1. Professional Website:

Your plumbing company’s website serves as the online face of your business. It should be professionally designed, visually appealing, and user-friendly. Ensure that your website provides essential information about your plumbing services, contact details, and testimonials from satisfied customers. Optimize your website for mobile devices to cater to the increasing number of users accessing the internet on smartphones and tablets.

2. Search Engine Optimization (SEO):

Implementing effective SEO strategies is essential to improve your plumbing company’s visibility in search engine results. Conduct thorough keyword research to identify relevant plumbing company keywords that your target audience uses when searching for plumbing services. Incorporate these keywords naturally throughout your website’s content, meta tags, headings, and image alt tags. Focus on creating informative and engaging content that addresses common plumbing issues, FAQs, and provides valuable tips to attract organic traffic to your plumbing website.

3. Local SEO and Google My Business:

For a local plumbing company, optimizing for local search is crucial. Claim and optimize your Google My Business (GMB) listing, ensuring that your plumbing company’s NAP (Name, Address, Phone Number) information is accurate and consistent across all online directories. Encourage satisfied customers to leave positive reviews on your GMB listing, as reviews play a significant role in local search rankings. Additionally, target local plumbing company keywords in your website content to attract customers in your service area.

4. Pay-Per-Click (PPC) Advertising:

Supplement your organic search efforts with pay-per-click advertising. Platforms like Google Ads allow you to create targeted ads that appear in search results when users search for specific plumbing keywords. Design compelling ad copy, select relevant plumbing company keywords, and set a budget for your PPC campaigns. Continuously monitor and optimize your campaigns based on performance data to maximize your return on investment for your plumbing company.

5. Social Media Presence:

Establishing a strong social media presence helps you engage with your audience, build brand awareness, and drive traffic to your plumbing company’s website. Identify the social media platforms where your target audience is active and create business profiles for your plumbing company on those platforms. Regularly share valuable content, such as plumbing tips, maintenance guides, and before/after project photos related to your plumbing services. Encourage interaction and respond promptly to inquiries and comments. Consider running targeted ads on social media platforms to further expand your reach as a plumbing company.

Summing Up:

To effectively market your plumbing company online, it’s important to have a professional plumbing website, implement solid plumbing SEO strategies, optimize for local search, utilize pay-per-click advertising with plumbing keywords, and establish a strong social media presence. By meeting these requirements and incorporating plumbing company keywords strategically, you can enhance your online visibility, attract more customers, and grow your plumbing business in the digital landscape.

GoMarketing is a full service digital marketing company that specializes in providing comprehensive online marketing solutions tailored specifically for plumbing companies. Schedule a call today at 805-413-7893 or by filling out the online form. By staying ahead in the competitive plumbing industry, embracing the opportunities offered by online marketing, and adapting to changing trends can help you stay ahead in the competitive plumbing industry. GoMarketing’s tailored solutions, you can enhance your online visibility, attract more customers, and ultimately grow your plumbing business in the digital landscape.

The post Top 5 Requirements for Marketing Your Plumbing Company Online appeared first on GoMarketing.

Introduction:

Digital marketing and SEO are vital in helping home services companies increase their online visibility, attract qualified leads, and grow their businesses. With the ever-increasing competition in the digital landscape, it’s essential for these companies to implement effective strategies to stand out from the crowd.

This blog post will delve into the top ten digital marketing and SEO actions home services companies should take to boost their online presence and drive more conversions.

1. Develop a Strong Website:

A well-designed and user-friendly website is the foundation of your online presence. Ensure your website is visually appealing, easy to navigate, and mobile-friendly. Optimize your website’s structure and content using relevant keywords related to your home services. Create dedicated landing pages for each service you offer to improve your search engine rankings and provide a seamless user experience.

2. Optimize for Local Search:

Home services companies primarily serve customers in specific geographic areas. Therefore, optimizing your website for local search is crucial. Start by creating a Google My Business listing and providing accurate and up-to-date information about your business, including your address, phone number, and operating hours. Consistently update your business information on local directories and online review platforms. Incorporate location-specific keywords throughout your website to improve your local search rankings.

