfortable? Highlight this information in your Facebook ads to pass a message that resonates with most of your target audience.

AI, Automation, and AR Ads will be a Thing in 2022

Facebook is heavily investing in artificial intelligence to improve advertising performance on the platform. Here are among the Facebook advertising automation tools that you can tap into to drive more business growth amid the pandemic:

• Automatic Placements: Instead of choosing placements, Facebook will pick them for you, running your ads on places where they are likely to perform best. The channels include Facebook, Messenger, Audience Network, and Instagram.
• Campaign Budget Optimization(CBO): with CBO, you set your budget at the campaign level instead of the ad level. Then, Facebook capitalizes on the budget along with your bid strategy (highest return on ad spend or lowest cost per action) to optimize your spending.
• Automatic Language Translation: For the chosen placements and languages, you can have Facebook auto-translate your adverts into a user’s preferred language. Note that Facebook does not guarantee the translations’ quality, so it is crucial to review each of them manually.
• Dynamic Formats and Ad Creative: If you are using Dynamic Ads, this solution aims to meet individuals in their customer journey’s exact position by delivering a personalized version of your ad. This allows you to show ads in various formats and information based on what people are likely to respond to. Facebook’s test on this machine-learning option found that it outperformed carousel-only ads as follows; 10% increase in lift, 34% improvement in incremental ROAS, and 6% lower cost per incremental purchase.
• Multiple Text Optimization: When creating single-media ads for conversions, app installs, and traffic objectives, multiple text optimization allows you to add different text options for the primary text, headline, and ad description. The variations are based on the individual preferences identified by Facebook’s machine learning models.

Source: FacebookIn September 2020, Facebook introduced the Augmented Reality Ads that allow users to shift to fewer words, more stickers, face filters, Lives, GIFs, emojis, and Reactions. It is all about adding some fun and excitement to ads, thus increasing engagements and conversions. We Make-up, an Italian cosmetics brand, used AR ads to drive a 28-point increase in purchases and a 7.9-point lift in brand awareness by enabling customers to test-drive its latest shade of lipstick. Also, learn how Capital Records boosted the awareness of singer Liam Payne’s new solo single by 5.2 points using Facebook AR ads.

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Mobile-First and Mobile Studio are a Game Changer

Mobile advertising’s share of Facebook’s total advertising revenues has grown aggressively over the past few years, from 11% in 2012 to over 90% in 2020. We expect this trend to remain highly relevant in 2022, meaning it is time you forget desktop and focus on mobile-first if you are a marketer.

The most noticeable difference between desktop ads and mobile ads is the content under the image. There is a headline and a URL on mobile, but on desktop, there is a headline and description. When crafting copy for desktop, avoid repetition in the primary text and description at all costs.

For mobile ads, a savvy marketer will include all the vital information in the primary text. It would help if you also need to hook the audience right away since you have less space to work with before the “See More” prompt. Another must for mobile ads is a clear call-to-action button. Without a CTA, you get fewer leads and incur a higher cost of acquisition.

Source: FacebookFacebook Mobile Studio allows you to build killer, emotion-driven ads directly from your phone in minutes. It features easy-to-understand video guides and creative app recommendations for marketers who are dipping their toes in mobile ads or want to revamp their existing ads. Facebook also offers you a downloadable planning brief, so you organize your ideas, message, and campaign objectives without a hassle.

Video Will Continue to Rule Facebook Ad Space

Business owners desiring to make the most of Facebook marketing should pay closer attention to videos. As stated in this post by HubSpot, Facebook registers 8 billion video views daily, with users spending three times longer watching live videos than other content on the platform. It is not surprising that Facebook promised to update News Feed so that live videos enjoy more prominence. On top of that, 84% of advertisers promote videos on Facebook, and 35% of marketers leverage live videos.

During these trying times, many people seek distraction, social connection, and entertainment on Facebook, creating a good storm for video content to be the preferred medium between brands and consumers. Something interesting about Facebook videos is that they do not appear to be ads immediately when users lay their eyes on them. And some advertisers do videos so well that users hardly care that they are being sold. You will want to up your game this way.

With Facebook video marketing, you can choose from several possibilities, including Stories, Carousels, and Playables. You can still elevate user engagement and conversions with new interactivity options like Instant Experiences and Augmented Reality.

