1. Professional Website:

Your plumbing company’s website serves as the online face of your business. It should be professionally designed, visually appealing, and user-friendly. Ensure that your website provides essential information about your plumbing services, contact details, and testimonials from satisfied customers. Optimize your website for mobile devices to cater to the increasing number of users accessing the internet on smartphones and tablets.

2. Search Engine Optimization (SEO):

Implementing effective SEO strategies is essential to improve your plumbing company’s visibility in search engine results. Conduct thorough keyword research to identify relevant plumbing company keywords that your target audience uses when searching for plumbing services. Incorporate these keywords naturally throughout your website’s content, meta tags, headings, and image alt tags. Focus on creating informative and engaging content that addresses common plumbing issues, FAQs, and provides valuable tips to attract organic traffic to your plumbing website.

3. Local SEO and Google My Business:

For a local plumbing company, optimizing for local search is crucial. Claim and optimize your Google My Business (GMB) listing, ensuring that your plumbing company’s NAP (Name, Address, Phone Number) information is accurate and consistent across all online directories. Encourage satisfied customers to leave positive reviews on your GMB listing, as reviews play a significant role in local search rankings. Additionally, target local plumbing company keywords in your website content to attract customers in your service area.

4. Pay-Per-Click (PPC) Advertising:

Supplement your organic search efforts with pay-per-click advertising. Platforms like Google Ads allow you to create targeted ads that appear in search results when users search for specific plumbing keywords. Design compelling ad copy, select relevant plumbing company keywords, and set a budget for your PPC campaigns. Continuously monitor and optimize your campaigns based on performance data to maximize your return on investment for your plumbing company.

5. Social Media Presence:

Establishing a strong social media presence helps you engage with your audience, build brand awareness, and drive traffic to your plumbing company’s website. Identify the social media platforms where your target audience is active and create business profiles for your plumbing company on those platforms. Regularly share valuable content, such as plumbing tips, maintenance guides, and before/after project photos related to your plumbing services. Encourage interaction and respond promptly to inquiries and comments. Consider running targeted ads on social media platforms to further expand your reach as a plumbing company.

Summing Up:

To effectively market your plumbing company online, it’s important to have a professional plumbing website, implement solid plumbing SEO strategies, optimize for local search, utilize pay-per-click advertising with plumbing keywords, and establish a strong social media presence. By meeting these requirements and incorporating plumbing company keywords strategically, you can enhance your online visibility, attract more customers, and grow your plumbing business in the digital landscape.

GoMarketing is a full service digital marketing company that specializes in providing comprehensive online marketing solutions tailored specifically for plumbing companies. Schedule a call today at 805-413-7893 or by filling out the online form. By staying ahead in the competitive plumbing industry, embracing the opportunities offered by online marketing, and adapting to changing trends can help you stay ahead in the competitive plumbing industry. GoMarketing’s tailored solutions, you can enhance your online visibility, attract more customers, and ultimately grow your plumbing business in the digital landscape.

The post Top 5 Requirements for Marketing Your Plumbing Company Online appeared first on GoMarketing.

Here, we give you actionable tips to help grow your online presence and drive more clients to your business, without a sweat. Let’s dive in.

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1. Local SEO for Plumbers: Be “the Plumber Near Me”

1.1   Local Content Optimization for Plumbers

In the digital era, people rely on search engines like Google to find the information they need, whether it is how to fix leaking pipes or find the local plumber in their area. If you want to rank for geo-targeted searches on google, the website must be optimized for “near me” searches along with high traffic keywords.

The objective of digital marketing is to generate online leads in your service area. If you offer plumbing services in Los Angeles, in that case, your website must be optimized for geo-targeted keywords like:

• “Plumber near me”
• “Plumber Los Angeles”
• “Emergency Plumber”
• “Los Angeles Plumbing phone number”
• “Drain Cleaning in Los Angeles”

1.2   Optimize Your Google My Business Page

Yellow Pages books are quickly fading into a past as local searches migrate online. But there remains a similarity between paper directories and local online searches: customers cannot find you if your business is not listed. And Google regularly updates its algorithms to accommodate online search trends and continually offer the best user experience. It is, therefore, common to see top-ranking businesses featuring in the Google maps.