3. Build a Strong Content Strategy:

Developing a content strategy is essential for showcasing your expertise and attracting potential customers. Create informative and engaging blog posts, articles, and how-to guides that address common questions and problems your target audience may have. Incorporate relevant keywords naturally into your content to improve your search engine rankings. Additionally, consider diversifying your content with videos, infographics, and case studies to appeal to different learning preferences.

Also Read: What Googles New Algorithm Means For Your Websites Content

4. Leverage Social Media:

Social media platforms provide excellent opportunities for home services companies to engage with their target audience and promote their services. Identify the platforms that resonate most with your target markets, such as Facebook, Instagram, or Twitter, and create compelling profiles. Share valuable content, including tips, before-and-after photos, and customer testimonials. Actively respond to comments and messages to build relationships and establish trust with your audience.

Also Read: 10 ways your HVAC or any company can become a social media star

5. Run Targeted PPC Campaigns:

Pay-per-click (PPC) advertising, such as Google Ads, allows you to reach potential customers actively searching for home services. Conduct keyword research to identify high-intent keywords related to your offerings. Create targeted ad campaigns that lead users to relevant landing pages on your website. Monitor and optimize your campaigns regularly to maximize your return on investment (ROI) and ensure your ads appear to the right audience.

6. Focus On Customer Reviews:

Positive reviews can significantly impact your online reputation and influence potential customers’ decisions. Encourage satisfied customers to leave reviews on platforms such as Google My Business, Yelp, and Facebook. Respond promptly to positive and negative reviews to show that you value feedback and are committed to customer satisfaction. Display customer testimonials prominently on your website to build trust and credibility.

Also Read: The Power Of Online Reviews For Home Service SEO

7. Use Email Marketing:

Email marketing is an effective tool for staying in touch with past and current customers and nurturing leads. Build an email list by offering valuable content, exclusive discounts, or free consultations. Segment your email list based on customer preferences and purchase history to deliver targeted and personalized messages. Send regular newsletters, updates about new services, and special promotions to keep your audience engaged and encourage repeat business.

8. Create a Referral Program:

Word-of-mouth referrals are powerful for home services companies. Encourage your satisfied customers to refer friends, family, and colleagues to your services by implementing a referral program. Offer incentives such as discounts, cash rewards, or exclusive benefits for successful referrals. Make it easy for customers to share referral links or provide referral cards they can distribute.

9. Utilize Video Marketing:

Video marketing has become increasingly popular and can help home services companies showcase their expertise and build trust with potential customers. Create videos demonstrating your services, highlighting customer testimonials, or providing helpful DIY tips. Share these videos on your website, social media platforms, and video-sharing websites like YouTube. Optimize your videos with relevant keywords and compelling titles and descriptions.

10. Monitor and Analyze Data:

To continuously improve your digital marketing efforts, monitoring and analyzing data regularly is essential. Utilize analytics tools like Google Analytics to track website traffic, user behavior, and conversion rates. Identify trends, identify areas for improvement, and make data-driven decisions. Adjust your strategies based on the insights gained from your data analysis to optimize your digital marketing and SEO efforts.

Conclusion: Implementing these top ten digital marketing and SEO actions can significantly enhance home services companies’ online presence and success. By developing a strong website, optimizing for local search, creating valuable content, leveraging social media, running targeted PPC campaigns, focusing on customer reviews, using email marketing, creating a referral program, utilizing video marketing, and monitoring data, these companies can attract more qualified leads, build customer loyalty, and achieve long-term growth in the competitive digital landscape.

Ready to start using AI to boost your business? Get in touch with GoMarketing at 805-413-7893 or fill out our online form, and learn how we leverage artificial intelligence marketing to achieve your business goals.

The post Top 10 Digital Marketing and SEO Actions to Take for Home Services Companies appeared first on GoMarketing.

Are you tired of struggling to grow your HVAC contracting business online?

Discover powerful digital marketing strategies to help you generate more leads and revenue in this must-read article!

Competition in Online Marketing for HVAC companies, especially in thriving metropolitan areas, is typically intense. Many would say that there is a heating and air conditioning business ‘on every corner.’ You must rise above the competition and stand out using every marketing strategy at your disposal. In today’s modern IT era, HVAC digital marketing strategies will provide you with the highest investment (ROI) rate than traditional advertising methods such as printing and television.

