Youth Centric Marketing Campaigns

Despite not being at their peak purchase power, the amounts spent by youth are higher than the other age groups. If a product assures them of its worth and offers a great experience, chances are that the millennials will buy it.

Interactive content that resonates with the audience’s mindset, problems, causes, and aspirations will likely foster a brand community and boost sales. Another and probably the most crucial factor about this age group is that almost all of them are tech-savvy. Hence, they are at ease with the changing technological scenario, and most of them own gadgets

Here are some of the ways through which modern web marketing experts are connecting with the youth.

» Content is King

To market to Generation Z, creating eye-catching visual content is essential. Make it a point to always use bite-sized content, whether it’s in text, video, or image form. The quicker you can get your message across, the better.

Also, optimize your content for mobile viewing and interactions. Keep in mind that a massive percentage of Gen Z prefer using their smartphones over tablets, laptops, and desktops. Skip the lengthy, unnecessary introductions in your blog posts and videos and get straight to the point. Remember, you have less than ten seconds to convince the youth that your content is worth paying attention to!

Also Read: How to Write SEO-Friendly Blog Content

» User-Generated Video Dominates Social Media

One of social media’s top video marketing trends is user-generated content (UGC).

User-generated content involves real users of your product or service talking about it and its positive effects on their lives. Such videos can be, for example, a testimonial or a review of your product in its natural habitat. User-generated video content feels authentic to consumers, which helps it stand out through the seemingly endless digital noise.

A Stackla study found that consumers are 2.4 times more likely to find UGC more convincing than branded content, so keep this in mind when crafting your 2023 strategies. As more social platforms integrate new video features and focus on video-first algorithms, video marketing will become even more critical throughout 2023.

» Audiences Will Use a Variety of Platforms

Speaking of social platforms, channel diversification is one of the top video marketing trends to keep an eye on in 2023. Since users are scattered across the new social landscape, you should diversify your platform mix to reach audiences everywhere they gather.

Each media platform has a unique audience and targeting advantages, so focusing on several will be vital to growing and retaining your entire audience.

» Influencers Lead The Way

Influencer marketing is highly effective when marketing to Generation Z. The digitally-savvy generation relates more to influencers than traditional celebrities. Influencers know what their audience likes and share their expertise to help them decide what to buy. They can help significantly spread your message and increase sales in their target demographic.

Partner with influencers in your niche who support causes that align with your brand, products or services, and social interests.

» Social Media Shopping

The advent of social media has revolutionized how businesses interact with their audience and provided a medium for them to sell their goods and services. Integrating social media and e-commerce has opened doors for an online marketplace for customers from all levels of society to buy products and services that match their expectations.

Social media shopping is a popular social media trend that transcends various industries. Moreover, it is an effective way to make your products available to your customers while they interact and engage with them.

Focus On Customer Experience and Add Value By Being Human

» Amplify Beliefs and Values

Millennials and Generation Z are attuned to today’s political, environmental, and socio-economic issues. They greatly care about and act on these problems online and in real life and support brands that do so too. When spending money, the youth today prefer to take their business to socially responsible brands.

To market to the younger generation, communicate your core values and share how you contribute to improving society. You can further increase your chances of success by connecting your brand, services, and marketing to the causes you support.

» Authentic, Humanized Branded Content

Given recent happenings worldwide, almost everyone is seeking light relief in their everyday lives—including how they align with brands.

Creating digital content that offers an authentic, humanlike personality complete with honesty, humor, vulnerability, and everything else we seek in our personal relationships is an excellent way to build brand loyalty in 2023. An effective way to create these bonds is by featuring mascots or characters throughout your digital marketing, whether we’re speaking of video, email, or app designs.

Of course, these personas must feel authentic and relevant to your brand. A fun and friendly face your target market can relate to is a great way to create loyalty through digital marketing.

Ultimate Guide To Home Services Marketing In 2023

» Consumers Will Demand Seamless Omnichannel Experiences

Home service consumers will demand seamless omnichannel experiences across their entire journey. To earn their trust, you’ll need to ensure they feel understood and valued every step of the way.

A staggering 83% of customers say they require a positive experience to stay loyal to a brand. If you fail to provide seamless consumer experiences, the stakes are high, as up to 82% of consumers would switch providers due to a bad experience.