The top three businesses on Google Maps make up the coveted local pack. Ranking your business here doesn’t have to be a struggle provided you do the right thing. First, ensure your website content is relevant to your area of operation, even if you serve multiple places. Secondly, keep your NAP(Name, Address, Phone Number) information consistent across your webpages and other websites. NAP is critical to local organic search results as Google takes the data into account to provide the most relevant results for geo-targeted searches.

It would be best if you optimized your Google My Business profile with local keywords. And ensure you input the correct NAP information and all the plumbing services you offer in a particular area. Also, optimize your website for mobile, so you don’t lose potential customers to competitors with faster-loading websites.

2. Target Your Customers with Paid Search Campaigns

Paid search campaigns can incredibly complement your SEO efforts by targeting people looking for your plumbing services and generating traffic and sales faster. Leverage the following tips to crack paid search campaigns for plumbing services.

2.1   Focus on Emergency Plumbing Keywords

Often, plumbing issues occur unexpectedly or even during the wee hours of the night. A homeowner facing such a situation doesn’t have the patience to book plumbing services and wait for days before help comes their way. They need immediate assistance.

Tap into this urgency and see your revenue grow dramatically by adding plumbing keywords to your ad campaigns like:

• emergency plumbing + your operation area
• 24/7 plumbing services near me
• plumbing after hours

Your ad copies should emphasize you are the best emergency plumber in the target area, so customers know your services are exactly what they are looking for. Ensure these prospects can see your emergency phone number on your website for a quick connection to your services.

2.2   Run a Call-only Campaign

Another trick to cater to emergency plumbing situations and quicken lead generation is by eliminating website visits from the conversion process. Call-only campaigns can help with that. Here, your number shows in your ad’s headline so potential customers can call you directly from your ads…instead of customers having to visit your website.

Call-only ads are the perfect tools to target customers who do not have the time to compare several options, they need a fast solution for their plumbing issue. And do not forget to optimize these ads with emergency keywords, as discussed earlier.

2.3   Relevancy with Ad Group & Keyword

Generic paid ads will not get you meaningful results. But a clear demonstration of relevancy is sure to instill trust in potential leads and elevate your lead generation. Show that you understand your target specific problem, and you can offer them a unique solution. But how?

Create an ad group for each service you offer, adding only keywords relevant to the specific service. Then create matching ads for the ad group. For example, if you offer commercial plumbing, create a commercial plumbing ad group targeting “commercial plumbing” keywords. Then craft specific ads just for commercial plumbing.

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3. Manage Online Client Reviews

It is no secret that most customers rely on online reviews to decide on the plumber they can fully trust with their property, family, and plumbing needs. A good reputation is an excellent marketing tool as it instills hope and trust in your prospects.

Even if you are just getting started, managing your reviews should not be daunting and costly. It begins with a simple request for a review from a customer whose project you have just completed. The best thing is to write each of them a personalized email requesting feedback. For positive feedback, send the customer an email with a link to your Google My Business page, where they can leave their reviews. It is not just about ratings. Encourage your customers to write what they liked about your plumbing services and why they would recommend friends and relatives to you.

It is important to address negative feedback diplomatically. Seek to know why a particular customer was unsatisfied. And remedy the situation as quickly as you can.

4. Write a Blog and Resources Related to Plumbing

A critical part of distinguishing yourself as an industry leader and earning customer trust is publishing helpful and relevant blogs on your website. Offer your visitors practical tips related to plumbing. For example, you can teach them ways to prevent drain blockage.

Blog consistently to build your authority in the industry, complement your SEO efforts, and rank favorably on search engines. Leverage long-form content to provide as much information as possible and generate links from industry-related websites. Useful content can also help increase the time visitors spend on your website (lower bounce rate), signaling to Google that your site is helpful to the readers.

Ideas for Plumbing Blogs:

• Why Does My Sewer Keep Backing Up?
• Tips on How to Thaw Frozen Pipes
• Plumbing Tools The Homeowner Would Use
• Why Does My Toilet Keep Clogging?
• How to Find a Water Leak Inside a Wall
• How to Use a Plumbing Snake
• Benefits Of High-Pressure Drain Cleaning

Even as you make your blog posts reader-friendly, you will want to optimize them with relevant keywords, especially the long-tail phrases. Do not forget to share helpful information through email newsletters, but keep the subscriptions optional. Stick to an email newsletter schedule to keep your brand always in the mind of your subscribers.

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5. Invest in Social Media Marketing

Leverage social media to elevate your online presence and engage with your target audience on a more personal level. Post high-quality, relevant, and engaging posts, including videos and images, on your social accounts, to increase awareness and build a loyal social community. And respond to feedback on your timeline and in private messages to establish trust and authority.