Table of Contents

• HVAC Digital Marketing Strategies
• Digital Marketing for HVAC
  • » Build a Website
  • » Social Media Marketing
  • » Search Engine Optimization
  • » Pay-per-Click Advertising
• Additional HVAC Digital Marketing Tips
• Steps To Building An Email Marketing Campaign
• What Is Opt-In Email Marketing?

HVAC Digital Marketing Strategies

If you wonder what digital marketing can do for an HVAC company, let us examine the benefits of going with a digital strategy.

• HVAC companies who use digital marketing experience an increase in HVAC website leads (traffic and conversion)
• Greater ROI
• Increased ROI with pay per click (PPC)
• Strong branding to build a loyal client base

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Digital Marketing for HVAC Companies

The following digital marketing strategies and tips can help grow your business and establish your company as a leading heating and air provider in your geographic region.

» Build a Website

Even if you have a website for your HVAC company, you will want to optimize it to achieve optimum traffic and conversion. Ideally, the website should be fast and mobile-friendly. Customers are notoriously impatient and will navigate away from a website if it takes too long to load.

The website should also be secure and streamlined for Google users. Pay attention to visual layout and content.

» Social Media Marketing

The use of social media is a crucial component of any HVAC digital marketing campaign. You can create brand awareness and reach your customers on a personal level.

• Ask for reviews
• Run campaigns to truly fuel a fan base
• Drive traffic with the big social media giants of Facebook
• Share new products and services with your social media followers
• Cultivate a brand identity
• Share important business milestones to reach your customers.

Get our Social Media Marketing services for HVAC Contractors.

» Search Engine Optimization (SEO)

When a potential customer seeks a qualified HVAC company in their city, they will typically turn to Google or another search engine. Your company must come out on the first page of the search engine results and, ideally, in one of the first spots near the top of the page.

With traditional advertising, you could pick a name near the first of the alphabet and be one of the first companies in the phonebook. However, nowadays, everyone uses the internet on their computer, tablet, or smartphone to find a service provider.

SEO involves keyword placement on your website and within content such as blog posts. You will want to tailor a strategy to meet your company’s unique needs.

An SEO strategy might include the following:

• SEO placement to pull business from a particular geographic location. When someone searches for local HVAC services, you want your company to come up first on the search rankings.
• Boost your internal linking structure by using links to point to your website. You can use internal linking to keywords.
• Optimizing a page with keywords depends on placing the keywords to create flow without stuffing. If you use too many keywords or the content does not flow effectively, Google can penalize your website. Ideally, you should have a skilled SEO writer create the content for your website.

With a successful SEO strategy, you will get ahead of the competition on search engine results, so you bring in more business. Learn more about our Search Engine Optimization for HVAC Contractors.

» Pay-per-Click Advertising

Pay-per-click advertising (PPC) is a vital component of any long-term SEO strategy. Yes, it does take money to embark on PPC, but it is typically worth it. With a successful PPC campaign, you will quickly gain new customers.

Below are a few PPC tips to help you succeed:

• » Keywords: As a small business owner launching your first PPC campaign, you might want to pick broad keywords, but this should be avoided. Direct keywords are best to provide you with the greatest results. Instead of using something like ‘ac repair,’ rather, be more to the point with ‘ac repair company in (your town).’ Yes, broad keywords might give you greater exposure but pinpointing geographic locations will increase your conversions.
• » Geographic Areas: As mentioned, pinpointing customers in your company’s service area is imperative. You will want to use the correct geographic regions when advertising your services. Use the city, state, list individual communities, and even mention neighborhoods in all the content on your website so that Google and other search engines never wonder where your company is located. If a potential client in your town is looking for an HVAC company, you want to make sure that your company comes up.
• » Re-targeting: After you have launched your company’s PPC campaign, you will want to start re-targeting past visitors to your website to try to get them to come back and contact your company. The goal is always to drive traffic to your website and make conversions by ensuring that they contact your HVAC business for services.
• » Create a Landing Page: You want to direct leads to your website’s conversion-oriented page. You want them to quickly find what they are looking for and contact your business quickly.

Also Read: Pay-per-Click Advertising for HVAC Contractors

Additional HVAC Digital Marketing Tips

Here are a few other ways to digitally market your HVAC system:

» Newsletters and Email Marketing

If you want to retarget established customers, one of the best ways is email marketing.

