Why Digital Marketing is Critical for Home Services in 2025

Customers increasingly rely on the internet to find reliable home service providers, having a strong digital presence is no longer optional. Modern customers expect convenience and transparency when selecting a service provider, making it vital to stand out in crowded search results.

A home services marketing agency specializes in tailoring strategies to reach your target audience effectively. By understanding your unique market needs, they can help you navigate the rapidly changing digital landscape and establish a competitive edge.

SEO: The Cornerstone of Digital Marketing for Home Services

Search Engine Optimization (SEO) remains the foundation of successful digital marketing strategies. With most customers beginning their search for home services online, ranking high on search engines is essential.

Local SEO plays a crucial role here, ensuring that your business appears in search results for users in your area. Working with recommended SEO services or the best SEO providers can help optimize your website, improve local search rankings, and attract high-quality leads.

For example, including targeted keywords like “plumbing services near me” or “HVAC repair in [city]” in your content can increase your chances of being found by potential clients. It’s clear why SEO is important for home service businesses: it brings visibility, credibility, and measurable results.

Social Media Marketing: Building Trust and Engagement

In 2025, social media continues to play a pivotal role in digital marketing. Platforms like Instagram, Facebook, and TikTok provide unique opportunities to engage with your audience directly.
By leveraging social media marketing services, home service businesses can showcase their expertise through content such as before-and-after photos, customer testimonials, and maintenance tips. These platforms also allow for real-time communication, helping build trust and lasting relationships with your audience.

The Role of SEO and Marketing Companies in Enhancing ROI

For home service businesses aiming to maximize their marketing ROI, working with a professional marketing SEO company is a game-changer. These companies integrate SEO with broader digital marketing services, ensuring your website and campaigns work seamlessly together.

A great seo and marketing company focuses on delivering results through a combination of keyword optimization, content marketing, and data analytics. This holistic approach not only boosts your search rankings but also improves customer retention and engagement.

Emerging Trends in Digital Marketing for Home Services

1. AI-Driven Personalization

Have you noticed how Netflix always seems to know what you want to watch next? That’s AI-driven personalization in action. Now imagine applying that same concept to your home service business.

AI tools can help you:

• Send personalized email offers, like a discount on HVAC maintenance right before summer hits.
• Create customized landing pages for customers based on their location or the services they’ve searched for.
• Use chatbots to answer FAQs, schedule appointments, and even recommend services—all tailored to what each customer needs.

The goal? Make every interaction feel like it’s just for them, which builds trust and keeps your customers coming back.

2. Voice Search Optimization

“Hey Google, who’s the best plumber near me?” With smart speakers and voice assistants becoming household staples, voice search is changing the way people look for services.

Here’s how you can optimize for voice search:

• Think conversational: Use keywords that mimic how people speak, like “best landscaping service in [city].”
• Keep your business info up to date on platforms like Google My Business.
• Answer common questions on your website, like “How often should I clean my gutters?”

Voice search is all about making it easy for people to find you when they’re on the go or multitasking.

Also Read: Top 10 Digital Marketing and SEO Actions to Take for Home Services Companies

3. Video Marketing: Short, Sweet, and Powerful

If a picture is worth a thousand words, a video is worth a million. Short, engaging videos are taking over as one of the best ways to market your services.

Here are some ideas:

• Show off your work with before-and-after shots. A stunning patio transformation or a sparkling clean roof speaks volumes.
• Share quick maintenance tips or DIY tricks to position yourself as the expert.
• Use customer testimonials to build credibility and trust.

Platforms like YouTube, Instagram Reels, and TikTok make it easy to get your videos in front of the right audience.

4. Data-Driven Insights

Ever wish you had a crystal ball to figure out what’s working and what’s not? Data-driven marketing is the next best thing.

Analytics tools let you:

• Track which marketing efforts are bringing in the most leads.
• Understand your audience’s behavior—like which pages they visit or what services they’re most interested in.
• Make smarter decisions about where to spend your marketing budget.

By using data to guide your strategy, you can stop guessing and start growing.

5. Email Marketing: Still Going Strong

Email marketing might seem old school, but it’s still one of the most effective ways to stay connected with your customers. The trick? Make it personal and useful.

Here’s how to make your emails stand out:

• Automate follow-up emails after a job is done, thanking customers and offering discounts on future services.
• Send seasonal reminders, like gutter cleaning before the rainy season or AC tune-ups before summer.
• Create segmented lists based on customer needs, so you’re always sending the right message to the right people.

A well-timed email can be just the nudge someone needs to book your services.

6. Social Media Trends: Engage, Don’t Just Post

Social media is about more than just pretty pictures—it’s your chance to connect with customers in a real, relatable way.

Here’s what’s trending in 2025:

• Stories and Reels: Share quick videos of your team at work or answer common questions in bite-sized clips.
• Shoppable Posts: Platforms like Instagram and Facebook let customers book services directly through your posts.
• Community Engagement: Join local Facebook groups or platforms like Nextdoor to connect with people in your service area.

The secret to social media success? Be authentic and show the human side of your business.

7. Interactive Content: Get Them Involved

People love feeling like part of the process. That’s where interactive content comes in.

Here’s how you can use it:

• Create a quiz, like “Do You Need a Roof Repair?” to engage potential customers.
• Add a cost calculator to your site so users can estimate the price of a service.
• Run polls or surveys to get feedback and keep your audience engaged.

Interactive content isn’t just fun—it’s a great way to qualify leads and keep people coming back to your site.

8. Advanced Retargeting Campaigns

Ever browsed a website, then started seeing ads for it everywhere? That’s retargeting, and it’s becoming smarter in 2025.

Here’s how it works:

• Show ads for specific services a customer viewed but didn’t book.
• Use dynamic ads that highlight promotions or seasonal services.
• Stay consistent across platforms like Google, Facebook, and Instagram.

Retargeting keeps your business top of mind, so when customers are ready to book, you’re their first choice.

Also Read: Why Digital Marketing Trends Are Essential for Your Business

Choosing the Right Digital Marketing Company for 2025

Navigating these trends requires expertise and strategic planning. This is where a home services marketing agency becomes invaluable. They specialize in understanding your business goals and translating them into actionable strategies.

When selecting an agency, look for one that offers:

• Proven expertise in SEO and social media marketing.
• Transparent reporting and measurable results.
• A comprehensive understanding of the home services industry.

Working with the best SEO providers ensures you’re not just keeping up but excelling in the digital age.

Why Choose GoMarketing for Your Home Service Business?