Target specific audiences with social ads to engage high-intent social users and drive qualified leads to your website. Post regularly to keep your brand on your audience radar. You can use social media management platforms like Sprout Social and HootSuite to streamline your social media tasks.

Conclusion

There you have them, practical digital marketing tips for plumbers to improve your online presence, drive traffic to your website, establish authority, and grow your revenues. Implement them one by one, testing and improving their effectiveness to make your plumbing business stand out from the crowd.

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Congratulations on building a $1M business in the ever-competitive plumbing or HVAC industry. Now, what next? As a visionary, your next objective is expanding your enterprise into a multi-million-dollar empire.

Well, it is easier said than done.

But thankfully, GoMarketing professionals have gone the extra mile to uncover the secrets the industry’s big players leverage to achieve colossal growth. Read on to learn these tricks.

Adopt a Growth Mindset

It is impossible to turn your vision into reality without a growth mindset. Without specific goals, you serve the same clients year in and year out, entrapping yourself in a cycle that places your business in the status quo- making you a living, but not the best.

With a growth mindset, you believe you can take your HVAC business to new heights through hard work and dedication. However, the road is not all smooth. But you do not give up when you come across obstacles. You believe that challenges and failures are opportunities to learn and are ready to do everything possible to grow your HVAC or plumbing business from $1M to the multi-million mark.

Having developed a growth mindset, it is critical to orient your day to day activities towards your growth goals.

But precisely what should you do to hit the multi-million-dollar mark?

Read on to learn the growth secrets the big boys in the HVAC and plumbing industries have hidden from the public eye for so long.

Table of Contents

• Excel in a Particular Trade
• Get Digital Marketing Right
• Create a Referral and Review System
• A Customer Retention Program Will Keep Them Returning
• Invest in Automation
• Track Performance
• Partner with GoMarketing for Rapid Growth

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Excel in a Particular Trade

You cannot afford to be a jack of all trades when trying to scale up your business. You want to be a master of one, offering impeccable services that will get specific customers flowing into your plumbing or HVAC shop.

It starts with understanding that you cannot meet every customer’s needs. Then concentrate your resources towards helping customers with a certain problem.

Wondering how?

Find a unique problem in the plumbing and HVAC industries and specific methods you can leverage to offer a unique solution. That should be your unique selling point(USP). A strength that sets you apart from your competitors.

Understand what your potential customers desire in plumbing and HVAC services.

Are they looking for quality or the lowest price possible?

Are they relatively skilled homeowners who can conduct basic repairs but require professional help for complex installations, maintenance, or repairs? Or are they less experienced homeowners who will need you for every little repair?

But how do you communicate your USP to your prospects? Look no further than an intuitive, navigable, and attractive website and social media channels. But do not be carried away with selling your services that you forget your prospects also need relevant and helpful information. You want to sell your services while distinguishing yourself as a thought leader by offering relevant, engaging, and useful content through blogs and social media posts.

Get Digital Marketing Right

A huge number of shoppers now look for services and products online. The criticality of digital marketing comes in here. You want to capture these prospects actively looking for HVAC or plumbing services/products like your online. Or else, you lose them to your competitors marketing their services better online.

First, understand that your website creates the first impression of your business. Create a neat, user-friendly website that speaks your brand. Today, shoppers are more reliant on their phones than ever. So, ensure your website is optimized for mobile.

Another critical part of your online marketing strategy for plumbing or HVAC is building a sales funnel. The path that defines a customer’s journey, right from being unfamiliar with your business to being loyal customers more than willing to drive more clients to your doors.

Understand each part of their journey and apply powerful online marketing techniques that will get them to take the next step.

Leverage search engine optimization(SEO) best practices like keyword research, content marketing, link building, local SEO, and others to rank favorably and increase your visibility on Google. And harness the power of Google ads to capture qualified leads looking for and ready to hire your services. But only pay-per-click best practices such as compelling copies, as well as effective bid and keyword management, can get you the results you desire.

Also, check what your competitors are doing. Look to offer better content, create better ads and social media marketing strategy than them.

At GoMarketing, we understand that digital marketing can be tricky for most plumbing and HVAC business owners. We can help drive more traffic into your business and convert more leads into paying customers with our digital marketing services tailored to HVAC and plumbing clients. We offload the marketing burden off your shoulders, giving you more time and energy to focus on what’s more important for your business.