Below are a few of the best email marketing practices that might prove successful:

• Provide valuable information via email: Send helpful information via your email to your customers. Things like special promotions or coupons are always more welcome than a simple HVAC sales pitch. You can also take the time to wish your customers a happy birthday or happy holidays. If you have recently hired new staff or made changes in the business, then be sure to let your customers know about the company news so they feel like they have become an essential part of your business family.
• Avoid Sending Too Much Information: You should avoid sending too much information. You do not want to swamp your customers with emails or send long-winded ones. Typically, sending an email once a month or once every two weeks is ideal for most HVAC businesses.
• Focus on Branding: Branding is a necessity in any digital marketing campaign. You want to create your business’s voice and brand. Creating a social media presence is a fantastic way to interact with your clients, bring in new leads, and genuinely fine-tune your brand’s voice. You want to become memorable to your customers and encourage them to share their positive experiences with your company.

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When you partner with GoMarketing, we’ll help you earn visibility for the keywords your target audience is searching, and earn more customers for your HVAC company.

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Steps to Building an Email Marketing Campaign

Here are the two steps to building an email marketing campaign:

• Encourage your HVAC service technicians, maintenance technicians, office staff, and sales associates to gather customer information such as emails. Ask the customers to fill out simple contact forms, which includes their email address.
• Use social media to reach out to customers and request email addresses
• Try paid strategies to continue your email list.
• Add opt-in signup when you send out email blasts.
• Ask website visitors to sign up for your newsletter.

Design custom templates for your email layouts by analyzing the content examined by website users when they visit your site. You will want to collaborate with an experienced designer to craft a specific email template that highlights your HVAC brand. Sometimes you might want to use data from past email campaigns to use proven design elements.

Create custom email content that appeals to your audience. You can also utilize giveaways or try contests to pique interest. Your goal is always engagement and conversion. You want your audience to open email and take the time to read it.

Keep track of your email campaigns, so you know if they are successful. You will want to track sends and delivery rates. Also, look to see if the emails are opened and examine click-through rates. Track website visits, leads, conversions, sales, and revenue with every email blast that you send out to determine success.

When launching an email campaign, track everything with split testing of subject lines, send times, dates, copies, and offers.

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What is Opt-In Email Marketing?

Many business owners drag their feet over the idea of email marketing because they assume that the newsletter will just end up in a spam folder or be deleted. However, an opt-in email marketing campaign is an effective way to reach your HVAC customers. You will not be sending your emails to a random list of homeowners. Instead, you will be targeting only people who want to receive information from your heating and air conditioning company. It is the opposite of an unsolicited email. Your recipients will opt-in for the messaging so that they can stay up to date about HVAC news, your company, and potential savings.

At Go Marketing, we can help meet all your HVAC Digital Marketing Strategies. Please contact HVAC Digital Marketing experts to learn more.

The post Digital Marketing Strategies for HVAC Contractors to Grow Leads & Revenue appeared first on GoMarketing.

It is scary times right now all around the world. The Coronavirus has locked us all up in our homes, and we’re scrounging for necessities like toilet paper when we do get out. Is life ever going to be “normal” again? Yes, it will, but it is going to get worse first. Slowly businesses will be reopening, and more people will be returning to work.

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1. Use Social Media to Connect With Your Customers During This Critical Time

The impact of this Coronavirus outbreak is something to be dealt with by everyone. It doesn’t matter if you’ve tested positive or not. We’ve all be locked in our homes, and we’ve all had to take extreme cautions.

We’ve had to quit gathering with family and friends and haven’t been out to eat at our favorite restaurants or go to the movies or shopping in months. We aren’t going to work, and we have to homeschool our kids. What we may have thought to be a significant life change has now been downgraded to minor inconveniences, but it’s all been jarring and unsettling, nonetheless.

Now is a time when expressing empathy to those around us virtually. Now is the time to offer to help out and be sensitive. Now is not the time to be pushy or salesy, but it is an opportunity for making your brand stand out as that caring, concerned business. There are more of us on social media right now because we can’t go to work or unlock the doors to our businesses. We have the means to stay connected through this pandemic and a business owner. You can make the most of this captured audience.