At GoMarketing, we specialize in helping home service businesses thrive in the digital age. With over a decade of experience in SEO, social media marketing, and comprehensive digital strategies, we understand the unique challenges and opportunities your business faces. Here’s why GoMarketing is the right partner for your success:

• Expertise in Home Services Marketing: Our team has in-depth knowledge of the home services industry, allowing us to create targeted campaigns that deliver real results.
• Customized Digital Strategies: We don’t believe in one-size-fits-all solutions. Instead, we tailor our services to meet your specific business goals and audience needs.
• Full-Service Digital Marketing: From recommended SEO services to social media marketing services, we provide all the tools you need to build a strong online presence.
• Proven Track Record: Our clients have seen measurable growth in traffic, leads, and revenue through our best search engine optimization service and marketing expertise.
• Transparent Communication: We prioritize keeping you informed with regular updates, reports, and actionable insights.

Conclusion

The digital marketing for home service businesses in 2025 is filled with opportunities to connect with customers and grow your business. From leveraging recommended SEO services to utilizing social media marketing services, the right strategies can transform your online presence.

Ready to take your home service business to the next level? Contact GoMarketing today at 805-413-7893 or email us at info@GOMarketing.com for a free proposal. Let us help you embrace the future of digital marketing and unlock your business’s full potential!

The post Transform Your Home Services with 2025 Digital Marketing Trends appeared first on GoMarketing.

In this guide, we’ll cover the essential steps you need to take to improve your site’s ranking and visibility. By following a structured approach, you’ll be better equipped to navigate the complexities of SEO and achieve success online.

Step #1
Conduct Thorough Keyword Research

Keyword research is important for any successful SEO strategy. It involves a detailed process of identifying and analyzing the search terms and phrases that potential visitors use when looking for information, products, or services related to your website.

Understanding these search terms allows you to craft your website content to match your audience’s needs and preferences, enhancing your chances of ranking higher in search engine results.

» Importance of Keyword Research

Effective keyword research helps you know what your audience is searching for and ensures that your website content is aligned with those queries. By identifying the appropriate keywords, you can attract relevant traffic to your site, improve engagement, and ultimately drive conversions.

» Tools for Keyword Research

Managing local SEO for multiple locations comes with its own set of difficulties, including maintaining consistency across listings, creating location-specific content, and handling reviews. These challenges can be mitigated with a well-structured approach and the right tools.

• Google Keyword Planner: This is a free Keyword Planner tool that helps you find new keywords, showing search volume, competition, and trends. It’s applicable for both Google Ads and organic search.
• Ahrefs: Offers detailed keyword research with difficulty scores, search volume, and click-through rates. Its extensive database and advanced filters help identify high-potential keywords and evaluate competition.
• SEMrush: Provides a comprehensive keyword research toolkit, including difficulty analysis, search volume trends, and competitive insights. It also reveals keywords your competitors are targeting, highlighting opportunities and gaps in your strategy.

» Choosing Relevant Keywords

• Search Volume and Competition: Target keywords with high search volume and manageable competition. High volume shows popularity, while low competition indicates easier ranking. Use tools to find keywords with substantial volume but low competition.
• Relevance to Your Niche: Choose keywords that align closely with your website’s content, products, or services. For example, a digital marketing blog might target terms like “SEO strategies” or “content marketing tips.”
• Long-Tail Keywords: Use longer, more specific phrases with lower competition and higher intent. For example, “best SEO tools for small businesses” is more targeted than “SEO tools.”
• User Intent: Identify the intent behind keywords—informational (seeking knowledge), navigational (specific site), or transactional (purchase intent). Craft your website content to complement the intent of your targeted keywords.

» Can I Rank a Website Without SEO?

While it’s technically possible to rank a website without traditional SEO practices, it’s doubtful that you’ll achieve high rankings or significant traffic without them. SEO helps search engines comprehend your site and ensures that your content is relatable to users’ search queries. Without SEO, your website may struggle to appear in search results, limiting your visibility and potential audience.

Step #2
Optimize Your Website’s On-Page SEO

On-page SEO involves optimizing various elements on your site to enhance search engine ranking and user experience. By focusing on these key areas, you can help search engines determine and index your content more effectively.

» Title Tags and Meta Descriptions

Both title tags and meta descriptions are vital for both search engines and users. Create unique, compelling titles that incorporate relevant keywords to make your pages more discoverable. The meta description should provide a short but brief summary of the page’s content and include primary keywords, as they appear in search results and can influence click-through rates.

» Headers and Subheaders (H1, H2, H3)

Headers classify your content and make it easier for search engines and audiences to recognize the structure of your page. Use H1 tags for your title, and H2 and H3 tags for subheadings and sub-subheadings. Include relevant keywords into these headers to highlight the key topics of your content and improve keyword relevance.

» URL Structure

A clean and descriptive URL structure helps search engines and users explore your site more effectively. Use short, meaningful URLs that include relevant keywords and avoid unnecessary parameters or complex structures.

For example, a URL like www.example.com/digital-marketing-tips is more user-friendly and SEO-friendly than www.example.com/page123.

» Internal Linking

Internal links bridge different web pages on your site, helping users find related content and improving overall navigation. They also help distribute page authority throughout your site. Link to other relevant pages within your web content using descriptive anchor text, which can boost the visibility of other pages and improve your site’s overall SEO.

» Image Alt Text

Alt text (alternative text) provides an interpretation of the images on your website, which helps search engines determine the content of the photos. Use descriptive and keyword-rich alt text for each image to improve visibility in image search results and enhance accessibility for users.

As an example, instead of “image1.jpg,” use “digital-marketing-strategy-infographic.”

Step #3
Create High-Quality, Engaging Content

When it comes to SEO, your content is highly vital. Crafting high-quality, engaging content is essential for attracting visitors, retaining their interest, and improving your search engine rankings.

Here’s how to ensure your content stands out:

» Content Quality

High-quality content is valuable, relevant, and well-crafted. Aim to provide in-depth information that addresses your audience’s questions and needs. This means creating content that is not only informative but also insightful and actionable. Avoid thin or superficial content and instead focus on delivering comprehensive answers, useful tips, and unique perspectives that differentiate your content from the competition.

» Types of Content

Diversify your content offerings to engage different segments of your audience. Consider incorporating various formats such as:

• Blog Posts: Regularly updated blog posts can drive traffic, build authority, and address trending topics or common questions in your industry.
• Articles: In-depth articles provide detailed analysis and expert insights, which can position you as a thought leader and attract a more targeted audience.
• Infographics: Visual representations of data or concepts can simplify complex information and increase shareability.
• Videos: Engaging videos can capture attention quickly and provide dynamic, visual explanations or demonstrations of your products or services.
• Case Studies: Real-life success stories and examples can showcase your knowledge and the effectiveness of your solutions.