Give us a call today at 805-413-7893 to initiate a personalized conversation around your business needs with a tailored marketing plan of plumber digital marketing and HVAC digital marketing services.

Create a Referral and Review System

Build trust and confidence in your services and drive more customers and revenue into your business using referral and review programs.

It does not hurt to request satisfied customers to recommend your business to their friends and family. Or even leave a review on quality sites like Yelp and Angie’s List.

Do not forget to ask for reviews you can post on your website and social media pages. Sending a personalized email asking for a review a month after service/product delivery can do the trick.

Another way to level up customer referral is by creating a mutual referral partnership with a local company offering similar but different services.

So, if you cannot help a certain customer with a particular HVAC/plumbing, you refer them to an agency trying to build that side of their services. In return, the company sends customers to you.

Another trick is partnering with real estate agents with easy access to customers you could be looking for. And engaging equipment manufacturer in a conversation about listing your business as a certified equipment service provider. The training and documentation involved in this process are undoubtedly worth the cost.

But it is your responsibility to make your services worth the referrals and recommendations. Look to improve customer services year after year.

Whereas service quality can get you more business, personal relationships go a long way into helping you build a formidable empire. Therefore, we cannot emphasize enough the need to treat your customers like royalties.

Also Read:

• How to Get HVAC Leads and Service Calls in 2023 for FREE
• Digital Marketing Strategies for HVAC Contractors to Grow Leads & Revenue
• Newburry Park HVAC company increases digital marketing efforts
• Richard Uzelac What HVAC and Plumbers, Must Know About The Google Guarantee
• 10 ways your HVAC company can become a social media star
• Best HVAC keywords for contractors

A Customer Retention Program Will Keep Them Returning

This far, you know how to keep more customers coming to your doors, but how do you retain them?

A quick answer to this question would be continually offering top-notch services. But a working customer retention strategy is sure to give you an edge in the fiercely competitive plumbing/HVAC industry.

Never take your customers for granted. Remember, they have plenty of options to consider, and you do not want to lose them to your competitors.

Always thank a client for their purchase and remind them why you will always be their top choice. An easy way of doing this is by adding your customers to your email list (it should be optional) and updating them on future product/service releases, offers, and other relevant content.

Another way to retain clients is by asking them what they want and delivering exactly that. Leverage customer satisfaction surveys to learn what clients enjoy about your services, areas that need improvement, and HVAC or plumbing services and products that would make their life easier.

Reward purchase behavior to increase a client’s loyalty. This points to the importance of a well-integrated loyalty program. Rewards to consider include coupons, advance savings on new products, free merchandise, or even gifts for each referral.

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Invest in Automation

You do not want to appear busy handling all your business operations manually, while in real sense, you are wasting an incredible amount of time and money that you could spend on more profitable activities.

Note that HVAC and plumbing niches are continually evolving, and failing to pick up the pace is a sure way to lag behind the competition. Scale up your business with automation.

If you are losing money from poor inventory management, thanks to stock tracking and automated monitoring, you can digitize your stock control and seal the gaps.

Suppose you are losing too much time performing administrative duties to the extent of missing, overlooking, or incorrectly communicating jobs. In that case, it makes sense to sort that out with scheduling automation to prevent further income loss.

Other automatable areas in HVAC and plumbing businesses include technician training and development, money management, vehicle maintenance management, intra-team communication, and marketing.

Systemize your business at your own pace, but avoid staying behind the trend. Still, do not automate so much that you lose touch with personal relationships.

Track Performance

A savvy business owner recognizes the importance of performance evaluation. Be eager to know how your growth efforts are progressing. Only then can you make profitable adjustments that will propel your $1M business to the multi-million empire you desire.

Track everything, from sales conversions, repeat customers, callback time, to job completion time. From there, get creative with ways to optimize your performance metrics to save more time and increase revenues.

Partner with GoMarketing for Rapid Growth

There you have them, the secrets to scale up your HVAC or plumbing business from $1M to $10M and above. It all boils down to being the best in your operation areas and practice niche.

It is in your best interest to partner with professionals committed to your growth, caring about your business as you do. GoMarketing digital marketing agency can help with top-notch digital marketing strategies geared to driving leads to your company and nurturing them into paying and loyal customers. Reach us via 805-413-7893 or message us online to learn more about our services or schedule a free consultation with our experts.