Contribute to food banks in your immediate area on behalf of your company. Volunteer to do the grocery shopping for the elderly. Use social media to promote your good deeds and build your brand. GoMarketing has several ideas that we’ll be glad to share with you and help you get implemented. And promote your good deeds to help build your brand.

2. Make Sure Your Business Is Easily Found Online

With less time in our cars or walking, we’re spending more time indoors and on the internet. Until they ‘release’ us and we all feel comfortable getting out and about again, that internet time is going to increase. Until then, shopping online, we shall do!

If everyone is online shopping, then that is where you need to be! If you’ve haven’t been in the virtual world, now is the time. You need to find what search engine optimization strategies are getting businesses to the top ranking on Google and make it happen for your website. Find out what you need to get found easier on search engine results pages. Get out of your protective shell and see what’s happening around you, then join in. GoMarketing is keeping a watchful eye on internet trends. Let us help you find the trend that fits your business through our Online Branding Services!

3. The Smart Advertising Move Right Now: Pay-Per-Click (PPC)

With more of us on the computer, the timing is right for PPC marketing. If you’ve tried it before and had poor results, try it again. If you have never tried, now is the time to gain in the competitive online race and take advantage of the drop in cost-per-click rates. Get more exposure and save money doing it – how great is that? With the team at GoMarketing on your side, we’ll help you make a PPC campaign that sends your numbers soaring upward.

4. Take This Opportunity To Make a Special Offer During These Unique Circumstances

SEO increases organic traffic and pushes you up past the competition. People have nothing but time on our hands, and we’re surfing the internet more, but they’re still going to choose from the top 5 businesses on a Google search. GoMarketing can get your website to the top, but you need to put some effort into it and create an optimization strategy. The daily content is required with your optimization strategy in play, because if you aren’t on top of it daily, your competitors will be, and you’ll be on the losing end of this scenario.

Yes, budgets are tight right now, but stopping your SEO campaign would be a critical mistake. Your business will suffer from lost leads and lost revenue. Your competitors may be putting a temporary hold on their SEO campaign, so take advantage of that weakness and push with all you have to muster.

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5. Local SEO and Online Reviews Are Substantial Right Now and Later

As we mentioned earlier, the coronavirus outbreak will fade, and life will return to a normal state. All good things come to those that wait and prepare, which is what you should be doing right now – preparing. Keep in mind that SEO is a long-term strategy, and what you do today with your SEO campaign will affect the organic search traffic that lands on your website even two months later. Your revenue will suffer if you pause your SEO campaign now because, in two months, your website will be down at the bottom of any Google search. Let GoMarketing help you stay at the top of page one now and still be there two months later.

6. Keep Your Customers Informed and Spin How You Present Your Company To Fit The Time

Customers should easily find your website in your geo region, and GoMarketing can help you make that happen. Right now, everyone is looking for convenience aid. If your business can be that convenience, they’ll remember you later when the world is going to open up again, and they’ll be more likely to give you’re a positive review now. With our help, we can build up your online reputation and help you manage it later, keeping you in contact with your target audience during this chaotic, yet quiet time. Your product or service needs to be presented in a way that people see it as helpful, and we can help you make that happen.

7. Now Is The Time To Work Those Digital To-Do Lists

One good thing we’ve all had to happen is the free time we have now. Not having that commute to and from the office has added 2 to 3 hours to our day. The impromptu meetings aren’t happening now, either. Now we have the time to check those cracks where things fell and address them.

Get your website updated. GoMarketing can help you revamp your site, give it a new look, making sure it has a clear call-to-action, and perform a CRO audit to make sure the CTA is on-spot with today’s trends. We’ll audit your SEO, too, and make sure your optimization strategies are maximized to give you the most edge possible.

During This Coronavirus Pandemic, All Sizes Of Businesses Are Finding A Way To Market

While the streets have gotten quiet and the world seems to be at a standstill, small and large businesses are trying to stay afloat. A local art teacher wanted to stay connected with kids while they’re being homeschooled and separated from friends and teachers. Using Facebook Live, she started offering free art activities. Now there are 100s of kids and their parents tuning in to see today’s activity. When this pandemic is over, she has an excellent chance to see a lot of new students signing up for her art classes.