Step #4
Build a Strong Backlink Profile

Backlinks, or inbound links, are crucial for enhancing your website’s authority. These links from other reputable sites signal to search engines that your website content is informative and trustworthy. Here’s how to effectively build a robust backlink profile:

Also Read: How High-Quality Backlinks Play a Role in SEO Success

» Acquiring Backlinks

To establish a strong backlink profile, focus on strategies that involve earning high-quality links from authoritative sources:

• Guest Blogging: Write and contribute articles to reputable blogs and websites in your industry. In return, you can incorporate a link back to your site within the content, which can drive traffic and enhance your site’s credibility.
• Influencer Outreach: Partner with influencers or industry leaders who can link to your website. Their endorsement can not only provide valuable backlinks but also increase your site’s visibility and credibility.
• Content Promotion: Create valuable, shareable content that naturally attracts links. Infographics, comprehensive guides, and original research can attract attention from other sites wanting to reference or share your content.
• Broken Link Building: Find broken links on other websites and suggest your own content as a replacement. This approach can help you earn backlinks while assisting site owners in fixing their broken links.

» Avoid Black-Hat Tactics

To ensure your backlink-building efforts are effective and sustainable, avoid unethical practices that can lead to penalties:

• Buying Links: Purchasing backlinks from low-quality or dubious sources can lead to search engine penalties. Focus on earning links through genuine and legitimate methods.
• Link Farms are networks of sites designed solely to create backlinks. Links from such sources are typically low-quality and can harm your site’s reputation and ranking.
• Spammy Techniques: Avoid tactics like excessive link exchanges or using automated tools to generate backlinks. These methods can be flagged by search engines and may negatively impact your SEO.

Step #5
Ensure Your Website is Mobile-Friendly

With mobile device usage continuing to rise, having a mobile-friendly website is important for providing a consistent user experience and improving your search engine rankings. Here’s how to ensure your site meets mobile optimization standards:

» Mobile Optimization

Test how well your site operates on mobile devices by using tools such as Google’s Mobile-Friendly Test. This tool evaluates whether your site is easy to use on mobile devices, checking for issues like text readability, touch element spacing, and viewport configuration. Address any identified problems to enhance usability and ensure your site meets mobile standards.

» Responsive Design

Create a responsive website design to make sure your site modifies to different screen sizes and devices. A responsive design adjusts the layout, images, and content to fit different screen widths, providing an optimal viewing experience on smartphones, tablets, and desktops. Critical practices for responsive design include:

• Fluid Grid Layouts: Use flexible grid-based layouts that scale seamlessly across different devices.
• Flexible Images: Ensure images resize appropriately without causing layout issues on smaller screens.
• Media Queries: Employ CSS media queries to apply different techniques based on device characteristics, such as screen size and orientation.

Step #6
Improve Website Loading Speed

Your website loading speed is a vital factor that impacts both SEO and user experience. A slow-loading site can lead to an increase in bounce rates, lower user engagement, and diminished search engine rankings. Here’s how to ensure your website loads quickly and efficiently:

» Testing Speed

Begin by evaluating your website’s loading speed using performance analysis tools.

• Google PageSpeed Insights: This tool provides detailed insights into your site’s performance on both mobile and desktop devices. It highlights areas for improvement and offers recommendations to enhance speed.
• GTmetrix: GTmetrix evaluates your site’s performance and generates a comprehensive report with recommendations. It assesses various aspects of loading speed and provides a visual breakdown of performance metrics.

» Improving Speed

Implement several strategies to enhance your site’s loading time:

• Optimize Images: Large image files can significantly slow down your site. Compress and resize images to lessen their file size without sacrificing quality. Use formats like WebP or JPEG 2000 for better compression.
• Leverage Browser Caching: Configure browser caching to store static files (like images, CSS, and JavaScript) locally on users’ devices. This decreases the need for repeated downloads on subsequent visits, speeding up page load times.
• Minimize Server Response Times: Optimize your server’s performance by choosing a trusted hosting provider and using techniques like content delivery networks (CDNs) to distribute your content closer to users. Regularly track server response times and address any issues that may cause delays.
• Minify and Combine Files: Reduce the size of your CSS, JavaScript, and HTML files by deleting unnecessary characters and merging multiple files into a single file. This minimizes the number of HTTP requests and speeds up loading times.
• Enable Compression: Using Gzip or Brotli compression to reduce the size of your files as they are sent from the server to the browser can significantly cut down on load times, especially for text-based files.

Step #7
Set Up Google Analytics and Search Console

Tracking and analyzing your website’s performance is crucial for maintaining and improving SEO success. Setting up and effectively utilizing Google Analytics and Google Search Console will provide details on how your website is performing and help you make data-driven decisions.

» Setup

• Google Analytics: Create a Google Analytics account and integrate it with your website by adding the provided tracking code to your site’s pages. This tool tracks user interactions, including page views, session duration, and conversion rates, allowing you to understand how visitors engage with your content.
• Google Search Console: Sign up for Google Search Console and verify ownership of your website. This tool helps monitor and manage your site’s presence in Google search results. Once verified, you can submit sitemaps, track indexing status, and receive alerts about possible issues affecting your site’s performance.

» Key Metrics

• Traffic Sources: Identify where your visitors come from—organic search, direct traffic, social media, or referrals. This helps you identify which pages are most effective and where to concentrate your marketing efforts.
• Bounce Rate: Monitor the visit percentage of users who leave after viewing only one page. A high bounce rate may suggest issues with content relevance, user experience, or page speed, guiding necessary improvements.
• Keyword Performance: Track how well your targeted keywords are driving traffic and ranking. Google Search Console shows which queries bring visitors to your site, helping refine your SEO strategy.
• User Behavior: Use Google Analytics to analyze which pages are most visited, how long users stay, and their navigation paths. This information helps identify popular content and areas for improvement.

Step #8
Implement a Strong Social Media Strategy

Social media is important for increasing traffic to your website and enhancing your SEO efforts. To leverage it effectively, develop a comprehensive strategy that includes consistent posting, active engagement with followers, and seamless integration with your website.

Use social media to showcase your content and attract visitors, thereby boosting your SEO by increasing traffic and visibility.

Step #9
Ensure Technical SEO is Up to Date

Technical SEO focuses on optimizing your site’s backend to enhance its crawlability and indexability. Key aspects to address include:

• XML Sitemaps: Ensure your sitemaps are updated and submitted to search engines for better indexing.
• Robots.txt Files: Configure these files to guide search engine crawlers on which pages to access or avoid.
• Site Hierarchy: Maintain a clear, logical site structure to facilitate easy navigation and indexing.

Use tools like Screaming Frog and Sitebulb to identify and fix technical SEO issues, ensuring your site is fully optimized for search engines.

Step #10
Monitor and Adjust Your SEO Strategy Regularly

Your website SEO strategy requires regular monitoring and adjustments to sustain and improve your rankings. Utilize tools like Google Analytics and SEMrush to track your website’s performance and pinpoint areas for improvement. Based on the data, make informed adjustments to your strategy, adapting to performance trends and evolving search engine algorithms to keep your site optimized and competitive.