The post How to Grow Your Plumbing or HVAC Business from $1 Million to Multi-Million Dollar appeared first on GoMarketing.

Richard Uzelac states, “There is a new Google paid option in beta testing called the Google Guarantee, which will place your business, after it is qualified, above even the paid Google Adwords results of a search for your service offering(s) in your area. These new Google Guarantee Local Service Ads (LSA) will be at the top of page one in the Google search results, with additional LSAs linked just above the top three on page one of Google.” To learn more about how Google partners with businesses to get leads from Google My Business,

The Google Guarantee LSA tile will display a green badge next to a local service listing that undergoes an evaluation, and is approved by this optional advanced certification. Furthermore, businesses and local service providers that are Google Guaranteed will be displayed at the top of a SERP (with their verified badge)–placing them above organic search and paid results when a user searches for their services in their given target regions and areas. Only those businesses are approved for Google Guarantee who use AdWords advertising.

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What does Google Guarantee?

Google Guarantee offers consumer protection in up to $2,000 to Consumers that hire a Google Guaranteed provider that fails to do the job correctly. This new advanced certification, through the Google platform only, directly applies to businesses that require licensing, bonding, and insurance — which will largely impact small to medium-sized businesses in the local home services industry.

Although the process is more complex for business owners, the Google Guarantee remains a free certification tool for businesses to bolster their online reputation and showcase their commitment to quality service. While protecting online consumers and users, the Google Guarantee also aims to benefit businesses that go the extra mile for third-party validation by giving them search prominence and generating leads with higher conversion rates. Keep in mind that like Google’s Local Service Ads, the Google Guarantee remains cost-effective for home service businesses because the new platform charges by each paying job and customer earned through the program as opposed to pay-per-click.

While the Google Guarantee promises high-quality services for local consumers/users, it also ensures more business and leads for these local service providers.

What Business Can Sign up for the Google Guarantee?

The list is fluid right now, but at this time, most Home Services Providers Can Sign up, Including:

• Appliance repair
• Auto glass
• Car repair
• Carpet & Upholstery cleaning
• Electrician
• Estate lawyer
• Event planners
• Financial planners
• Garage door
• House cleaning
• HVAC
• Immigration Law
• Junk removal
• Lawn care
• Locksmith
• Moving
• Pest control
• Pet boarding
• Pet grooming
• Photographers
• Plumber
• Real estate
• Roofing
• Tree service
• Water damage services
• Window cleaning
• Window repair

Let’s learn more about the Google Guarantee, and what it means for HVAC, plumbers, and other home service businesses!

Google My Business To Local Service Ads + Google Guarantee, an Evolution

For over 20 years, Google has remained an innovative force to be reckoned with, changing how information is shared and how individuals and businesses use the internet. Arguably, Google is the reason that Search Engine Marketing (SEM) exists as we know it. As Google’s search platform has evolved and expanded, small businesses have had to incorporate SEO into their marketing strategies to stay relevant in the Digital Age. Let’s have a look at the trajectory of Google’s tools for local storefronts and businesses.

Google My Business

“In order to be listed on Google’s local search results pages and be given priority and search prominence, businesses must still undergo the step of verifying their address and phone number via a postcard with a code and an automated phone call with another separate code. Officially launched in 2014, Google My Business has remained a free tool for local businesses–creating an expansive directory via Google and helping businesses reach new and local audiences,” said Richard Uzelac

Local Service Ads

After establishing their very own ad platform, Google now provides what they call Local Service Ads, which is a targeted lead generation tool for service providers to promote their business via the search engine platform. To be listed as a local service provider, a business needs to follow simple steps:

• Sign up as a service provider
• Set a budget
• Launch Google Ads

Different from Google Ads, local service providers don’t pay per click, but pay for each job and lead generated from Google’s platform.

How Your HVAC Or Home Service Company Can Obtain The Google Guarantee

“As I mentioned earlier, the Google Guarantee is an advanced certification process that is closely tied to other business tools and offerings such as Google My Business and Local Service Ads. As a business owner or executive, completing the extra steps to secure the Google Guarantee for your service-based company will allow you to reap the rewards with higher returns from your digital marketing efforts as well as gain an edge on the stiff competition in your local region, said Richard Uzelac

Right now, the Google Guarantee is available in 17 cities (and counting daily) and is set to increase to 30 cities in the near future. Furthermore, the Google Guarantee is currently only furnished to HVAC, plumbing, electrician, and locksmith businesses within the home services industry but have the potential to expand to more sectors in time. If your a small or medium-sized business looking to stay on top of the latest in Google trends and innovations, you can earn the Google Guarantee by following these steps (if you’ve already verified your Google My Business listing, start at Step #2 ).