Let us dive into critical considerations for building an effective Facebook video advertising strategy:

• Build ads without sound: Facebook discovered that eighty percent of users do not like videos auto-playing with sound, consequently giving users the option to turn off sound on videos. So, your videos should be able to pass the intended message with visuals only. Add closed captions and subtitles, and show (not tell) how your products work to make your videos effective without sound.
• Grab attention quickly: With Facebook videos, you have at most 10 seconds to grab the viewer’s attention. Make your brand visible right away (within three seconds) and get the point across within five seconds.
• Enhance engagement with video poll ads: You can use interactive poll stickers, similar to those available on Instagram, for Facebook videos. With poll stickers, you ask questions, your audience answers them. Not only do video poll ads increase engagement, but they also serve as a feedback collection channel.
• Retarget users who have watched your videos: Retargeting ads are ads displayed to individuals who have taken some action, such as seeing your other ads or visiting your website. When people watch one of your Facebook videos, they signal some interest in your brand and are likely to click on a future ad. Leverage retargeting to grow their interest.
• Harness analytics: On Facebook Ad Manager, you can view several performance metrics related to your video marketing campaigns. Use the analytics to gauge your strategy’s performance and make profitable adjustments.

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Knowing Customer Lifecycle is Central to Facebook Advertising Success

Critical to your Facebook campaign success in 2022 is evaluating your customer life cycle and the average customer lifetime value. It becomes easy to determine how much you spend on a lead and remain profitable.

Delve into your customers’ records to understand how leads join your list, the length of time it takes to convert leads into paying customers, and how much money the average customer spends on your products or services. And use this information to develop Facebook advertising strategies that reflect your exact customer data. Then proceed to build innovative ad campaigns that appeal to Facebook’s preferences with creativity.

For instance, as mentioned above, Facebook gives more prominence to video content, so you expect Live Video ads to drive more conversions than image ads.

Chatbot Potential

The modern consumer wants things easy and quick, not only in product and service delivery but also in communication. This is precisely where the chatbot has excelled and will continue to do so beyond 2022.

Business Insider projects that the Chabot market size will expand to $9.5 billion by 2024. Along with this growth, expect more businesses to start using chatbots, on top of the 40 million brands currently using Messenger to interact with consumers.

Source: BusinessInsiderMessenger is a great way to initiate a conversation and overcome the sale objection. Still, when a user interacts with your chatbot, you get a subscriber for future marketing.

Facebook is continually improving the messaging experience for consumers and businesses, with its latest feature allowing consumers to schedule appointments via Messenger. It also enables companies to run lead generation campaigns on Messenger only.

With so much potential for business and sales, chatbot usage undoubtedly ranks among the top Facebook trends for 2022.

The Bottom Line

Often referred to as the social media king, Facebook is here to stay. Your best bet would be to use the above 2022 Facebook advertising trends to revamp your promotional strategy.

If you need help taking advantage of the above trends, GoMarketing Inc can help you with innovative Facebook advertising services geared to crank up user engagement and lead generation. Call us at 805-413-7893 or message us online to schedule a free appointment or learn more about our digital marketing solutions.

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What is Inbound Marketing?

Also known as pull marketing, inbound marketing is the umbrella term for the tools and processes focused on attracting target customers to your business.

In this non-intrusive marketing strategy, you first draw people using valuable content that positions you as a trusted thought leader and authority in your industry. You then engage your prospects by presenting insights and solutions aligned with their goals and pain points to increase the likelihood of them doing business with you. Finally, you delight your customers by empowering them to find success with their purchases.

Examples of inbound marketing include blogging, social media campaigns, webinars, viral videos, and search engine optimization.

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What is Outbound Marketing?

Also referred to as push or traditional marketing, outbound marketing uses techniques to push marketing messages out to many people (both interested and non-interested) to spark a response or cultivate a lead or new business.

Emailing, sponsoring a booth at a trade show, running print ads, buying radio and TV ads, buying email lists, and direct mails are examples of outbound marketing.

The Differences between Inbound Marketing and Outbound Marketing

1. Permission-Based Vs. Interruption-Based

In inbound marketing, you first communicate via channels where your target audiences have permitted you to engage with them and then answer their questions. The leads decide when and in what way they will initiate a conversation with your brand.

In outbound marketing, you identify a medium with a large following and periodically disrupt them with ads hoping that they will resonate with a small percentage of the audience. You decide when and via what channel you reach prospects.

2. Educational Messaging Vs. Complicated Messaging

With inbound marketing, the message is engaging, specific, and valuable. You focus the message on answering your audience’s questions. Rather than forcing it upon them, you serve it on a shiny silver platter, ready for the prospects to consume whenever convenient.

In contrast, outbound messaging is often complicated. There is little space to work with, be it a few seconds on the radio/TV or newspaper ad, while trying to reach everyone with the same message. As such, exuberant voice-overs, bright colors, and moving graphics are highly synonymous with outbound ads, increasing the likelihood of people tuning them out.

3. Lead’s Awareness of the Brand

Inbound leads are familiar with your brand by the time they are contacting you. They know how your solutions can help them and are ready to make a purchase.