Is it Hard to Rank a New Website?

Ranking a new website can be challenging due to several factors, including competition, the age of the domain, and the depth of existing content. New sites often need more authority and backlinks of established competitors, making it harder to rank initially. However, with a strategic approach to SEO, including thorough keyword research, quality content creation, and effective backlink building, you can gradually improve your site’s ranking.

Also Read: Boost Your Business with Local SEO Strategies to Attract More Customers

How Can I Rank My Website Fast?

While there’s no guaranteed way to achieve rapid results, you can speed up the process by focusing on several key areas:

• On-Page Optimization: Ensure your site is well-optimized with relevant keywords, quality content, and a user-friendly design.
• High-Quality Backlinks: Build backlinks from reputable sources to boost your site’s authority and visibility.
• Content Marketing: Create and promote high-quality content to attract visitors and encourage sharing.
• Technical SEO: Address any technical issues and optimize your site’s performance.
• Local SEO: If applicable, focus on local SEO strategies to improve visibility in your area.

The Takeaway

Ranking a newly launched website requires a comprehensive approach to SEO. By following these ten steps, from conducting keyword research to monitoring and adjusting your strategy, you’ll be well on your way to achieving better search engine rankings and driving more traffic to your site. For a successful SEO campaign, it’s essential to implement SEO best practices and continuously refine your approach.

Don’t wait to improve your website’s ranking! Contact GoMarketing for a free proposal and see how we can help your website rank higher and excel. Call us at 805-413-7893 or email info@GOMarketing.com. We’re here to support your journey to SEO success!

The post 10 Steps You Should Take to Rank a Newly Launched Website appeared first on GoMarketing.

Online Reviews to Boost Your SEO Strategy

Online reviews have become an integral part of consumers’ decision-making process. For home service businesses, in particular, leveraging the power of online reviews is crucial for enhancing their online visibility, reputation, and ultimately, their search engine optimization (SEO) efforts. In this article, we will explore the importance of online reviews for home service companies, how they can positively impact local SEO, and the benefits they bring to businesses. We’ll also delve into the significance of Google My Business and provide valuable insights on how GoMarketing can help you leverage the potential of online reviews to boost your SEO strategy.

Importance of Online Reviews for Home Service SEO

Online reviews play a pivotal role in home service SEO, as search engines increasingly prioritize user-generated content when determining search result rankings. Here’s why online reviews are essential for your home service business:

» Enhanced Local SEO

Online reviews provide search engines with valuable signals of your business’s credibility and authority, which are critical factors for local SEO. Positive reviews act as a vote of confidence, leading search engines to consider your business as reliable and trustworthy. As a result, your website and Google My Business profile are more likely to rank higher in local search results.

» Increased Visibility and Click-through Rates

Reviews also impact click-through rates (CTRs) for home service businesses. Potential customers are more likely to click on listings with positive reviews, leading to increased website traffic and potential conversions. This higher CTR indicates to search engines that your business is relevant to users’ search queries, further boosting your SEO efforts.

» User-Generated Content and Freshness

Search engines value fresh, relevant content, and online reviews contribute to this by continuously generating user-generated content. Each review adds unique keywords, phrases, and long-tail queries, expanding the breadth of your website’s content. Regularly updated content signals search engines that your website is active, leading to improved SEO performance.

Also Read: Top 10 Digital Marketing and SEO Actions to Take for Home Services Companies

Benefits of Online Reviews for Businesses

The benefits of online reviews extend beyond SEO. Here are some key advantages that businesses in the home services industry can gain:

» Social Proof and Trust

Online reviews serve as social proof, influencing potential customers’ trust in your business. Positive reviews highlight your expertise, reliability, and customer satisfaction, fostering trust and encouraging new customers to choose your services over competitors.

» Reputation Management

Monitoring and responding to online reviews allow you to actively manage your business’s reputation. Addressing both positive and negative feedback demonstrates your commitment to customer satisfaction and showcases your responsiveness. This proactive approach builds a positive reputation and fosters customer loyalty.

» Customer Insights and Feedback

Online reviews offer valuable insights into customers’ experiences, preferences, and pain points. Analyzing customer feedback helps you identify areas for improvement and refine your service offerings. By actively responding to reviews, you can show customers that their opinions matter, fostering stronger relationships.

» Competitive Advantage

Having a strong online review presence gives you a competitive edge. When potential customers compare similar home service providers, positive reviews can be the deciding factor in their decision-making process. A stellar review profile sets you apart from competitors and positions your business as a trusted industry leader.

Responding to Positive Reviews

Responding to positive reviews is just as important as addressing negative ones. Here’s how you can effectively respond to positive reviews:

» Show Appreciation

Begin by expressing your gratitude and appreciation for the positive review. Thank the customer for taking the time to share their experience and choosing your services.

» Personalize Your Response

Tailor your response to the specific content of the review. Highlight specific details or aspects mentioned by the customer to show that you have read and acknowledged their feedback.

» Reinforce the Positive Experience

Reiterate the positive aspects highlighted in the review. Emphasize the customer’s satisfaction with your services and the value they received. This reinforces their positive experience and showcases your commitment to delivering exceptional service.

» Encourage Future Business

Take the opportunity to invite the customer to return for future services. Let them know that you look forward to serving them again and maintaining their satisfaction.

Responding to Negative Reviews

While positive reviews are invaluable, negative reviews can also present opportunities for growth and improvement. When facing a negative review, keep the following in mind:

» Stay Calm and Professional

Take a deep breath and approach the situation with a calm and professional demeanor. Responding in a defensive or confrontational manner will only escalate the situation.

» Address the Issue Promptly

Respond to negative reviews promptly to show that you value customer feedback. Acknowledge the customer’s concerns, apologize if necessary, and offer a resolution to rectify the situation. This demonstrates your commitment to customer satisfaction.

» Take the Conversation Offline

Whenever possible, provide contact information or encourage the reviewer to reach out privately to discuss the issue further. This allows you to address the problem in a more personal and private setting.

How to Get More Online Reviews

To generate more online reviews and strengthen your online presence, consider the following strategies:

1. Request Reviews: Reach out to satisfied customers and politely ask them to leave a review on relevant platforms. Personalize your request and make it easy for them by providing direct links or instructions.
2. Incentivize Reviews: Offer a small incentive, such as a discount or a free service, to customers who leave a review. However, ensure that your approach complies with the policies of the review platforms you use.
3. Streamline the Review Process: Make it as simple as possible for customers to leave a review. Include review links or buttons on your website, in email signatures, and on social media platforms. The easier it is for customers to leave a review, the more likely they are to do so.