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Richard Uzelac’s Steps to Earn the Google Guarantee:

• 1. Create your business listing via Google My Business.
• 2. Select the “Advanced Verification” section of your Google My Business account.
• 3. Enter your business’ name, address, and phone number.
• 4. Select and confirm your business’ hours of operation.
• 5. Select your business’ target cities and locations.
• 6. Select and confirm all of the applicable services your business offers.
• 7. Enter your business’ license number.
• 8. After signing up for Local Service Ads, a Google representative will reach out to your business’ point of contact for further steps.
• 9. Complete the background checks Google requires via Pinkerton Consulting. All employees who are authorized to provide services at customer’s home will need to undergo the background check.
• 10. Submit copies of license and insurance documents to be kept on file by Google.

Home service business also ought to keep in mind that in order to sustain their Google Guarantee long-term, they must be prepared to re-verify their business every three months after the initial issuing of the verified badge.

With click-through rates between 30 and 50 percent, there is no doubt that top placement on a Google SERP not only generates increased web and foot traffic to your business but can also function to produce more leads and conversions for your HVAC or home service business. Already, the Google Guarantee has grown lead generation by 1,800% for selected businesses in beta testing. If you’re a home service business that depends on local exposure, then the Google Guarantee is for you. Boost your local brand’s reputation all while increasing leads and profits, so your team of technicians and service professionals can be booked all year round!

The Latest In Digital Marketing + Google Advertising For Local Home Service Businesses

As marketing and advertising become more and more digital, it’s crucial for small, local businesses, especially within the home services sector, to develop a reputable yet cutting-edge online presence that resonates with web and search engine users. When it comes to search engines, Google is undoubtedly the leader of the pack–having replaced phone books, directories, and maps much to our dismay (and convenience).

With consumers relying more on search engines and other online platforms, Search Engine Optimization (SEO) continues to evolve. One thing we can be certain about is that Google isn’t going anywhere anytime soon. Thus, it is necessary for family-owned, service-based businesses to adapt to the latest developments within this digital climate.

Here are some recent 2019 statistics to help you understand why optimizing your digital marketing efforts and initiatives to Google’s latest parameters can be a huge pay-off for your company:

Richard Uzelac’s Helpful Recent Key Metrics Around Google Search:

• Each day, 3.5 billion Google searches are made.
• Google’s overall index is comprised of hundreds of billions of web pages–100,000,000 GB to be exact.
• The search volume for Google queries has been increasing by 10% every year.
• Each year, 16 to 20 percent of Google searches are completely brand new to the entire index, meaning they haven’t been searched before.
• 90% of desktop users choose Google as their search platform.
• Over one-third of product-related searches begin on Google.
• Over one-third of “near me” searches on desktops and tablets at home result in a storefront visit.
• Three out of five Google searches are completed on mobile devices (this figure has doubled over the last 5 years).
• Paid Google search results receive 65% of their clicks from mobile devices.
• About a third of all Google search queries are location-related.
• When it comes to organic search results on Google, 62% of desktop users click on them and 41% of mobile users click-through.
• On mobile devices, 50% of Google searches result in a store visit.

As demand and competition grows for Search Engine Marketing, it will be important for smaller, local businesses to stay ahead of the curve to earn that coveted first spot on a Google Search Engine Results Pages (SERP), whether paid or organically.

GoMarketing + The Google Guarantee

“For over 15 years, Southern California’s GoMarketing has worked closely with local and national small to medium-sized businesses as a full-service marketing agency. From website design and development to SEO services, GoMarketing specializes in creating and maintaining digital assets that increase web traffic and generate leads for companies throughout various industries–including HVAC and home services digital marketing. As a trusted Google Partner, GoMarketing stays up-to-date on all of the latest developments and tools available to business owners via Google, the world’s leading search engine platform. If you have any questions about the Google Guarantee or would like to learn more about our full suite of digital marketing and advertising services, contact me, Richard Uzelac, or our team of professionals directly by calling (805) 413-7893.”

The post Richard Uzelac What HVAC and Plumbers, Must Know About The Google Guarantee appeared first on GoMarketing.