On the other hand, outbound leads have little knowledge about your brand, products, services, and industry, meaning they are far from converting. You are therefore required to educate the leads from the very beginning once they contact you.

4. Quantifiable Vs. Immeasurable

Everything is quantifiable with the inbound process, from the ROI of different techniques to how the CTA button’s shape, color, or size influences your conversions. Complex algorithms help you determine your marketing strategies’ effectiveness, leaving little to no room for assumptions.

Outbound marketing success is hard to measure. You can ask how prospects found your business, but the answers do not tell the whole story. Assumptions are inherent within this marketing model, leading to underperformance.

5. Result Generation Speed

With inbound marketing, prospects take time to land your marketing materials and probably engage with several before initiating contact with your business. You, therefore, need to wait for some time for leads to come to you.

With traditional marketing, business owners and marketers enjoy a faster return on investment because they initiate the conversation. But you will likely need to target a broader audience to generate a satisfactory number of leads.

6. Investment Required

Inbound marketing is extremely affordable, and any business can implement the techniques, regardless of its budget size. In fact, lead generation with inbound process costs 62% less than outbound process. Outbound marketing is costly because you will need to purchase TV, radio, newspaper space for your ads or prepare and distribute materials.

Which Marketing Strategy is Best for Your Business?

The ultimate choice between inbound and outbound marketing will depend on your business goals and needs. If the outbound methodology is working for you, do not eliminate it from your marketing. But you will want to augment your outbound processes with some inbound strategies to elevate lead generation and conversions.

With a thought-out combination, it becomes easier to draw high-intent leads without being invasive. For example, you can use highly targeted and personalized emails to increase brand awareness and draw prospects potentially interested in your offerings. Upon nurturing these prospects through the sale funnel until they reach the sales-ready stage, your sales representatives can follow up with cold calls to offer more information or schedule consultation.

Regardless of the approach you choose, it is important to track results to understand what works for your goals and needs and how you can further optimize your marketing strategies.

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The Bottom Line

While inbound marketing vs. outbound marketing can be effective on their own, they are unlikely to prosper alone. Use them in a complementary manner, taking care to create a marketing combination that allows you to adapt to the industry and marketing trends.

With over ten years of digital marketing experience, GoMarketing can create a marketing strategy customized to your needs, goals, and budget, track results, and make data-backed adjustments to increase your leads and revenues. Talk to us today to get started or Call us now at 805-413-7893 to learn more about our digital marketing services.

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Social media, without a doubt, has become an effective tool for online marketing. From amplifying your brand image to changing your startup or small business outlook, it can do everything. Platforms like Twitter, Instagram, and Facebook have millions of users who interact with creative content, videos, and pictures.

Like any business, your plumbing company can also engage with many online audiences to build brand loyalty. Plumber Social Media Marketing is the top way to not only communicate with existing clients but also make new customers. Marketing on social media is an easy way to promote your plumbing services, customer engagement, and brand awareness through mass media networks.

Let’s get into the details to determine how you can unleash the power of social media marketing for your plumbing company.

Social Media Marketing Strategies for Plumbers

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Benefits of Investing in Social Media for Plumbers

1. Makes an Inexpensive Marketing Tool

Gone are the days when marketing experts and businesses used to rely on TV commercials, radio ads, emails, and newspaper ads to market.

All these marketing ways have a higher client acquisition cost. Social media, however, doesn’t cost you much to advertise your brand, especially when you hire affordable digital marketing agency, GoMarketing.

Don’t forget that social media is easily accessible, persistent, and ubiquitous than other marketing tools.

2. Offers SEO Benefits

Investing in social media marketing is the right way to reap SEO benefits for your plumbing services. With good, relevant posts on social media, you can improve the SEO performance of your plumbing business website.

3. Connects You with a Large Audience

With its massive online reach, it’s no surprise that many businesses use social media to market their services.

According to a recent study, more than 4 billion people use social media daily. It further shows that an average user spends nearly a third of his/her online time on various social media sites.

The popularity and reach of social media platforms make them tremendously advantageous for local plumbing businesses. It is especially true if you’re a startup and looking for ways to reach and connect to a large audience.

Whether you use Facebook to post your services or Instagram to market your successful plumbing projects, mass media platforms give you access to a large audience of potential customers. By posting on these networks, you can easily reach many people looking for a reliable plumbing service. You can advertise your services and reach your target audience.

4. Helps You Builds Brand

There is no denying that social media is an essential tool for plumbers to build their brand. It has helped many big brands and recognized authorities in their respective domain.

Developing a reputation on social media requires you to come up with a strong brand persona. You can start by setting personality attitudes, values, and traits that can represent your plumbing services.

The persona helps businesses determine their style, voice for creating relevant social media posts. For instance, you want to be a funny, easy to approach, and down-to-earth plumbing service. At the same time, you want to show that you care about your local community.