Business Reviews on Social Media Platforms

To maximize your online review presence, it’s essential to utilize popular social media platforms where customers can leave reviews. Here are some key platforms to consider:

» Google Reviews

Google reviews are highly influential as they appear prominently in search results. Claim and optimize your Google My Business profile to encourage customers to leave reviews on your listing.

» Facebook Reviews

Facebook provides a platform for customers to review your business, recommend your services, and share their experiences. Encourage satisfied customers to leave reviews on your Facebook Page.

» Yelp Reviews

Yelp is a popular platform for customers to discover and review businesses. Claim your Yelp Business Page and actively engage with customers who leave reviews.

» Industry-Specific Platforms Reviews

Depending on your home service niche, there may be industry-specific platforms or directories where customers can leave reviews. Examples include Houzz for home improvement services or Angie’s List for contractors. Identify relevant platforms in your industry and optimize your presence there.

The Importance of Google My Business

When it comes to online reviews and local SEO, Google My Business (GMB) is an invaluable platform for home service businesses. Here’s why GMB should be a key focus for your online review strategy:

» Local Search Visibility

A well-optimized Google My Business profile increases your chances of appearing in local search results, especially on Google Maps. Positive online reviews on Google My Business act as social proof, attracting more clicks and driving traffic to your website.

» Customer Engagement

Google My Business allows customers to leave reviews, ask questions, and interact with your business directly. Engaging with customers on this platform demonstrates your commitment to customer service and boosts your online reputation.

» Business Information and Insights

Google My Business enables you to provide essential information about your home service business, such as contact details, business hours, and service areas. Keeping this information up to date ensures that potential customers can easily reach you and have accurate expectations. Additionally, Google My Business offers valuable insights into customer behavior, such as the number of views and actions taken on your profile, allowing you to analyze customer engagement and make informed marketing decisions.

» Google Knowledge Panel

A well-optimized GMB profile can lead to your business being featured in the Google Knowledge Panel, a prominent display that appears alongside search results. The Knowledge Panel showcases key information about your business, including reviews, contact details, website link, and even photos. This increased visibility enhances your online presence and further boosts your credibility in the eyes of potential customers.

Summing Up

In the dynamic world of online marketing, leveraging the power of online reviews is a game-changer for home service businesses. At GoMarketing, we understand the significance of online reviews in boosting your SEO and helping your business stand out from the competition. Our home services digital marketing expert team is well-versed in creating effective digital marketing strategies that harness the potential of online reviews to drive more leads and conversions for your business. Don’t miss out on the tremendous benefits of online reviews. Contact us today at (805) 413-7893 to embark on a journey towards enhanced visibility, a stellar reputation, and long-term success in the home services industry. Let’s make your business shine!

The post The Power of Online Reviews for Home Service SEO appeared first on GoMarketing.

1. Professional Website:

Your plumbing company’s website serves as the online face of your business. It should be professionally designed, visually appealing, and user-friendly. Ensure that your website provides essential information about your plumbing services, contact details, and testimonials from satisfied customers. Optimize your website for mobile devices to cater to the increasing number of users accessing the internet on smartphones and tablets.

2. Search Engine Optimization (SEO):

Implementing effective SEO strategies is essential to improve your plumbing company’s visibility in search engine results. Conduct thorough keyword research to identify relevant plumbing company keywords that your target audience uses when searching for plumbing services. Incorporate these keywords naturally throughout your website’s content, meta tags, headings, and image alt tags. Focus on creating informative and engaging content that addresses common plumbing issues, FAQs, and provides valuable tips to attract organic traffic to your plumbing website.

3. Local SEO and Google My Business:

For a local plumbing company, optimizing for local search is crucial. Claim and optimize your Google My Business (GMB) listing, ensuring that your plumbing company’s NAP (Name, Address, Phone Number) information is accurate and consistent across all online directories. Encourage satisfied customers to leave positive reviews on your GMB listing, as reviews play a significant role in local search rankings. Additionally, target local plumbing company keywords in your website content to attract customers in your service area.

4. Pay-Per-Click (PPC) Advertising:

Supplement your organic search efforts with pay-per-click advertising. Platforms like Google Ads allow you to create targeted ads that appear in search results when users search for specific plumbing keywords. Design compelling ad copy, select relevant plumbing company keywords, and set a budget for your PPC campaigns. Continuously monitor and optimize your campaigns based on performance data to maximize your return on investment for your plumbing company.

5. Social Media Presence:

Establishing a strong social media presence helps you engage with your audience, build brand awareness, and drive traffic to your plumbing company’s website. Identify the social media platforms where your target audience is active and create business profiles for your plumbing company on those platforms. Regularly share valuable content, such as plumbing tips, maintenance guides, and before/after project photos related to your plumbing services. Encourage interaction and respond promptly to inquiries and comments. Consider running targeted ads on social media platforms to further expand your reach as a plumbing company.

Summing Up:

To effectively market your plumbing company online, it’s important to have a professional plumbing website, implement solid plumbing SEO strategies, optimize for local search, utilize pay-per-click advertising with plumbing keywords, and establish a strong social media presence. By meeting these requirements and incorporating plumbing company keywords strategically, you can enhance your online visibility, attract more customers, and grow your plumbing business in the digital landscape.

GoMarketing is a full service digital marketing company that specializes in providing comprehensive online marketing solutions tailored specifically for plumbing companies. Schedule a call today at 805-413-7893 or by filling out the online form. By staying ahead in the competitive plumbing industry, embracing the opportunities offered by online marketing, and adapting to changing trends can help you stay ahead in the competitive plumbing industry. GoMarketing’s tailored solutions, you can enhance your online visibility, attract more customers, and ultimately grow your plumbing business in the digital landscape.

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Introduction:

Digital marketing and SEO are vital in helping home services companies increase their online visibility, attract qualified leads, and grow their businesses. With the ever-increasing competition in the digital landscape, it’s essential for these companies to implement effective strategies to stand out from the crowd.

This blog post will delve into the top ten digital marketing and SEO actions home services companies should take to boost their online presence and drive more conversions.

1. Develop a Strong Website:

A well-designed and user-friendly website is the foundation of your online presence. Ensure your website is visually appealing, easy to navigate, and mobile-friendly. Optimize your website’s structure and content using relevant keywords related to your home services. Create dedicated landing pages for each service you offer to improve your search engine rankings and provide a seamless user experience.

2. Optimize for Local Search:

Home services companies primarily serve customers in specific geographic areas. Therefore, optimizing your website for local search is crucial. Start by creating a Google My Business listing and providing accurate and up-to-date information about your business, including your address, phone number, and operating hours. Consistently update your business information on local directories and online review platforms. Incorporate location-specific keywords throughout your website to improve your local search rankings.

