1. Professional Website:

Your plumbing company’s website serves as the online face of your business. It should be professionally designed, visually appealing, and user-friendly. Ensure that your website provides essential information about your plumbing services, contact details, and testimonials from satisfied customers. Optimize your website for mobile devices to cater to the increasing number of users accessing the internet on smartphones and tablets.

2. Search Engine Optimization (SEO):

Implementing effective SEO strategies is essential to improve your plumbing company’s visibility in search engine results. Conduct thorough keyword research to identify relevant plumbing company keywords that your target audience uses when searching for plumbing services. Incorporate these keywords naturally throughout your website’s content, meta tags, headings, and image alt tags. Focus on creating informative and engaging content that addresses common plumbing issues, FAQs, and provides valuable tips to attract organic traffic to your plumbing website.

3. Local SEO and Google My Business:

For a local plumbing company, optimizing for local search is crucial. Claim and optimize your Google My Business (GMB) listing, ensuring that your plumbing company’s NAP (Name, Address, Phone Number) information is accurate and consistent across all online directories. Encourage satisfied customers to leave positive reviews on your GMB listing, as reviews play a significant role in local search rankings. Additionally, target local plumbing company keywords in your website content to attract customers in your service area.

4. Pay-Per-Click (PPC) Advertising:

Supplement your organic search efforts with pay-per-click advertising. Platforms like Google Ads allow you to create targeted ads that appear in search results when users search for specific plumbing keywords. Design compelling ad copy, select relevant plumbing company keywords, and set a budget for your PPC campaigns. Continuously monitor and optimize your campaigns based on performance data to maximize your return on investment for your plumbing company.

5. Social Media Presence:

Establishing a strong social media presence helps you engage with your audience, build brand awareness, and drive traffic to your plumbing company’s website. Identify the social media platforms where your target audience is active and create business profiles for your plumbing company on those platforms. Regularly share valuable content, such as plumbing tips, maintenance guides, and before/after project photos related to your plumbing services. Encourage interaction and respond promptly to inquiries and comments. Consider running targeted ads on social media platforms to further expand your reach as a plumbing company.

Summing Up:

To effectively market your plumbing company online, it’s important to have a professional plumbing website, implement solid plumbing SEO strategies, optimize for local search, utilize pay-per-click advertising with plumbing keywords, and establish a strong social media presence. By meeting these requirements and incorporating plumbing company keywords strategically, you can enhance your online visibility, attract more customers, and grow your plumbing business in the digital landscape.

GoMarketing is a full service digital marketing company that specializes in providing comprehensive online marketing solutions tailored specifically for plumbing companies. Schedule a call today at 805-413-7893 or by filling out the online form. By staying ahead in the competitive plumbing industry, embracing the opportunities offered by online marketing, and adapting to changing trends can help you stay ahead in the competitive plumbing industry. GoMarketing’s tailored solutions, you can enhance your online visibility, attract more customers, and ultimately grow your plumbing business in the digital landscape.

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Is your company website getting spiffed up with redesign? Isn’t that exciting! Before it launches, make sure it is eye-catching and has the SEO in place. Yes, search engine optimization is essential with your website redesign as it was with the original website.

It doesn’t matter that you have your foothold in the industry already with an established audience and available product or service. When it comes to redesigned websites, SEO is still a vital element. This statement creates some questions, like:

• How is SEO affected by a website redesign?
• Why does a redesigned website need SEO?
• How do I utilize SEO in my website redesign?

We have answers to those questions and more; keep reading!

How is SEO affected by a website redesign?

There are two ways that a website redesign can be affected by SEO: Traffic and Sales. When SEO practice is omitted from a website redesign, the website loses traffic and lost traffic means loss of sales. Keeping SEO with a redesigned website could increase traffic, and that increases sales.

SEO optimizes a website to help humans and search engines find you through Bing, Google, Yahoo, or any search engine. No matter how spiffy and well-designed your website is, it won’t be found without Search Engine Optimization.

For a redesigned website, SEO is essential.

The SEO you’ve worked hard to research and maintain will have gone to waste if your website redesign doesn’t utilize its SEO. When SEO is damaged, rankings fall, and your website redesign will have zero value with the search engines and users. Then the traffic to your website drops with online sales falling off. Here are the stats to prove how SEO affects search results:

• The first page results of all searches keep 75% of the user’s attention.
• The top three search results are clicked on by 75% of all users.
• The first search result gets 33% of all user’s clicks.

Yes, there are other ways to bring traffic and paying customers to your website, but they all require an investment. For example, paid advertising will need a monthly ad budget, and email or social media will require investing.