These traits and qualities will become prominent attributes in your brand persona and help you devise an effective plan to market your plumbing services to your potential audience. But you don’t need to make every post using the same traits. You can bring a variety using them as a direction.

Posting regularly using a consistent voice will help your followers pick up your brand personality. They will know what your company stands for.

5. Generate Potential Leads

As mentioned above, social media is an excellent forum for plumbing services to generate qualified leads. Plumbers can attract or reach people who show interest in their business and may become potential customers.

Note that people following you on different social media platforms are an indication that they are interested in your services or business. You can interact with them through your posts and convince them to visit your website and turn them into your paying customers.

Keep in mind that more than 75 percent of people purchase from the brands they follow on Facebook and Instagram. Social media ads are another innovative way to generate leads on social networks. Many businesses target their ads to the locations, interests, and demographics of their users.

6. Builds a Strong Bond with Customer

When you build brand awareness using social networking sites, it allows your followers to know more about you. They can interact with your representatives and ask queries about your services. Plumber Social Media Marketing is a great way to build a strong relationship with the leads and make them potential customers.

Moreover, you can use numerous creative ways to encourage interactions through posts. Make sure you reply to all comments, reviews, and questions timely.

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(Graphs Source: statists)

Pros and Cons of Social Media Platforms for Plumbers

1. Instagram- Makes Most of Showcasing

Instagram is an ideal platform to showcase your successful plumbing tasks to build brand identity. Post pictures, videos, or put up stories; you can use this powerful social networking site meaningfully.

Con: This might be an ideal site to reach or communicate with the target audience

2. Nextdoor- Targets Specific Communities with

Nextdoor can be a vital platform for plumbing companies to interact with their audiences. More than 90 percent of households in the USA use Nextdoor, making it the correct forum to target specific communities and neighborhoods. You can make these communities participate by using paid advertising and conversation.

Nextdoor allows you to verify that your audience actually lives in the neighborhood you’re targeting. That makes a valuable forum to let people explore your plumbing company.

Con: Marketing on this platform can be a little expensive compared to other social networking sites

3. LinkedIn- Improves Networking

While this platform is primarily for obtaining professional opportunities, you can use it to make people learn about your plumbing services. LinkedIn has active users who are more networking–oriented and can recommend you to credible vendors. If you’re a B2B plumber, this activity is potentially beneficial for you.

Con: It won’t work for people who need plumbing services immediately.

4. Facebook

Facebook is one of the oldest social networking sites that make it best for many middle-aged people who are technology savvy. The type of audience is more comfortable in searching for plumbing services on Facebook. The platform offers excellent opportunities to post creative content and build a community.

Con: it might not be much beneficial for B2B and generation Z.

(Graphs Source: statists)

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Social Media Posts for Plumbers – Tips & Strategies

Now that you know how using different social media platforms benefit your plumbing company, it is time to explore some great ideas to use them.

Check out these tips and strategies to upgrade your social media post ideas.

Unclog Social Media Marketing for Your Plumbing Business with These Tips & Strategies

1. Offer Solutions to Plumbing Problems

One way you can unclog your social media marketing is to post plumbing-related tips. The post provides valuable information to followers and shows your expertise in the field.

For instance, offering tips on “how to prevent water leakage” or “what to look for when buying faucets” can help your audience or followers.

2. Share Relevant Facts about Plumbing

People often look for facts-related information on the internet. You can use social media posts to provide your followers with authentic plumbing-related facts. The posts will not only help your followers gain knowledge but also improve your reputation as a plumbing expert.

3. Post about Relevant to Local Community

The tip is a fantastic way to grow your online presence on your social pages and impact the followers. Posting about the causes that your local community can relate to creates a positive impression of your company. It shows how much you care about your customers and their problems.
For instance, you can tweet about a charity organization that provides clean drinking water to needy people.

4. Respond to Queries and Comments

Responding to your followers’ queries and comments is an integral part of building a brand image through social media marketing. You must be active on your social media page and respond to each comment and post.

Also, you learn how to deal with negative comments or complaints. If a follower has a complaint, make sure you acknowledge it publically and offer solutions. You may also do it over private chat or message. Never ignore customers’ questions and use the platform as a customer service forum.

5. Display your Successful Projects

As mentioned earlier, showing off your skills and expertise to your customers is the easiest way to impress and attract your audience. Share pictures or videos of your exciting projects on your social media pages. You may also post photos of an on-going plumbing project to showcase your professional methods.

Remember that visuals perform better than text on social media. Posting images on Facebook can get you two times better customer engagement.

All you need is to take the customer’s consent or permission before you photos of their home’s plumbing project.

6. Post Informative Articles

A good mix of original and shared posts on the feed is always helpful for a social media user. Why not use it to your advantage?