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Why Plumbers Should Market Their Business Online

“At GoMarketing, we understand that for most home services businesses, especially plumbers, your solid customer base is within a 30 to 50 mile radius of your location(s).

It’s important for your marketing efforts to continue reaching new clients as well as reminding past customers about your affordable prices and valuable services.

When working with the same or similar target audience(s), your home services business will need to get creative with marketing strategies, messaging, and lead generation tactics.

Is your plumbing business experiencing a Midsummer slump when it comes to its marketing efforts?

GoMarketing suggests using digital marketing strategies to expand your business’ reach. Read on to learn more about some new online and offline lead generation ideas you can use to grow your plumbing business!” said Richard Uzelac

Online & Offline Marketing Tips & Tricks For Plumbers

Marketing experts and business professionals agree: small business owners, like plumbers, can better optimize their lead conversions and marketing ROI by combining both online and offline tactics.

Plumbers are no exception to this. No matter if your plumbing business is well-established, family-owned, and/or multi generational, your company will undoubtedly benefit from boosting traditional methods with some newer digital tactic.

With more and more consumers researching and discovering local businesses online, making your plumbing business easy-to-find and remember in the digital world is key for appealing to emerging markets and audiences.

Here are some surefire ways to attract new business, online and offline, in the Digital Age.

Build A Savvy Plumbing Website:

‘The baseline for any small business these days is a unique, easy-to-navigate website that offers a streamlined user-experience.

Not only does your plumbing business need a layout and design that makes sense, your web pages should also be optimized for all of the platforms that exist today–desktops, laptops, smartphones, and tablets.

Think of your website as an online reflection of your brand and values as well as the first step in building domain authority. Make sure images are high-res and all of your contact information is up-to-date and correct,” said Richard Uzelc

Sign Up With Local Directories:

The days of phone books and yellow pages are long gone. Local directories have gone digital, so your plumbing business ought to adapt accordingly. To maintain exposure online, your business ought to add its address, website, and contact information to the following popular directories:

• Google
• Bing
• Yahoo!
• Yelp
• Facebook
• Better Business Bureau
• Angie’s List
• LinkedIn
• Local.com

Also, keep in mind that the more directories your business is added to, the more domain authority you’re likely to receive.

At GoMarketing, we suggest having a team member or marketing manager refresh and verify all of your listings every few months–to make sure contact information is current and to keep your directory listings active.

Create A Downloadable DIY Guide:

“These days, content is king. Creating unique plumbing related content that answers your audience’s questions or helps them solve a problem establishes your business as a trusted professional and go-to expert.

For example, your plumbing company could create a helpful tutorial on how to change the flapper valve on a residential toilet.

DIY’ers will love it and contact your business for larger projects that require more in-depth expertise.

You might be wondering:

Won’t this lead to my plumbing business losing out on smaller jobs?

However, the brand authority and bigger and better service opportunities are priceless,” said Richard Uzelac, CEO of GoMarketing Inc.

Invest In SEO Services:

Search Engine Optimization involves all sorts of combined efforts and factors, among them include optimizing your web page title, meta tags and image alt tags according to your plumbing business’ relevant keywords.

Because SEO requires a multidimensional approach, it might be helpful to partner up with a local digital marketing agency that can take care of all the grunt work and provide helpful analytics and metrics in regards to your digital presence.

Stay Active On Social Media:

Now more than ever, it’s important for businesses to be available on social media platforms.

Posting regularly and interacting with your customers is the best way to demonstrate and grow your plumbing business’ social proof.

Consider sharing helpful videos and tutorials as well as promotions, coupons, and giveaways to keep your audience(s) engaged.

Claim Your Google My Business Listing:

The majority of customers are going to search for a plumbing company on Google and choose one of the top businesses in the local search results.

That’s why it’s so important that your plumbing business claims its Google My Business listing.

To do this, visit www.business.google.com, claim your listing, and verify all of your business’ information. This will ensure your plumbing company appears on Google Maps for any local searches in your area.

Create An Online Community:

Start a conversation with audiences on your digital and social media platforms. This creates a space in which customers, returning and potential, can continue learning about plumbing issues, your industry, and more.

Online users are drawn to opportunities for education and entertainment, so you ought to appeal to these human instincts and create a community in which your plumbing business is the source.

Paid Search Ads:

Any organic SEO strategy ought to incorporate paid digital advertising to boost overall web traffic and exposure.