When a redesigned website includes search engine optimization, it improves SEO. Improved SEO increases search results, and website rankings are improved. Sometimes, a website will begin to appear more in search results, giving it more visibility that reaches more potential customers and increases the target audience. All of that increase translates to more traffic, lead, and sales.

Also Read: How to Write SEO-Friendly Blog Content

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Why does a redesigned website need SEO?

We’ve established why your website redesign needs to incorporate SEO for an increase in website traffic, leads, and sales, right? If your old website didn’t use SEO, your redesigned website needs SEO for four significant reasons:

• 1. A redesigned website with SEO has an ROI.
• 2. SEO built-in to your redesign.
• 3. Preserve your current search engine optimizations
• 4. Establish a successful launch

1. A redesigned website with SEO has an ROI.

The expense of a website averages $1000 to $100,000 today. With that kind of expenditure, your website needs to perform and provide a healthy ROI. With SEO incorporated into your website redesign, it will bring you a healthy investment return.

When information page tiles and fast page speeds are optimized, your website becomes easy to find for search engines and users. By investing in optimizations that incorporate off-page SEO, you get the best ROI results. For the ROI to be long-term from SEO efforts, SEO must be in your marketing strategy in the future.

With the same ongoing marketing strategy that includes ongoing optimization, rankings will remain on top, and your company’s presence will expand in other search results, making your business more visible to other markets besides your targeted market.

2. SEO built-in to your redesign.

A new, redesigned website is equivalent to getting a new start for your company. It gives you the chance to design an optimized website at the front end and the backend with SEO. You can optimize the breadcrumb navigating, internal links, navigation, and page speed.

With a website redesign, you’re getting to build a website that search engines can find and users will love. SEO doesn’t mean your redesigned website will be boring either. Choose the right agency to work with your redesigned website will reflect their expertise and specialization, giving you a website that is attractive and SEO-friendly.

3. Preserve your current search engine optimizations

If your company has SEO in use now, you can’t afford to have SEO present in your website redesign. When SEO is left out and forgotten, there aren’t any redirects to the new site, and that, my friends, will cost you money. You’ll lose traffic to your website, and that loses leads and sales. SEO must be incorporated into your redesigned website, and any web design agency of value will know that to be accurate and relay this information to you.

Before you choose a web design company to partner with, get their view and understanding of search engine optimization and the impact it will have on your redesigned website’s design and performance. As well-known as SEO’s benefits are in the web design agency sector, it is amazing how many do not include SEO.

What does that mean to you and your business? All the effort and hard work you have put into your rankings will be gone when your redesigned website launches.

4. Establish a successful launch

For most companies, the purpose of having their website redesigned it to bring in more business and grow the business. When SEO isn’t utilized in a redesigned website launch, the website traffic, lead generation, and online sales will be reduced. The redesigned and updated website should make it easier for users to find you and visit, buy from you, or contact your company.

By incorporating SEO in your website redesign, you’re gearing your website for great success. A website design agency that is genuinely interested in helping their clients grow wouldn’t think of using SEO with any website redesign. SEO should be an automatic inclusion.

How do I utilize SEO in my website redesign?

Here is our SEO checklist for redesigning a website, provided to you at no charge:

• 1. Establish the architecture of the sitemap and information
• 2. Compile on-page optimization
• 3. Every 301 redirect should be mapped.
• 4. Create backups
• 5. Submit XML sitemap

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Establish the architecture of the sitemap and information

Before a prototype is created, compile your current content and site pages first, then use that content in combination with the new content to build the information and sitemap information. Consider reducing your website’s navigation for updating the information architecture. For example, creating this information for an e-commerce site for products listed:

• /products/women/blouses
• /products/women/shirts
• /products/women/sweaters

Using this architecture will help organize the site’s content better and create an improved browsing experience. The user that is shopping for women’s shirts will find them more accessible and faster.

Now, with your information architecture established, your sitemap can be outlined. The purpose of the sitemap is to guide search engines and users to navigate and understand your redesigned website. Usually, core pages are featured links, like your product categories or services, but remember, over 100 links is too much. A custom 404 page could be featured as well, depending on the design of your website.

Compile on-page optimization

Next, an audit of the existing content should be done by the design team, SEO team, and a web development company in NYC. If SEO has been used, this content will need to be optimized for search engine optimization, including the use of specific keywords targeted or links of trusted industry websites included.

This information should be compiled in an easy-to-access document. Google Sheets are an excellent tool for this step. As you are compiling and auditing the current content, keep watching for more optimization opportunities.

With your optimizations and revised architecture information, determining page location in your redesigned website comes naturally. For instance, an in-depth guide can be placed in the /guides/ section of your redesigned website versus in the blog/.