Keep sharing news and information related to home repair, plumbing, and other pertinent areas through articles. The valuable information will help customers and market your company.

7. Make a DIY Video

DIY videos on “fixing plumbing-related issues” can do wonders for your company’s reputation. You can establish yourself as a professional expert in the plumbing field.

We say this because videos have become an essential tool to increase interaction and engagement with the audience. Tweets with creative videos get ten times better engagement compared to tweets without.

You can show anything like “how people can turn off a leaking faucet.”

8. Social Media Contests

Want higher customer engagement?

Holding an online contest is an ideal way to market your plumbing company or services on social media. It helps you entice and engage the customers for a long time. For instance, post a plumbing tool photo and have your followers guess its name. Whoever provides the right answer gets to give them a free plumbing fix.

Social Media Marketing for Plumbers with GoMarketing

If you’re new to the world of social media marketing, hiring a pro internet marketing experts GoMarketing is ideal for unclogging your social media marketing. The company specializes in SEO and digital marketing and can help you utilize the Social Media Marketing medium in the best way.

At GoMarketing, we work with a team of digital marketing specialists. They have years of experience in helping plumbing companies to use social sites effectively to reach business goals. They can update your social media strategies to maximize your customer reach.

Call us today at 805-413-7893 for a free quote or more information about our social media marketing services for plumbers.

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The Google BERT algorithm change focuses on one main idea: Better understanding of complex search queries from users. Older versions of Google would omit certain words from a long query, and product search results that do not match the intention of the searcher. BERT takes ALL the words into account of the context of the query. It then uses an artificial intelligence (AI) algorithm and Natural Language Programming (NLP) to ‘understand’ the intent of the search query and deliver the true results the AI ‘thinks’ the User is interested in. Google says only one in ten results will typically change on the average search. The more complex the query the more results may change due to Google BERT.

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Google BERT in Plain English, please!

Well, if I haven’t lost you yet, great! I had to write that above like that as Google and Google BERT want blog posts to get to the point right away if you want your post to rank, so I did that.

Now we can get real on this Google BERT change, cool? Good. Here goes.

Long search queries are a nightmare for AI to understand. Language and the meaning of words change as they are used in a sentence. An early word in the search has a meaning as you read it, but it changes when you are done reading it in the full context in the full sentence.

Older versions of the Google Search Algorithm would ignore or devalue certain words in a long-tail query. Because of this, many times the results were incorrect as language is very fluid and every word HAS meaning in a query. Google understands this and with Google BERT, seeks to provide more accurate results.

Is Google Bert update helpful?

Here are a few examples:

Example 1: If someone searches for “2019 brazil traveler to usa need a visa”.

With BERT Update, Google Search is able to grasp that its related to Brazilian traveling to USA. Before Google returned results related to U.S. citizens traveling to Brazil. So yes Google is now focussing more on Long Tail Keywords.

Image Source: Google

Example – 2: Lets say user search for “do estheticians stand a lot at work”

You can see that result after the Google Bert update is much more relevant then before.

Image Source: Google

Example – 3: One more “can you get medicine for someone pharmacy”

It is clear from the results that brent results are better

Image Source: Google

Example – 4: Good example – “math practice books for adults”

Now you can see results after brent update are more relevant to grown ups.

Image Source: Google

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What Does Google BERT Mean for SEO Marketing?

That depends, if you are doing things right, nothing really. If you are trying to cut corners, life may get harder for your marketing programs.

With an emphasis on true linguistic meaning, Google BERT increases the value of great original content provided in an easily understandable way. So, if you, like GoMarketing writes strong original content for your site (as we do for our Client’s sites) you will be FINE! If you try to keyword stuff and write awkward sentences just to have more keywords on the page, then you may suffer lower rankings.

Conclusion: Google BERT Justifies the Righteous

“Google is nothing if not consistent and transparent for marketers. For years they have been saying, ‘Content is King’ and write good useful stuff and we will rank you well. Play word games with us and you won’t rank as well, sorry but you did this to yourself. This is something I truly love about Google. They make our work easy. If we right good quality clean understandable content, our Client’s sites will rank very high. This, of course, infers you are doing the other things properly with your website like making it secure and fast. You are making it mobile friendly and fast. You are sharing your knowledge with others and gaining meaningful links to and from your site to other sites that have value to your visitors. It’s the whole tool kit of proper SEO, but the FOUNDATION is great original content.” – Richard Uzelac

I hope this helps you!

Richard Uzelac, CEO of GoMarketing Inc.