Business owners, executives, even musical and stage artists are reading books online for kids to enjoy and listen. These are one way of connecting that will be long remembered after things return to normal. If you’re afraid that everyone will forget what they’ve learned, a photographer has found a way to help remember with pictures. She takes pictures of families on their front porch in the stay-at-home garb—a real reminder of real times.

Big companies are suffering too, and they are looking for any way they can keep their doors open now, and when life returns. Smart advertising and digital marketing that is promoting what they are doing to keep the virus at bay with positive can-do messages. Like KFC, for instance.

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KFC
KFC has loaded onto Instagram a social distancing campaign that promotes their chicken too. Reminding everyone that you order online for pick up or delivery, stressing the fact that they are practicing touchless service and using the latest in handwashing and sanitation policies.

Starbucks
Starbucks’ COVID-19 strategy for their marketing during this time was to use compassion and empathy and offered first responders and healthcare workers a free beverage. They went to Instagram with their thanks and this announcement, which is sure to get them more business after life returns from people that may not have frequented them before.

ALDI, Walmart, and other like stores
ALDI, Walmart, and other like stores have established certain hours each day for senior citizens and vulnerable customers to do their shopping. Kroger has taken their marketing ploy in another direction, by advertising how they are taking care of their employees by extending their guidelines for emergency leave and issuing bonuses for both full time and part-time employees. They didn’t forget about their customers, though. They have eliminated their curbside pickup fee of $5.00, so you don’t have to get out of your car during this uncertain time.

Wrapping Up

No doubt about it, the world is going through some challenging times, but that doesn’t mean your business can’t flourish and grow. Take a different and new approach. Don’t pull back on your marketing efforts. In these critical times, you need to be compassionate and empathetic, let your customer base know you’re in this with them to help them. Let GoMarketing work with you in finding the insight that will make this time a time for growth and memories. Don’t hesitate to contact our team of professionals at GoMarketing to answer any and all questions concerning your digital marketing strategy during and after Coronavirus: 805-413-7893!

The post 7 Digital Marketing Strategies During and After Coronavirus appeared first on GoMarketing.

Here are some tips on how to beat the competition among real estate websites:

Keyword Research:

Do keyword research into how home buyers or sellers search in your area. Google offers free Webmaster Tools including a Keyword Research tool. Another good tool is the Moz.com system. The benefit here is knowing how many times people search for specific keywords, in your market area. Knowing that, you should add these keywords in your descriptions of your markets and cities. The more searches equals the more opportunities for you will have of someone finding your site, engaging and contacting you!

Fix Broken Links:

Make sure you have no broken links on your site: Broken links sound bad and they are, there are many free linking tools that will help you identify and fix broken links.

Title Tags:

Place original title tags on every page and make sure your meta description includes targeted keywords: Google’s Tag Manager is a great tool for keeping your tags up to date and supporting your SEO programs.

Create Original Content:

Your site should have original content with keywords: Google says, ‘Content is King’ and it’s very true. Duplicated content will not get you much and could cause damage to your online rankings. Good quality original content makes the difference.

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Create a Real Estate Blog:

Long 1,000 to 2,000 word blogs are very important to online rankings. Google respects original informative blogs. Try to blog every week at least.

Get Social:

Participate on social media networks such as Twitter, Facebook, LinkedIn and others: Millions are on Social Media and you need to go to where the people are!  Setup your Business pages correctly and stay somewhat active to leverage these great lead opportunities!

Advertising:

Consider starting a pay-per-click advertising campaign:  Once you understand online advertising, go ahead and jump in. If you don’t understand it yet, hire a professional company  like GoMarketing.com!

Following these steps can go a long way when it comes to marketing real estate online. If it all seems a bit overwhelming, I understand!  It is actually a lot of work and commitment for those unfamiliar with online marketing and such. No worries! Our professional team of Marketers, Designers, Advertisers and Writers are here to take that burden off your shoulders. Just contact us at (805)413-7893 and let’s start the conversation to build your business online!

Richard Uzelac, CEO of RealtyTech.com and GoMarketing.com is available for consulting for Internet Marketing, Advertising, Branding and Design. Mr. Uzelac is also available to speak at Conventions, Expos, and Corporate Meetings. Please call Richard at (805)-413-7893 for more information.