Add alt text to images where you don’t have any currently as part of your website redesign, something you should feel confident in trusting the agency you choose to partner with handling.

Every 301 redirect should be mapped.

With redesigned websites, redirects are critical for SEO because they tell search engines to locate the content. An example would be a website with a new domain name, should have redirects advising search engines to the new location.

A 301 redirect will keep the updated architecture on the map for your website’s information, even without a new domain name. Move the page “/winter-landscaping-services” to “/services/winter-landscaping-services/” and use a redirect.

Using a Google Sheet document to map your planned redirects will ease the intense and overwhelming feeling redirects can create. This is especially so for a large site because it can minimize the possibility of mistakes and ensure the current URLs for redirecting is used.

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Create backups

Backups are an essential component of any website redesign and SEO if the need to restore your previous website ever comes about, like forgetting to redirect a particular page. It would be best if you also considered setting up a temporary server for hosting your website on a computer or laptop back up of your current site on a computer or laptop. With a backup in place, moving forward with the launch of your redesigned website is good to go!

Submit XML sitemap

After launching your website, let the search engines know by submitting your website URL to Google via an XML sitemap. An XML sitemap offers an easy and fast solution because it provides instructions for search engines to crawl your entire website. You can also make manual submissions with Google Search Console.

Next, keep monitoring your organic traffic and rankings, and don’t be surprised to see a drop in rank or traffic, especially with a new domain. Watch for 404s errors in crawls. The agency you partner with should include this monitoring in their package.

Also Read: How To Choose The Right Digital Marketing Agency For Your Business

About GoMarketing

For more than seven years, GoMarketing has made continued endeavors in understanding all aspects of internet marketing landscapes. With the daily changes, we understand its impact on our clients and prospects and do our best to communicate that understanding with them.

We believe the informed client is the best, and we do that by sharing what we learn with them. Education for understanding for us and our clients is a big part of GoMarketing. Reach us via 805-413-7893 or message us online to learn more about our services or schedule a free consultation with our SEO experts.

The post The How and Why Your Website Redesign Needs SEO appeared first on GoMarketing.

Here are some tips on how to beat the competition among real estate websites:

Keyword Research:

Do keyword research into how home buyers or sellers search in your area. Google offers free Webmaster Tools including a Keyword Research tool. Another good tool is the Moz.com system. The benefit here is knowing how many times people search for specific keywords, in your market area. Knowing that, you should add these keywords in your descriptions of your markets and cities. The more searches equals the more opportunities for you will have of someone finding your site, engaging and contacting you!

Fix Broken Links:

Make sure you have no broken links on your site: Broken links sound bad and they are, there are many free linking tools that will help you identify and fix broken links.

Title Tags:

Place original title tags on every page and make sure your meta description includes targeted keywords: Google’s Tag Manager is a great tool for keeping your tags up to date and supporting your SEO programs.

Create Original Content:

Your site should have original content with keywords: Google says, ‘Content is King’ and it’s very true. Duplicated content will not get you much and could cause damage to your online rankings. Good quality original content makes the difference.

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Create a Real Estate Blog:

Long 1,000 to 2,000 word blogs are very important to online rankings. Google respects original informative blogs. Try to blog every week at least.

Get Social:

Participate on social media networks such as Twitter, Facebook, LinkedIn and others: Millions are on Social Media and you need to go to where the people are!  Setup your Business pages correctly and stay somewhat active to leverage these great lead opportunities!

Advertising:

Consider starting a pay-per-click advertising campaign:  Once you understand online advertising, go ahead and jump in. If you don’t understand it yet, hire a professional company  like GoMarketing.com!

Following these steps can go a long way when it comes to marketing real estate online. If it all seems a bit overwhelming, I understand!  It is actually a lot of work and commitment for those unfamiliar with online marketing and such. No worries! Our professional team of Marketers, Designers, Advertisers and Writers are here to take that burden off your shoulders. Just contact us at (805)413-7893 and let’s start the conversation to build your business online!

Richard Uzelac, CEO of RealtyTech.com and GoMarketing.com is available for consulting for Internet Marketing, Advertising, Branding and Design. Mr. Uzelac is also available to speak at Conventions, Expos, and Corporate Meetings. Please call Richard at (805)-413-7893 for more information.

Uzelac started RealtyTech in 2002 Building Websites and IDX for Agents and Offices. Over the past 17 years RealtyTech has launched over 8,000 websites and IDX solutions for agents nationwide. Richard Uzelac started GoMarketing in 2010 to service Professionals, Business and Corporations online.

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