About GoMarketing

Based out of Thousand Oaks, California, GoMarketing uses the following mission statement to deliver digital marketing results to their clients: “Understand. Engage. Succeed. Grow.” Acting as digital marketing professionals within a wide range of industry sectors, the GoMarketing team specializes in many Services, including; SEO, content strategy, website design and development, and more. GoMarketing provides a full suite of marketing solutions that generate online leads and sales for businesses throughout the country. For more information about their custom marketing plans, contact GoMarketing directly at 805.413.7893 or visit GoMarketing.
 

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Richard Uzelac’s Practical Advice for Busy Realtors Seeking More Online Leads:

1.    Hire a Marketing Company:

Ha Ha! That’s easy but expensive, you may say. I get it. But it’s the ROI Return on Investment (Both Time and Money Investment)  that winners look for! Please think about what you do best. If you are a successful Realtor, you are great at Selling homes and Listing Properties. ANYTHING that can free you up to do that AND generate more real estate leads is perfect. It’s the old ‘one deal pays for it’ adage and it is true!  Let a professional keep you relevant online.  Let a professional generate new leads for you. You take your freed up time and do what you do best!

2.   Create New Targeted Content:

For some, creating compelling new content is HARD. It is so hard that most agent don’t do it.  The solution, well, see #1 above!   Or, if you want to tackle it, here are a few articles, blog posts that get you the most bang for your time.

• Go BIG: Google likes blog posts of over 600 words. In fact many killer blog posts are in excess of 2,000 words. Bigger is better for ranking on Google.
• Write City Pages: Write pages that geo-target cities, areas, neighborhoods, whatever is appropriate for your area. Don’t get greedy! One long post for your main city is much better than three short ones for three areas.
• Articles on your site: Regular website pages shouldn’t be ignored. Breakout of your template content you get when you buy an agent site. Get into those pages and rewrite everything and target for your areas and services. Add your personal touch.
• Images are content! NEVER EVER EVER grab an image online and use it. Most likely it is copyrighted and you will be sued. ALWAYS buy your images. My suggestion is Stock.Adobe.com When you sign up for their service, the images are cheap and plentiful. Better yet, take your own images! This will keep you safe and add a local informed flair to your site.

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3.  Social Marketing:

I can hear it from here: ‘Yuck, I don’t want to do that. Again, see #1 above, we do Social for Agents too! But if you want to do it yourself, great! The techniques and platforms are too numerous to list here. I suggest: Facebook, LinkedIn, Instagram and Twitter for social.  The key here is to offer interesting information about the market and how you help buyers and sellers. Post your listings and sales too! Don’t forget to post your great reviews on Social, it helps!

4. Directories

There are literally hundreds of online directories. Think of them like the old Yellow Pages.  Directories are large so they rank well for well built profiles online. Do a little online research for directory lists and have at it. Adding your profile on a directory will also provide a link back to your website. Even no-follow link are advantageous for your online ranking.

5. Online Groups: 

This one is a bit out of the ordinary for such a short list but I believe agents talking to agents and networking is one of the greatest ways to get referrals and leads. Plus it is fun to connect with agents about of your market and share ideas.  Great Realtor groups online like RETechnology.com offer a lot here.  Other more consumer groups can be found on Facebook, LinkedIn and other smaller platforms. Being a helpful and not pushy participant can generate great leads and traffic to your website.

About Richard Uzelac:

Richard Uzelac is the Founder and CEO of GoMarketing Inc. and RealtyTech Inc.  “We started GoMarketing as a result of many requests from our Real Estate agent Clients with our company, RealtyTech Inc. Many of our Realtor’s spouses owned other businesses and wanted help. Real Estate Clients themselves had multiple businesses and wanted our help with internet marketing. They came to us as they were so happy with our work on their real estate websites,” he said. “This constant request for help prompted us to create GoMarketing to meet this very strong demand”, said Mr. Uzelac.

Richard Uzelac is available for Consulting and for speeches on Internet Marketing and Advertising. Please contact him  at 805.413.7893

The post Richard Uzelac, RealtyTech CEO, Offers Lead Generation Tips for Real Estate Marketing appeared first on GoMarketing.

Still wondering if social media is worth your time? Data by Simply Measured indicates that brands with more than 100K followers on social media have since grown by 163% in the past three years. Social media now represents a significant percentage of all online shopping and traffic. Social platforms are a handy tool for business; they are multifaceted, exciting, and useful for entrepreneurs.

Social Media Marketing Strategies for HVAC Contractors

1. Choose A Platform

It’s not wise to use all social media platforms at once. There are too many, so it is more effective to choose one and become an expert at it. You can add more accounts and profiles as you grow your experience in social media marketing. Facebook is a priority for many businesses, but do your research to find out which platform(s) are most popular among your target audience(s).

Facebook reports that at least 2.7 million people use their platform every month. This social media site provides many tools that you can use to expand your business’s reach and influence. Some of these include Facebook Group, Facebook Page and Facebook Ads. The platform also enables the creation of email subscription portals, About Us pages, and other convenient business frameworks.