3. Build a Strong Content Strategy:

Developing a content strategy is essential for showcasing your expertise and attracting potential customers. Create informative and engaging blog posts, articles, and how-to guides that address common questions and problems your target audience may have. Incorporate relevant keywords naturally into your content to improve your search engine rankings. Additionally, consider diversifying your content with videos, infographics, and case studies to appeal to different learning preferences.

Also Read: What Googles New Algorithm Means For Your Websites Content

4. Leverage Social Media:

Social media platforms provide excellent opportunities for home services companies to engage with their target audience and promote their services. Identify the platforms that resonate most with your target markets, such as Facebook, Instagram, or Twitter, and create compelling profiles. Share valuable content, including tips, before-and-after photos, and customer testimonials. Actively respond to comments and messages to build relationships and establish trust with your audience.

Also Read: 10 ways your HVAC or any company can become a social media star

5. Run Targeted PPC Campaigns:

Pay-per-click (PPC) advertising, such as Google Ads, allows you to reach potential customers actively searching for home services. Conduct keyword research to identify high-intent keywords related to your offerings. Create targeted ad campaigns that lead users to relevant landing pages on your website. Monitor and optimize your campaigns regularly to maximize your return on investment (ROI) and ensure your ads appear to the right audience.

6. Focus On Customer Reviews:

Positive reviews can significantly impact your online reputation and influence potential customers’ decisions. Encourage satisfied customers to leave reviews on platforms such as Google My Business, Yelp, and Facebook. Respond promptly to positive and negative reviews to show that you value feedback and are committed to customer satisfaction. Display customer testimonials prominently on your website to build trust and credibility.

Also Read: The Power Of Online Reviews For Home Service SEO

7. Use Email Marketing:

Email marketing is an effective tool for staying in touch with past and current customers and nurturing leads. Build an email list by offering valuable content, exclusive discounts, or free consultations. Segment your email list based on customer preferences and purchase history to deliver targeted and personalized messages. Send regular newsletters, updates about new services, and special promotions to keep your audience engaged and encourage repeat business.

8. Create a Referral Program:

Word-of-mouth referrals are powerful for home services companies. Encourage your satisfied customers to refer friends, family, and colleagues to your services by implementing a referral program. Offer incentives such as discounts, cash rewards, or exclusive benefits for successful referrals. Make it easy for customers to share referral links or provide referral cards they can distribute.

9. Utilize Video Marketing:

Video marketing has become increasingly popular and can help home services companies showcase their expertise and build trust with potential customers. Create videos demonstrating your services, highlighting customer testimonials, or providing helpful DIY tips. Share these videos on your website, social media platforms, and video-sharing websites like YouTube. Optimize your videos with relevant keywords and compelling titles and descriptions.

10. Monitor and Analyze Data:

To continuously improve your digital marketing efforts, monitoring and analyzing data regularly is essential. Utilize analytics tools like Google Analytics to track website traffic, user behavior, and conversion rates. Identify trends, identify areas for improvement, and make data-driven decisions. Adjust your strategies based on the insights gained from your data analysis to optimize your digital marketing and SEO efforts.

Conclusion: Implementing these top ten digital marketing and SEO actions can significantly enhance home services companies’ online presence and success. By developing a strong website, optimizing for local search, creating valuable content, leveraging social media, running targeted PPC campaigns, focusing on customer reviews, using email marketing, creating a referral program, utilizing video marketing, and monitoring data, these companies can attract more qualified leads, build customer loyalty, and achieve long-term growth in the competitive digital landscape.

Ready to start using AI to boost your business? Get in touch with GoMarketing at 805-413-7893 or fill out our online form, and learn how we leverage artificial intelligence marketing to achieve your business goals.

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Is your company website getting spiffed up with redesign? Isn’t that exciting! Before it launches, make sure it is eye-catching and has the SEO in place. Yes, search engine optimization is essential with your website redesign as it was with the original website.

It doesn’t matter that you have your foothold in the industry already with an established audience and available product or service. When it comes to redesigned websites, SEO is still a vital element. This statement creates some questions, like:

• How is SEO affected by a website redesign?
• Why does a redesigned website need SEO?
• How do I utilize SEO in my website redesign?

We have answers to those questions and more; keep reading!

How is SEO affected by a website redesign?

There are two ways that a website redesign can be affected by SEO: Traffic and Sales. When SEO practice is omitted from a website redesign, the website loses traffic and lost traffic means loss of sales. Keeping SEO with a redesigned website could increase traffic, and that increases sales.

SEO optimizes a website to help humans and search engines find you through Bing, Google, Yahoo, or any search engine. No matter how spiffy and well-designed your website is, it won’t be found without Search Engine Optimization.

For a redesigned website, SEO is essential.

The SEO you’ve worked hard to research and maintain will have gone to waste if your website redesign doesn’t utilize its SEO. When SEO is damaged, rankings fall, and your website redesign will have zero value with the search engines and users. Then the traffic to your website drops with online sales falling off. Here are the stats to prove how SEO affects search results:

• The first page results of all searches keep 75% of the user’s attention.
• The top three search results are clicked on by 75% of all users.
• The first search result gets 33% of all user’s clicks.

Yes, there are other ways to bring traffic and paying customers to your website, but they all require an investment. For example, paid advertising will need a monthly ad budget, and email or social media will require investing.

When a redesigned website includes search engine optimization, it improves SEO. Improved SEO increases search results, and website rankings are improved. Sometimes, a website will begin to appear more in search results, giving it more visibility that reaches more potential customers and increases the target audience. All of that increase translates to more traffic, lead, and sales.

Also Read: How to Write SEO-Friendly Blog Content

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Why does a redesigned website need SEO?

We’ve established why your website redesign needs to incorporate SEO for an increase in website traffic, leads, and sales, right? If your old website didn’t use SEO, your redesigned website needs SEO for four significant reasons:

• 1. A redesigned website with SEO has an ROI.
• 2. SEO built-in to your redesign.
• 3. Preserve your current search engine optimizations
• 4. Establish a successful launch

1. A redesigned website with SEO has an ROI.

The expense of a website averages $1000 to $100,000 today. With that kind of expenditure, your website needs to perform and provide a healthy ROI. With SEO incorporated into your website redesign, it will bring you a healthy investment return.

When information page tiles and fast page speeds are optimized, your website becomes easy to find for search engines and users. By investing in optimizations that incorporate off-page SEO, you get the best ROI results. For the ROI to be long-term from SEO efforts, SEO must be in your marketing strategy in the future.

With the same ongoing marketing strategy that includes ongoing optimization, rankings will remain on top, and your company’s presence will expand in other search results, making your business more visible to other markets besides your targeted market.

2. SEO built-in to your redesign.

A new, redesigned website is equivalent to getting a new start for your company. It gives you the chance to design an optimized website at the front end and the backend with SEO. You can optimize the breadcrumb navigating, internal links, navigation, and page speed.