Home services companies must embrace personalization across all channels to triumph over the competition in 2023. Focus on providing a seamless experience as prospective clients transition from online research to phone calls to in-person interactions.

» Online Reviews Are Critical

Did you know that 86% of people are willing to pay more for services from a company with higher ratings and reviews?

Sure, a trusted friend’s advice remains the most trusted source for choosing a service provider. However, the rise of review sites makes it more essential than ever for businesses to pay close attention to their online reputation. Positive reviews significantly increase your legitimacy and trust from potential customers shopping for a vendor.

Happy customers are an invaluable asset to utilize, especially when competing with other local home repair contractors. Reviews on sites like Yelp, Google, Facebook, and others can be a blessing and a curse, so managing your customer reviews and comments is vital.

» Email Marketing Remains A Powerful Tool

Why consider email marketing for your plumber digital marketing strategy when you can dance on TikTok and go viral?

Hold your jig: Email marketing remains a crucial marketing channel in 2023. However, like all channels, the best practices change often. Let’s look at the four most important 2023 email marketing trends, plus how you can implement them starting right now.

• Use Personalization – The fact is, personalization works! Use personalization in your email to drive open rate and engagement. This could be as simple as including the recipient’s first name in the subject line or contacting them on their birthday.
• Use Interactive Content – What’s the goal of email marketing? To get conversions, right? Consumers want interactive emails. Almost 60% of people report engaging with interactive email content.
• Use Artificial Intelligence – AI allows you to utilize advanced computer science techniques to get insights from big data and customers, helping you write email copy, clean up lists, optimize send times, and send automated newsletters.
• Look at Examples From Your Industry – Are you trying to set up a great email campaign as part of your HVAC digital marketing strategy for 2023? Look at successful ones that get replies within your industry!

Also Read: The Top 10 Digital Marketing Trends in 2021-2022

Wrapping Up!

Adjusting to the digital marketing trends for 2023 is essential for any business trying to remain relevant. However, balancing between trends is vital because once a trend becomes widespread, it frequently deviates its direction or disappears from the market entirely because of oversaturation.

When planning your digital marketing campaigns for 2023, remember to ask yourself: Will your content remain valuable if the current trends change? What will happen to my marketing should that happen?

» Take Your Homes Services Business To The Next Level With Our Marketing Services

Digital marketing for home services can make a big difference for your business. Our online marketing strategies at GoMarketing are ideal for home service contractors wishing to reach their target audience through search engines and social media.

Also Read: SEO Solutions for Home Services Companies

No matter the size of your business, you will benefit from our effective digital marketing solutions. At GoMarketing, we are here to help your business get the right results through a bespoke online marketing plan that incorporates tried and tested SEO tactics and emerging industry trends, such as video and niche researching. To learn more about how you can grow your home services business, contact our digital marketing agency in Thousand Oaks today by calling (805) 413-7893 or fill out our online form!

COVID-19 Has Impacted Facebook Ads

The economic impact of the COVID-19 pandemic is undisputable. The live entertainment, retail, travel, event, and hospitality industries are the most affected. But e-commerce businesses are facing an interruption in the supply chain too. Accordingly, several brands have paused on Facebook advertising.

Following the stay-at-home orders and people having more time on their hands, Facebook’s amount of time has gone up by over 30%. It is among the new ways to kill boredom, stay connected with friends and family, and get information. Resultantly, we have seen a significant rise in ad inventory and a dip in competition among advertisers.

The cost of getting an ad in front of people dipped dramatically, meaning more opportunities for businesses that have maintained operations in these challenging times. From delivery, telemedicine, insurance, e-commerce to digitally powered finance. With that in mind, let us examine ways businesses can leverage Facebook advertising to their advantage in 2022 when we expect COVID-19 to carry through its tribulations.

• Re-evaluate your advertising strategy: Determine how the pandemic has affected your ad demographics and what makes the most sense for your business following the COVID-19 impact.
• Stay updated with new Facebook advertising policies: For compliance and quick ad approval, check if the products you market, your target group, and methodology are subject to Facebook’s new advertising policies.
• Familiarize yourself with the changes to store traffic ads: Facebook has launched new features you can use for store traffic ads to keep your business and customers safe. You can now add Call Now, Message Now, Order Now, and Get Directions call-to-action buttons. Users who see your ads may see a short COVID-19-related message.