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2. Create A Strategy

The success of social media marketing depends on the strategy you implement from the start. That involves choosing the right channels, audience, and content for your business. If you work with Facebook, for instance, you will need to decide whether to use Facebook Groups or Facebook Pages. You can utilize both, or just one of them depending on where your customers interact the most.

Take the time to analyze your audiences. What are their interests? What do they post or talk about most? Figuring out your audience can help your HVAC business create and optimize content that meets their needs. Many small businesses often lose engagement or followers due to posting irrelevant content. A savvy content strategy will enable you to sustain your social media marketing efforts over a long period of time. Instead of trying to create post ideas every day, you can have that mapped out for a week, a month, or even longer. You can plan each day of the week with its activity, for instance introducing the followers to your technicians, a live video about your HVAC staff at work, helpful DIY HVAC maintenance tips, or virtual office tours. Here are some simple content ideas you might include in your strategy:

• Linked posts that send users to your website for detailed information
• Company and industry news
• A weekly HVAC DIY series
• Customer spotlights
• Charity or cause marketing
• Thanking loyal customers
• A weekly Facebook Live session for HVAC maintenance tutorials

3. Use Hashtags

Now that you have created a content strategy and identified creative messages to spread on social media, you need ways to amplify these messages in the efforts of expanding your business’ reach. One way to make your brand’s post more visible is through strategic hashtags. Social media platforms use hashtags to categorize content so that it is shown to the relevant people.

Social media hashtags are the key to increased visibility for your business. When you properly use this tool, your HVAC business will appeal to receptive audiences searching for your services. For your home services business, you can embed your website URL links in the hashtags to transport fans back to your landing page. Examples of hashtags to use include: #HVACDIYTuesday, #HVACMaintenanceServices and #HVACInstallationYourLocation.

When you use hashtags on your social media posts, you give platforms a chance to know what the post is about and which audience to show it to. Without hashtags, your videos and pictures will be free floating, and they will have less impact.

4. Post Consistently

New content has the magnetic power to retain and attract new followers to your company’s social media pages. Post regularly using videos, text, and images to entice new followers. You can also use infographics and memes to entertain your audience(s). Followers tend to forget about a dormant social media feed, and you will start losing followers if you fail to post interesting content.

Apart from posts on HVAC installation, repair, and maintenance, your audiences will be expecting general home improvement information regularly as well. You can explore related topics and discuss home gardening, interior, exterior decor, and/or cooking. While these posts are not directly related to your HVAC business, they will help break the monotony of posts about heating and cooling systems while still remaining relevant to your audience of homeowners. As you well know, communication is not complete without feedback. Whenever you post on social media about your home services, seek to get audience feedback. That often works by posing a question at the end of the caption and asking to hear about your audiences’ ideas and opinions. Others choose to post an exciting picture and then ask the audience to suggest captions.

Provide a simple user-experience by being straight to the point. If you want followers to find out more about your services, funnel them (via links) directly to the service page(s) on your website. Brands that randomly lead users to their main homepage from a social media post usually end up losing out on conversions and sales because the call-to-action isn’t clear.

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5. Appeal To Social Media Influencers

Influential social media users have a large, thriving fan base. These people are paid to mention brands, thus putting them on other users’ radar. Every industry has their own particular influencers. Perhaps your social media strategy will involve appealing to HVAC bloggers or industry giants to mention or tag your brand on social media. This will help boost your business’ overall exposure and online engagement. Keep in mind that you can hire social media influencers for a specific campaign or just general posts. When they share your post with their thousands or millions of followers or friends, your HVAC business has the potential to go viral.

6. Video Content For Higher Engagement

Video has become too popular to ignore when building your social media marketing strategy. These days, most social media users prefer video over still visual posts. Video has a unique ability to captivate attention, attract viewers, and call people to action. It helps to break the monotony of picture posts, dynamically sharing your brand’s voice, process, and messaging. Close to 80% of consumers prefer watching a video about a product than reading a wall of text. Social media marketers are now using informational, entertaining videos to delight customers as well as convey important brand information. As a home improvement business looking to remain competitive, it’s vital to stay aware of trends and what people expect from video content.

Videos improve brand engagement. They entice users to stop scrolling and interact with your content. For instance, video posts on Facebook have a 135 % greater chance of improving your brand reach than photo posts. Utilizing video encourages more interaction and keeps your company relevant to emerging audiences, thus pushing your HVAC company to prominence online.The use of video on social media also helps keep audiences on your page longer. You can find creative ways to embed live or recorded videos to improve user experience on your company’s pages. Video also helps in building trust and credibility among your customers because it puts a face to your company.