With a website redesign, you’re getting to build a website that search engines can find and users will love. SEO doesn’t mean your redesigned website will be boring either. Choose the right agency to work with your redesigned website will reflect their expertise and specialization, giving you a website that is attractive and SEO-friendly.

3. Preserve your current search engine optimizations

If your company has SEO in use now, you can’t afford to have SEO present in your website redesign. When SEO is left out and forgotten, there aren’t any redirects to the new site, and that, my friends, will cost you money. You’ll lose traffic to your website, and that loses leads and sales. SEO must be incorporated into your redesigned website, and any web design agency of value will know that to be accurate and relay this information to you.

Before you choose a web design company to partner with, get their view and understanding of search engine optimization and the impact it will have on your redesigned website’s design and performance. As well-known as SEO’s benefits are in the web design agency sector, it is amazing how many do not include SEO.

What does that mean to you and your business? All the effort and hard work you have put into your rankings will be gone when your redesigned website launches.

4. Establish a successful launch

For most companies, the purpose of having their website redesigned it to bring in more business and grow the business. When SEO isn’t utilized in a redesigned website launch, the website traffic, lead generation, and online sales will be reduced. The redesigned and updated website should make it easier for users to find you and visit, buy from you, or contact your company.

By incorporating SEO in your website redesign, you’re gearing your website for great success. A website design agency that is genuinely interested in helping their clients grow wouldn’t think of using SEO with any website redesign. SEO should be an automatic inclusion.

How do I utilize SEO in my website redesign?

Here is our SEO checklist for redesigning a website, provided to you at no charge:

• 1. Establish the architecture of the sitemap and information
• 2. Compile on-page optimization
• 3. Every 301 redirect should be mapped.
• 4. Create backups
• 5. Submit XML sitemap

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Establish the architecture of the sitemap and information

Before a prototype is created, compile your current content and site pages first, then use that content in combination with the new content to build the information and sitemap information. Consider reducing your website’s navigation for updating the information architecture. For example, creating this information for an e-commerce site for products listed:

• /products/women/blouses
• /products/women/shirts
• /products/women/sweaters

Using this architecture will help organize the site’s content better and create an improved browsing experience. The user that is shopping for women’s shirts will find them more accessible and faster.

Now, with your information architecture established, your sitemap can be outlined. The purpose of the sitemap is to guide search engines and users to navigate and understand your redesigned website. Usually, core pages are featured links, like your product categories or services, but remember, over 100 links is too much. A custom 404 page could be featured as well, depending on the design of your website.

Compile on-page optimization

Next, an audit of the existing content should be done by the design team, SEO team, and a web development company in NYC. If SEO has been used, this content will need to be optimized for search engine optimization, including the use of specific keywords targeted or links of trusted industry websites included.

This information should be compiled in an easy-to-access document. Google Sheets are an excellent tool for this step. As you are compiling and auditing the current content, keep watching for more optimization opportunities.

With your optimizations and revised architecture information, determining page location in your redesigned website comes naturally. For instance, an in-depth guide can be placed in the /guides/ section of your redesigned website versus in the blog/.

Add alt text to images where you don’t have any currently as part of your website redesign, something you should feel confident in trusting the agency you choose to partner with handling.

Every 301 redirect should be mapped.

With redesigned websites, redirects are critical for SEO because they tell search engines to locate the content. An example would be a website with a new domain name, should have redirects advising search engines to the new location.

A 301 redirect will keep the updated architecture on the map for your website’s information, even without a new domain name. Move the page “/winter-landscaping-services” to “/services/winter-landscaping-services/” and use a redirect.

Using a Google Sheet document to map your planned redirects will ease the intense and overwhelming feeling redirects can create. This is especially so for a large site because it can minimize the possibility of mistakes and ensure the current URLs for redirecting is used.

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Create backups

Backups are an essential component of any website redesign and SEO if the need to restore your previous website ever comes about, like forgetting to redirect a particular page. It would be best if you also considered setting up a temporary server for hosting your website on a computer or laptop back up of your current site on a computer or laptop. With a backup in place, moving forward with the launch of your redesigned website is good to go!

Submit XML sitemap

After launching your website, let the search engines know by submitting your website URL to Google via an XML sitemap. An XML sitemap offers an easy and fast solution because it provides instructions for search engines to crawl your entire website. You can also make manual submissions with Google Search Console.

Next, keep monitoring your organic traffic and rankings, and don’t be surprised to see a drop in rank or traffic, especially with a new domain. Watch for 404s errors in crawls. The agency you partner with should include this monitoring in their package.

Also Read: How To Choose The Right Digital Marketing Agency For Your Business

About GoMarketing

For more than seven years, GoMarketing has made continued endeavors in understanding all aspects of internet marketing landscapes. With the daily changes, we understand its impact on our clients and prospects and do our best to communicate that understanding with them.

We believe the informed client is the best, and we do that by sharing what we learn with them. Education for understanding for us and our clients is a big part of GoMarketing. Reach us via 805-413-7893 or message us online to learn more about our services or schedule a free consultation with our SEO experts.

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The Google BERT algorithm change focuses on one main idea: Better understanding of complex search queries from users. Older versions of Google would omit certain words from a long query, and product search results that do not match the intention of the searcher. BERT takes ALL the words into account of the context of the query. It then uses an artificial intelligence (AI) algorithm and Natural Language Programming (NLP) to ‘understand’ the intent of the search query and deliver the true results the AI ‘thinks’ the User is interested in. Google says only one in ten results will typically change on the average search. The more complex the query the more results may change due to Google BERT.

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Google BERT in Plain English, please!

Well, if I haven’t lost you yet, great! I had to write that above like that as Google and Google BERT want blog posts to get to the point right away if you want your post to rank, so I did that.

Now we can get real on this Google BERT change, cool? Good. Here goes.

Long search queries are a nightmare for AI to understand. Language and the meaning of words change as they are used in a sentence. An early word in the search has a meaning as you read it, but it changes when you are done reading it in the full context in the full sentence.

Older versions of the Google Search Algorithm would ignore or devalue certain words in a long-tail query. Because of this, many times the results were incorrect as language is very fluid and every word HAS meaning in a query. Google understands this and with Google BERT, seeks to provide more accurate results.

Is Google Bert update helpful?

Here are a few examples:

Example 1: If someone searches for “2019 brazil traveler to usa need a visa”.

With BERT Update, Google Search is able to grasp that its related to Brazilian traveling to USA. Before Google returned results related to U.S. citizens traveling to Brazil. So yes Google is now focussing more on Long Tail Keywords.

Image Source: Google

Example – 2: Lets say user search for “do estheticians stand a lot at work”

You can see that result after the Google Bert update is much more relevant then before.