Paid search ads are perfect for small business owners because they allow you to set your own budget and track metrics that allow you to see which type of content and campaigns perform best with your target demographics.

Network Within Your Industry:

Establish helpful contacts within the building, developing and contracting industries by attending conventions and networking with these industry professionals.

Keep records of the information for all of the contacts you establish from these events in an Excel sheet or CRM system and check-in with them every few months.

You never know when someone is going to need a new plumber or has a new venture they want to partner up with you for.

Get Google Certified:

On top of claiming your Google My Business listing, home service businesses now have the option to go the extra mile and get Google Certified, which would place your business’ listing above paid search results at the very top of a SERP.

This not only increases your plumbing business’ potential for exposure, leads, and conversions, it also enhances your credibility via third-party validation. To learn more about the process for getting Google Certified, click here.

Plumber Lead widget 2

Attract More Leads
With SEO For Plumbing Contractors

When you partner with GoMarketing, we’ll help you earn visibility for the keywords your target audience is searching, and earn more customers for your Plumber company.

Speak with a strategist

More Helpful Marketing Hacks For Plumbers

“The above marketing tips and tricks should act as a strong foundation for your plumbing company marketing strategies that remain active and ongoing all year round.

Here are some extra marketing hacks your business can try to increase its reach online and offline for more conversions and sales,” Richard Uzelac said.

• Come Up With Cross-Promotions
• Partner Up With A Local Home Improvement Contractor
• Share Helpful Blog Content
• Create Community Coupons
• Film A Demonstration Video
• Cloverleafing & Yard Signs
• Utilize Live Video Streaming
• Boost Online Reviews
• Build A Solid Reputation
• Optimize Service Pages
• Create Whitepapers
• Share Photos & Videos Of Works In Progress
• Join An HOA
• Market To Local Property Managers
• Build Brand Assets & Authority
• Launch A Referral Program
• Join Facebook Groups
• Create A Campaign That Honors & Supports Veterans
• Track Incoming Calls
• Create Geo-Target Web Pages For Smaller Surrounding Areas/Neighborhoods
• Market To Past Customers
• Partner Up With A Local Hardware Store
• Run Demos At Trade Or Home Shows
• Develop Strong Service Recovery

Since 2002, GoMarketing has been helping plumbing businesses reach a wider network within their local and surrounding areas by means of optimized digital assets and marketing strategies.

Our team of web developers and marketing managers have experience working with all sorts of businesses throughout the home services sector, including but not limited to:

• HVAC
• Plumbing
• House Painters
• Moving Companies
• Pest Control
• Electricians
• Flooring Companies
• Roofing Experts
• Solar Companies
• Window Installers
• Professional Cleaners & Housekeepers
• Landscaping Architects
• Remodelers
• Building Contractors
• Carpet Cleaners
• Real Estate Professionals
• Furniture Makers
• Pet Care Specialists
• Tree Care Specialists
• Closet & Storage Companies

If you’re a home services business owner looking to increase your digital marketing returns and grow your business online, don’t hesitate to contact us directly for a free initial consultation to start your custom marketing program at 805.413.7893.

Do you have any additional questions about how to market your local plumbing business more effectively and efficiently to increase your customer base and bottom line each year.

Contact our team of web developers and marketing professionals at GoMarketing today for a free initial consultation, so we can get started on your custom marketing plan. Call us at 805.413.7893.

About GoMarketing

Based out of Thousand Oaks, California, GoMarketing uses the following mission statement to deliver digital marketing results to their clients: “Understand. Engage. Succeed. Grow.”

Acting as digital marketing professionals within a wide range of industry sectors, the GoMarketing team specializes in SEO, content strategy, website design and development, and more–providing a full suite of marketing solutions that generate online leads and sales for businesses throughout the country.

For more information about their custom marketing plans, contact GoMarketing directly at 805.413.7893 or visit http://www.gomarketing.com.

About Richard Uzelac, CEO of GoMarketing
Founder of GoMarketing and RealtyTech Inc., Richard Uzelac is an Emmy award-winning graphics producer, former Director of Realtor.com, and sits on several boards of directors.

Richard Uzelac’s GoMarketing works with Corporations and Small Businesses to generate exposure, sales and improve online reputation.

Mr. Richard Uzelac is also available as a Technology Speaker, Seminar Provider and Business Consultant. For more information, contact Richard Uzelac at 805.413.7893.

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