Uzelac started RealtyTech in 2002 Building Websites and IDX for Agents and Offices. Over the past 17 years RealtyTech has launched over 8,000 websites and IDX solutions for agents nationwide. Richard Uzelac started GoMarketing in 2010 to service Professionals, Business and Corporations online.

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• About one-third (94 million) adults use the Internet every day in the U.S.
• Of those 94 million, 64 percent (a bit more than 60 million) use a search engine each day.
• 64 percent of Americans use the Internet to search for local businesses.
• What’s more, people searching online for products and services offered locally often want to purchase them right now.

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If you’re not where your customers can find you, you’re losing business to your competitors who are.

An Internet marketing  — also sometimes known as search engine optimization (SEO) — company can help you get found online. You could do this yourself if you have weeks and perhaps months to learn it well enough so that you’ll see results.

But a professional and well-established Internet marketing company can get you found by hundreds if not thousands of potential customers in the time it would take you to get up to speed on the ever-changing Internet marketing techniques.

Here are five good reasons to hire an Internet marketing company:

1) The company can create a great opt-in landing page for your business. Internet marketing is all about creating relationships and if a prospect fills out the form on your landing page, that will then allow you to…

2) …send e-mail messages regarding your business to the prospect. These e-mails will contain such messages as notices of sales, free products, seminars, etc. The idea is to be “seen” in a prospect’s inbox regularly. Doing so and offering information of value to your prospect will help him or her trust you. Trust begets sales. A good landing page probably won’t result in an immediate sale, but you won’t be able to engage in a terrific e-mail marketing campaign to prospects without it. And it’s the great marketing campaign that sooner or later — and probably sooner than you think — will make your prospect a buyer.

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3)  Speaking of relationship building, your Internet marketing/SEO company undoubtedly will want to get a social media marketing campaign underway for you. The company will set up accounts for you at the major social networking sites (LinkedIn, Twitter and Facebook) and get you started. Remember that the purpose of marketing on these sites isn’t to sell but to build relationships. The buying will come.

4) Pay-per-Click. This can be a terrific way to get more visitors to your site quickly (as in hours). It also can be a great way to bring prospects who could easily end up becoming buyers if you run your PPC campaign well. Your SEO/Internet marketing company will research the correct keywords to use in your campaign, keywords that will help get your ad on the first page of Google and other search engines’ results pages.

5) Keywords are key with SEO. The right keywords used in the right way on your website (in your title and meta tags, in your website’s copy, etc.) can go a long, long way to getting your site appearing in the top one or two pages of search results. Put your patience cap on, however — it can take several weeks or months for your site to appear in these top-ranked”organic” search results.

Take the next step and contact GoiMarketing.com. We are a leading Internet marketing/SEO company and we can help your website get found, get noticed, and make sales!

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Once you’ve chosen your keywords for your Pay-per-Click campaign, it’s time to write the ad — also known as a listing — that will appear in the search results.

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Be careful as you craft this. This is your “headline” and it will be competing with others in the search results. You want to create a listing that will get your target market to click on it.

Your title should be short — no more than five words. Select a title/headline that shows what the page it leads to is all about while promoting awareness of your brand.

The description — the two lines below your title — can be longer, but really should never be longer than 25 word. Let readers know how clicking on your link will answer their search query.

For example, let’s say you sell hiking boots and that your business name is Bob’s Hiking Boots Company. A search phrase might be “buy hiking boots” (people actually will probably also type in a brand name, ex: “buy Merrell hiking boots,” but for now we’ll just leave a brand name out).

Your title/headline could be “Great Hiking Boots from BobsHikingBootCo.com” or “BobsHikingBootoCo.com Best Value Boots.”

Your description could then read: “Great selection of hiking boots for all ages and abilities. Bob’s Hiking Boots Company offers you great quality and terrific prices.”

If at all possible, put your keywords in the title and ad:

Title: “Buy Hiking Boots at BobsHikingBootsCo.com”

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Description: “Looking to buy hiking boots? Bob’s Hiking Boot Company offers you great quality boots at terrific prices.”

Write different ads for the same keywords so that you can experiment to see which ads/listings bring you buyers. Focus on those ads that result in paying customers, not just traffic. Study your stats and discard those listings that don’t bring you business.