Image Source: Google

Example – 3: One more “can you get medicine for someone pharmacy”

It is clear from the results that brent results are better

Image Source: Google

Example – 4: Good example – “math practice books for adults”

Now you can see results after brent update are more relevant to grown ups.

Image Source: Google

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What Does Google BERT Mean for SEO Marketing?

That depends, if you are doing things right, nothing really. If you are trying to cut corners, life may get harder for your marketing programs.

With an emphasis on true linguistic meaning, Google BERT increases the value of great original content provided in an easily understandable way. So, if you, like GoMarketing writes strong original content for your site (as we do for our Client’s sites) you will be FINE! If you try to keyword stuff and write awkward sentences just to have more keywords on the page, then you may suffer lower rankings.

Conclusion: Google BERT Justifies the Righteous

“Google is nothing if not consistent and transparent for marketers. For years they have been saying, ‘Content is King’ and write good useful stuff and we will rank you well. Play word games with us and you won’t rank as well, sorry but you did this to yourself. This is something I truly love about Google. They make our work easy. If we right good quality clean understandable content, our Client’s sites will rank very high. This, of course, infers you are doing the other things properly with your website like making it secure and fast. You are making it mobile friendly and fast. You are sharing your knowledge with others and gaining meaningful links to and from your site to other sites that have value to your visitors. It’s the whole tool kit of proper SEO, but the FOUNDATION is great original content.” – Richard Uzelac

I hope this helps you!

Richard Uzelac, CEO of GoMarketing Inc.

About GoMarketing

Based out of Thousand Oaks, California, GoMarketing uses the following mission statement to deliver digital marketing results to their clients: “Understand. Engage. Succeed. Grow.” Acting as digital marketing professionals within a wide range of industry sectors, the GoMarketing team specializes in many Services, including; SEO, content strategy, website design and development, and more. GoMarketing provides a full suite of marketing solutions that generate online leads and sales for businesses throughout the country. For more information about their custom marketing plans, contact GoMarketing directly at 805.413.7893 or visit GoMarketing.
 

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Richard Uzelac’s Practical Advice for Busy Realtors Seeking More Online Leads:

1.    Hire a Marketing Company:

Ha Ha! That’s easy but expensive, you may say. I get it. But it’s the ROI Return on Investment (Both Time and Money Investment)  that winners look for! Please think about what you do best. If you are a successful Realtor, you are great at Selling homes and Listing Properties. ANYTHING that can free you up to do that AND generate more real estate leads is perfect. It’s the old ‘one deal pays for it’ adage and it is true!  Let a professional keep you relevant online.  Let a professional generate new leads for you. You take your freed up time and do what you do best!

2.   Create New Targeted Content:

For some, creating compelling new content is HARD. It is so hard that most agent don’t do it.  The solution, well, see #1 above!   Or, if you want to tackle it, here are a few articles, blog posts that get you the most bang for your time.

• Go BIG: Google likes blog posts of over 600 words. In fact many killer blog posts are in excess of 2,000 words. Bigger is better for ranking on Google.
• Write City Pages: Write pages that geo-target cities, areas, neighborhoods, whatever is appropriate for your area. Don’t get greedy! One long post for your main city is much better than three short ones for three areas.
• Articles on your site: Regular website pages shouldn’t be ignored. Breakout of your template content you get when you buy an agent site. Get into those pages and rewrite everything and target for your areas and services. Add your personal touch.
• Images are content! NEVER EVER EVER grab an image online and use it. Most likely it is copyrighted and you will be sued. ALWAYS buy your images. My suggestion is Stock.Adobe.com When you sign up for their service, the images are cheap and plentiful. Better yet, take your own images! This will keep you safe and add a local informed flair to your site.

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3.  Social Marketing:

I can hear it from here: ‘Yuck, I don’t want to do that. Again, see #1 above, we do Social for Agents too! But if you want to do it yourself, great! The techniques and platforms are too numerous to list here. I suggest: Facebook, LinkedIn, Instagram and Twitter for social.  The key here is to offer interesting information about the market and how you help buyers and sellers. Post your listings and sales too! Don’t forget to post your great reviews on Social, it helps!

4. Directories

There are literally hundreds of online directories. Think of them like the old Yellow Pages.  Directories are large so they rank well for well built profiles online. Do a little online research for directory lists and have at it. Adding your profile on a directory will also provide a link back to your website. Even no-follow link are advantageous for your online ranking.

5. Online Groups: 

This one is a bit out of the ordinary for such a short list but I believe agents talking to agents and networking is one of the greatest ways to get referrals and leads. Plus it is fun to connect with agents about of your market and share ideas.  Great Realtor groups online like RETechnology.com offer a lot here.  Other more consumer groups can be found on Facebook, LinkedIn and other smaller platforms. Being a helpful and not pushy participant can generate great leads and traffic to your website.

About Richard Uzelac:

Richard Uzelac is the Founder and CEO of GoMarketing Inc. and RealtyTech Inc.  “We started GoMarketing as a result of many requests from our Real Estate agent Clients with our company, RealtyTech Inc. Many of our Realtor’s spouses owned other businesses and wanted help. Real Estate Clients themselves had multiple businesses and wanted our help with internet marketing. They came to us as they were so happy with our work on their real estate websites,” he said. “This constant request for help prompted us to create GoMarketing to meet this very strong demand”, said Mr. Uzelac.

Richard Uzelac is available for Consulting and for speeches on Internet Marketing and Advertising. Please contact him  at 805.413.7893

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Display Contact Information correctly

People are using the phone everywhere, so it is very important to make sure that if they are searching for your company on the go, they can find your address and other contact information easily.

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Make sure images are not too big

Data on the phone is usually limited and it takes longer loading a website on the phone than on the computer. So make sure that the filesize of Images (not the resolution of the Images) is small to be loaded faster.

Usability

Making sure that customers can use your website by using intuitive gestures such as sliding will help them to not get confused. Also buttons and navigation should be big enough to click on them easily. There are a lot more aspects that you have to consider when it comes to usability on the phone.

We at GoMarketing are making sure that your website is working on all devices and that the most important information is easily to get to.

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KISS – Keep it short and simple

Otherwise people get bored and may not read everything. This will be different if you are writing for a blog, but for a website it is important to keep it short and simple.

Use paragraphs

Headlines and other separators are very important to organize your content well. The paragraphs should not be too long and easily to read.

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Don’t use complicated words

… unless you are having a website where only specialists are having access to. People might not know your Jargon and get disappointed by not understanding what you want to say.

Talk to customers directly

This may sound weird, but people like being addressed by you as a company. If you are using the word you, it makes people feel comfortable with your brand.

Avoid Repetition

People don’t want to read the same content all over again, so just don’t use duplicated content.

Have you ever heard of those content writing tips?

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