7. Capture Your Audience’s Attention With Quality Visuals

As opposed to plain text social media posts, a picture has a thousand different ways of telling your brand story, and an infographic makes information easier to consume. To increase the online popularity of your HVAC company, you will need to use quality visuals to engage followers. If you’ve been settling on sub-par photos or infographics for your company’s social media pages, you should replace these with more quality content for an overall attractive feed.

Real-life pictures and behind-the-scenes footage will also have a significant impact on your business. When it comes to HVAC repair and installation, your technicians can take nice pictures while on the job. Posting such images on social media can help improve the popularity of your company, allowing users and followers to see your quality work firsthand. You can caption them with details about how stuff works when it comes to HVAC repair, maintenance, and installation–or even tag the satisfied customer for additional interaction and social proof.

Also consider sharing photos of your office and team. It could be a company meeting or an anniversary celebration. These photos will let your followers get a glimpse of what goes on in your company, making your brand seem more personable and immediate.

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8. Create And Engage Within Communities

Invest time and effort into making your social media followers feel special. You can make your clients feel appreciated online by liking or commenting on their posts. Interacting with your followers will help you build a loyal community. Tag them, chat with them, praise them, and provide useful insight, tips, suggestions, and recommendations in a friendly way.

What makes social media great for home improvement businesses is the ability to inspire and educate your followers. Facebook has many tools that can boost overall interaction between your brand and customers. Failing to show real interest in your follower’s comments and opinions can truly hurt your business.

Plan to respond to all social media comments promptly with useful, friendly messages. You can also mention users and make former clients feel special by mentioning them in your posts. This level of interaction will improve your social media presence and help your HVAC company stand out–it’s just an extension of quality customer service and attention.

When creating your social media platforms, be sure to invite your email contacts. You can use social media to cultivate a warm relationship with your email subscribers. By meeting them on social media, you will get to know a great deal about them. Ensure the information you are sharing with your audience is accurate, quality and helpful–such that they cannot get it anywhere else.

9. Organize Contests and Giveaways

Contests are necessary to excite your followers and to get them talking about your company and its services. The competition could involve your fans posting pictures of their heating and cooling system together with comments. The image that receives the most likes and shares is selected as the winner of a discount or company merch. A prize could include a free inspection or parts replacement services. To qualify for the contest, you can make it obligatory for new users to follow your pages or use your hashtags in their posts.

Contests help to create consumer-generated content. Consumers generally like to interact with content generated by their peers. If they use your company’s hashtags in their posts, you will start seeing increased brand visibility and loyalty online.

When consumers interact with a brand, they want to be part of the movement. If they are happy about a product or service, they’ll go out of their way to create and share stories of their journey with a brand. Nearly half of consumers wish brands would tell them what type of user content to create and share, but sadly only 16% of brands actually do this. For that reason, organizing contests is a great way to increase user-created content.

It can also be highly beneficial to use Facebook live video in the contest. When you organize giveaways, you can use live video to record the winner getting their prize. This video will gain traction on your company’s page and also the client’s social media account or page. With proper tagging and the use of hashtags, your brand engagement levels can improve significantly.

10. Share Milestones and Life Events

Incorporating holidays, life events, and milestones within your social media strategy can help you achieve a more refined reach because you’re making the effort to stay timely and relevant. Start looking at anniversaries, birth dates, and other milestones to customize your services. All this information is on every user profile.

Another way to entice customers to follow and like your HVAC Company on social media is to provide fan-only offerings. Have visitors like your posts or subscribe to your email newsletter for a special promotion. You can then send special offers and coupons straight to their news feed, inbox, or emails.

With the advancement of mobile technology, social media has become a part of everyone’s daily lives. Believe it or not, this is good news for small home improvement businesses because social media marketing is a low-cost marketing channel with a lot of potential for higher ROIs. Have more questions about social media marketing? Talk to one of our GoMarketing professionals today to figure out the best digital strategies for your business: 805-413-7893!

The post 10 Ways Your HVAC Company Can Become a Social Media Star appeared first on GoMarketing.

Connect to Customers

Customer Service is always a big deal for companies and it affects the way people think about you and your brand. On Social Media you can connect with your customers, answer their comments and give them insight on what you’re doing for them and for the products. People are going to connect to your brand and therefore like, share and spread your ideas.

Gain New Customers

As you are connecting with people and share interesting content, they will begin spreading your ideas and you can be exposed to an audience that might not have otherwise known your brand.

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Website Traffic

Getting traffic on your website and people finding out about your products is always important. By using link backs from Social Media to your website, you can easily generate traffic and also improve your website search rank.

Loyalty of your Audience

The more you engage with people on Social Media, the more loyal they will be and follow your brand. On Social Media, a brand can act human and that’s the way the people like to communicate: with people, not entities.

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