If you need help with your PPC campaign, give GoiMarketing.com a call. We can help you put together one that will bring you new customers while providing you with a terrific return on your investment.

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1) Establish your budget and how long you’re going to run your campaign. You’ll also need to decide which PPC service you’re going to go with. Will you just be bidding with Google, or will you use Yahoo!, MSN and/or another search engine service? You may want to check where your top competitors are bidding and bid there, too.

2) Build your keywords list using a keyword research tool such as Google’s.

3) Be sure to use keyword variations. You may find some great niche keywords that your competitors are not, niche keywords that will bring you a good amount of traffic without sending your budget through the roof and beyond.

4) Track, track and track some more. See where you’re getting the most traffic for your buck. Track which keywords are bringing you the most visitors who click and convert. Tweak your campaign as needed.

In fact, it’s vitally important that you choose search terms that attract the best sales prospects, which may or may not be the terms that bring you the most traffic.

As you choose your keywords, aim to be as specific and focused as possible. You’ll find that the starting bid for a top term is much higher than your budget can afford, but you can receive terrific results — possibly even better results — using niche specific keywords.

5) Keep your keywords simple. Let’s say you sell hiking boots. When people search for boots, do you think they type “purchase hiking boots”? They do, but they far more often use a simple term such as “buy hiking boots.”

6) Again and again — we really can’t stress this enough — tweak your campaign to focus on those keywords that bring you results. Track your customers from the keywords they used to find your site to when they actually purchase. Those are the customers you want. What search terms are they using? Aim to use those keywords.

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If you’re not spending the resources to capture your target market when they go online to look for your product/service, you ARE losing business.

Another fun fact: 60 percent of all businesses are putting more money into online advertising than to off-line, traditional marketing. Are you one of  those businesses?

Your customers today don’t wait for you to give them information; they’re finding it themselves online, using the Internet to research price, features, benefits and sellers of the products and services you provide.

Are you helping your potential customers in their decision making process, or are you letting your competitors do so?

If you’re not, having your website properly optimized for the search engines (search engine optimization, or SEO), can go a long way to your business being found at the top of a search engine’s results. Since almost 90 percent of consumers use the Internet to research their purchases, your website needs to rank high on the search engine results pages (SERPs).

Yet you must understand that proper optimization takes time — possibly a good three months until you see meaningful results.

But as a long-term marketing strategy, optimization is exceptionally cost effective and has one of the lowest customer acquisition costs over the long-term compared to other marketing and advertising strategies.

A good SEO company will be able to research and ascertain the proper combination of SEO strategies, and can meld it into a successful integrated marketing plan.

As you work with your SEO company, you’ll want to ask them to ensure that links to your site appear in three sections of a search engine result: the maps section (where people look local for providers of products and services), the paid section (usually the results at the very top and right hand side of a page; these are paid advertisements), and the organic section (your business ranks high in organic when your site has been properly optimized for keywords).

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• If you pick your keywords well (that is, find good niche keywords with good traffic… but not too good, or else you’ll be competing with everyone else) PPC will really help you get traffic very quickly. And, if you’ve created a landing page and website that converts your visitors into buyers, PPC truly can help you get new clients/buyers fast!
• Unlike organic search results, where you research and research — and research some more — very tight and very-niche keywords used by your target audience, you don’t need to worry too much about getting the keywords exactly right. If you pick a keyword and no one uses it, you don’t have to pay for it (because no one clicked on your ad because it never appeared in on a search results page because no one uses that search term).

  You don’t need to worry about attracting search engine spiders. So long as you have the budget, bid properly on decent keywords and you pay for/run you ads, you’ll get traffic.

• In fact, unlike optimizing your page for organic search, there’s no need to worry about HTML tags, backlinks, how long you’ve been online, etc. Instead, your PPC campaign will bring you all the traffic your PPC budget can provide.
• In addition, there’s no need to write and distribute articles, Tweet, post to a blog, comment on others’ blogs and in forums (all good SEO and social media marketing activities) unless you want to. Your PPC campaign can bring you a wealth of new business on its own.

If you’d like to learn more about how PPC done correctly can bring you more customers and result in more sales, contact GoiMarketing.com. We can help you craft a PPC campaign that fits your budget and gets you results.

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