The Market Will Determine a Boom or Bust in eCommerce

Despite the economic uncertainties brought about by the pandemic, consumerism is by no means stopping. However, a great deal of consumers has shifted to online shopping. This has seen e-commerce sales climb by 18% to approximately $700 billion, 14.5% of total retail sales in the US in 2020. Unsurprisingly, brick-and-mortar retail sales dipped by 14%.

The pandemic incredibly influences the e-commerce booms and busts we are currently witnessing. Some businesses are enjoying tremendous growth, while others are seeing a dramatic drop in demand.

If your business is in operation during these challenging times, it is best to follow consumer behavior trends to maintain positive cash flow. And with more and more spending their time and money on Facebook, be quick to implement the following advertising strategies to harness this huge lead potential in 2022:

• Aggressively advertise products currently in high demand: To adjust to these unprecedented times, you might consider scaling down advertisements for travel, luggage, and commuter goods, while elevating ads for beauty & self-care, food & cooking, and home improvement products.
• Lower your Facebook ad costs amid the pandemic by targeting a more specific audience, eliminating audience overlap, and testing different creative.
• Your product + working from home: With more individuals being required to work from home, how can your products make them feel more relaxed and comfortable? Highlight this information in your Facebook ads to pass a message that resonates with most of your target audience.

AI, Automation, and AR Ads will be a Thing in 2022

Facebook is heavily investing in artificial intelligence to improve advertising performance on the platform. Here are among the Facebook advertising automation tools that you can tap into to drive more business growth amid the pandemic:

• Automatic Placements: Instead of choosing placements, Facebook will pick them for you, running your ads on places where they are likely to perform best. The channels include Facebook, Messenger, Audience Network, and Instagram.
• Campaign Budget Optimization(CBO): with CBO, you set your budget at the campaign level instead of the ad level. Then, Facebook capitalizes on the budget along with your bid strategy (highest return on ad spend or lowest cost per action) to optimize your spending.
• Automatic Language Translation: For the chosen placements and languages, you can have Facebook auto-translate your adverts into a user’s preferred language. Note that Facebook does not guarantee the translations’ quality, so it is crucial to review each of them manually.
• Dynamic Formats and Ad Creative: If you are using Dynamic Ads, this solution aims to meet individuals in their customer journey’s exact position by delivering a personalized version of your ad. This allows you to show ads in various formats and information based on what people are likely to respond to. Facebook’s test on this machine-learning option found that it outperformed carousel-only ads as follows; 10% increase in lift, 34% improvement in incremental ROAS, and 6% lower cost per incremental purchase.
• Multiple Text Optimization: When creating single-media ads for conversions, app installs, and traffic objectives, multiple text optimization allows you to add different text options for the primary text, headline, and ad description. The variations are based on the individual preferences identified by Facebook’s machine learning models.

Source: FacebookIn September 2020, Facebook introduced the Augmented Reality Ads that allow users to shift to fewer words, more stickers, face filters, Lives, GIFs, emojis, and Reactions. It is all about adding some fun and excitement to ads, thus increasing engagements and conversions. We Make-up, an Italian cosmetics brand, used AR ads to drive a 28-point increase in purchases and a 7.9-point lift in brand awareness by enabling customers to test-drive its latest shade of lipstick. Also, learn how Capital Records boosted the awareness of singer Liam Payne’s new solo single by 5.2 points using Facebook AR ads.

Mobile-First and Mobile Studio are a Game Changer

Mobile advertising’s share of Facebook’s total advertising revenues has grown aggressively over the past few years, from 11% in 2012 to over 90% in 2020. We expect this trend to remain highly relevant in 2022, meaning it is time you forget desktop and focus on mobile-first if you are a marketer.

The most noticeable difference between desktop ads and mobile ads is the content under the image. There is a headline and a URL on mobile, but on desktop, there is a headline and description. When crafting copy for desktop, avoid repetition in the primary text and description at all costs.

For mobile ads, a savvy marketer will include all the vital information in the primary text. It would help if you also need to hook the audience right away since you have less space to work with before the “See More” prompt. Another must for mobile ads is a clear call-to-action button. Without a CTA, you get fewer leads and incur a higher cost of acquisition.

Source: FacebookFacebook Mobile Studio allows you to build killer, emotion-driven ads directly from your phone in minutes. It features easy-to-understand video guides and creative app recommendations for marketers who are dipping their toes in mobile ads or want to revamp their existing ads. Facebook also offers you a downloadable planning brief, so you organize your ideas, message, and campaign objectives without a hassle.

Video Will Continue to Rule Facebook Ad Space

Business owners desiring to make the most of Facebook marketing should pay closer attention to videos. As stated in this post by HubSpot, Facebook registers 8 billion video views daily, with users spending three times longer watching live videos than other content on the platform. It is not surprising that Facebook promised to update News Feed so that live videos enjoy more prominence. On top of that, 84% of advertisers promote videos on Facebook, and 35% of marketers leverage live videos.

During these trying times, many people seek distraction, social connection, and entertainment on Facebook, creating a good storm for video content to be the preferred medium between brands and consumers. Something interesting about Facebook videos is that they do not appear to be ads immediately when users lay their eyes on them. And some advertisers do videos so well that users hardly care that they are being sold. You will want to up your game this way.

With Facebook video marketing, you can choose from several possibilities, including Stories, Carousels, and Playables. You can still elevate user engagement and conversions with new interactivity options like Instant Experiences and Augmented Reality.

Let us dive into critical considerations for building an effective Facebook video advertising strategy:

• Build ads without sound: Facebook discovered that eighty percent of users do not like videos auto-playing with sound, consequently giving users the option to turn off sound on videos. So, your videos should be able to pass the intended message with visuals only. Add closed captions and subtitles, and show (not tell) how your products work to make your videos effective without sound.
• Grab attention quickly: With Facebook videos, you have at most 10 seconds to grab the viewer’s attention. Make your brand visible right away (within three seconds) and get the point across within five seconds.
• Enhance engagement with video poll ads: You can use interactive poll stickers, similar to those available on Instagram, for Facebook videos. With poll stickers, you ask questions, your audience answers them. Not only do video poll ads increase engagement, but they also serve as a feedback collection channel.
• Retarget users who have watched your videos: Retargeting ads are ads displayed to individuals who have taken some action, such as seeing your other ads or visiting your website. When people watch one of your Facebook videos, they signal some interest in your brand and are likely to click on a future ad. Leverage retargeting to grow their interest.
• Harness analytics: On Facebook Ad Manager, you can view several performance metrics related to your video marketing campaigns. Use the analytics to gauge your strategy’s performance and make profitable adjustments.

Knowing Customer Lifecycle is Central to Facebook Advertising Success

Critical to your Facebook campaign success in 2022 is evaluating your customer life cycle and the average customer lifetime value. It becomes easy to determine how much you spend on a lead and remain profitable.

Delve into your customers’ records to understand how leads join your list, the length of time it takes to convert leads into paying customers, and how much money the average customer spends on your products or services. And use this information to develop Facebook advertising strategies that reflect your exact customer data. Then proceed to build innovative ad campaigns that appeal to Facebook’s preferences with creativity.

For instance, as mentioned above, Facebook gives more prominence to video content, so you expect Live Video ads to drive more conversions than image ads.

Chatbot Potential

The modern consumer wants things easy and quick, not only in product and service delivery but also in communication. This is precisely where the chatbot has excelled and will continue to do so beyond 2022.

Business Insider projects that the Chabot market size will expand to $9.5 billion by 2024. Along with this growth, expect more businesses to start using chatbots, on top of the 40 million brands currently using Messenger to interact with consumers.

Source: BusinessInsiderMessenger is a great way to initiate a conversation and overcome the sale objection. Still, when a user interacts with your chatbot, you get a subscriber for future marketing.

Facebook is continually improving the messaging experience for consumers and businesses, with its latest feature allowing consumers to schedule appointments via Messenger. It also enables companies to run lead generation campaigns on Messenger only.

With so much potential for business and sales, chatbot usage undoubtedly ranks among the top Facebook trends for 2022.

The Bottom Line

Often referred to as the social media king, Facebook is here to stay. Your best bet would be to use the above 2022 Facebook advertising trends to revamp your promotional strategy.

If you need help taking advantage of the above trends, GoMarketing Inc can help you with innovative Facebook advertising services geared to crank up user engagement and lead generation. Call us at 805-413-7893 or message us online to schedule a free appointment or learn more about our digital marketing solutions.